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The Business of Newsletters

Cohort-based Course

Actionable tactics to Build, Grow, and Monetize your newsletter in just 5 days

Hosted by

Jack Raines and Nathan Baugh

45,000 combined readers

Course overview

The Business of Newsletters

You'll learn the core principles for starting and growing a high-leverage newsletter – from the tech stack to audience growth to monetization.

Who this course was built for

01

You're a creator looking to own your audience.

02

You're a founder looking to grow your brand.

03

You're a solopreneur looking to diversify your revenue streams.

Key Outcomes

Pick the tech stack for you

Sift through the 100s of options to find the most efficient newsletter tech stack for you.

Build a content flywheel

Build a content engine that compounds on itself and lets you produce, without burnout.

Grow your audience

Learn the keys of "hustling for distribution" and getting your content in front of the right people.

Start making money

Review tactical tips to monetize your newsletter and define your monetization strategy (ads, subscriptions, and more).

Launch your newsletter

Put it all together and launch your newsletter into the world.

See what people are saying

        Jack has become one of my favorite online writers, and I look forward to reading his newsletter every week. Beyond creating great content, he has done an excellent job of promoting and sharing his newsletter across social media to grow his audience. If you want the blueprint for successfully scaling a newsletter, Jack should be your go-to resource.
Austin Rief

Austin Rief

CEO, Morning Brew
        There are so few people who have grown a newsletter from zero to 20,000+ subscribers. And even fewer are willing to share their knowledge on how to do it. Nathan is one of those incredibly rare talents who's willing to share his knowledge and has the receipts to back it up. Take his course.
Amanda Natividad

Amanda Natividad

VP Marketing, SparkToro
        If you're looking to create, grow, and monetize a newsletter, I can't think of a better place to start. Learn directly from someone who has been there and done it themselves. Nathan helped to conceptualize my newsletter, determine the best platform for hosting, and has been an endless source of knowledge.
Blake Burge

Blake Burge

Creator & Entrepreneur
        Jack has been helping me with Exec Sum since last fall. Over the past year, he has edited Exec Sum daily, written long-form pieces (organic and sponsored), and created engaging ad copy for our advertising partners. He has a deep understanding of both the creation and monetization aspects of the newsletter business.
Litquidity

Litquidity

CEO, Litquidity Capital; Scout, Bain Capital
        Jack is my go-to person for newsletter strategy. What he's figured out with newsletters is nothing short of genius. Anyone can write. But Jack has figured out how to make money and write. I use Jack's strategies with my own newsletter that now has 101K subscribers. Learn from the best and ditch the rest. Jack is the teacher you've been looking for.
Tim Denning

Tim Denning

Writer
        Jack understands something that most content creators don't: It doesn't matter how large your audience is if they're not engaged and don't trust you. The tricky part, of course, is that there is no shortcut to building an audience of any size that respects, trusts, and cares about what you have to say, which is why most usually resort to gimmicks.
Money With Katie

Money With Katie

Creator & Entrepreneur
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The Business of Newsletters

Learn with a comprehensive curriculum

01

Why newsletters are the most powerful tool for both creators and brands

Across social media – whether it's on Twitter, Instagram, or TikTok – you're renting your audience. With a newsletter, the paradigm shifts. You now own your audience.

02

What makes a great newsletter

Newsletter creators are far more than writers – product managers, designers, and marketers. You'll learn everything from the tech stack to specific tools to make your newsletter stand out.

03

How to generate content

Understand your content cadence, zone of genius, and build a process to systematically create great content.

04

How to tactically grow your newsletter audience from 0 to 1,000

The first 1,000 readers are the most difficult. But there are proven ways to do it, and we'll show you how.

05

How and when to monetize your newsletter

You'll learn how and why certain newsletters remain free and use ads to monetize while others start paid subscriptions. But those are not the only options... We'll help you understand what model is best for you based on your goals.

Meet your instructors

Jack Raines

Jack Raines

Jack is the editor of Litquidity’s popular daily finance newsletter, Exec Sum, which boasts 160,000+ readers. He is currently enrolled in the full-time MBA program at Columbia Business School.


Jack also writes two blogs. The first is Young Money, a finance blog best described as “like Tim Urban and Morgan Housel had a baby”, that he sends to 18,000+ readers twice every week. Jack also writes a travel blog, Backpackin’, that has covered his travels through 20+ countries since August 2021.

Nathan Baugh

Nathan Baugh

Nathan spends the majority of his time building World Builders, his newsletter with 27,000+ weekly readers.


He's grown his Twitter audience to 150,000+ around the business of storytelling, specifically within business & tech. He has parlayed that into consulting for venture-backed tech startups.

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The Business of Newsletters

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

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The Business of Newsletters