You have to know what you want to build before we can help you scale it. Day one covers your goals, our preferred tech stacks (and why we have those preferences), and the four primary newsletter business models.

By the end of Day 1, you understand the blueprint behind successful newsletters.

We will discuss the differences between curated and created content, and why you might choose each one. We'll also break down which content structures work with which monetization structures, design the perfect welcome email, figure out your optimal publishing cadence, and provide a framework for idea generation.

We get more in the weeds on Day 3. Here, we'll cover social media growth, collaborating with other creators, referral programs, recommendations, building your "brand," major do not's of social media, and other growth tips.

This is the most important day of the course.

We introduced the four monetization methods earlier in the course. Now, we'll show you how to actually monetize your work.

We give an in-depth breakdown of paid subscriptions, sponsorships, upselling your own product, and leveraging your content for employment opportunities.

Today, we'll spend the first half of the class breaking down our most specific actionable tips that we wish we had known when we were getting started, and we'll close out the class with a 30 minute Q&A to answer any questions specific to your newsletters.

By the end of the course, you will be an expert in all things newsletter.