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Find Product-Market Fit


5 Days

Cohort-based Course

Stop spreading yourself thin, hustling in all directions at once. Focus your efforts and build a product viable for exponential growth. 馃搱

Hosted by

Itay Forer and Yasmine de Aranda

Ex-YCombinator | Serial Entrepreneurs, Founders, Startup Mentors & Advisors.

Course overview

Become a master of your next steps.

锘库潓 92% of startups fail because they can't find product/market fit.

鉂 Merely 2% of startups secure funding from VCs. Average time to close a financing round is 12 weeks.

鉂 Only 1 in 104 startups make it past the early stages.

鉂 Over 78% of founders struggle juggling multiple responsibilities to unlock exponential growth.

锘縃ere is why:

They are focusing on building a product first, and this drives their next steps down the rabbit hole.聽

In the early stages, your focus should only be on "Market/Problem Validation."

That's right, "Build it; they will come" is a Myth. 馃

You continue investing time and resources in something that is not viable for scalable growth.

Finding product-market fit is THE game changer and the "only thing that matters" for a startup.

It's the most important concept that founders need to understand, but most don't.

This is why we've cut through frameworks & methodologies, drawn on successes & failures, working with hundreds of startups to create a short & practical hands-on workshop that moves the needle.

This bootcamp is for action-driven founders who:


Have an idea with a bright potential.

You've limited resources and need confidence in what to do next to validate a market need.


Have a Product/MVP with some traction.

You are spread thin, feel like you're wasting time and resources but still struggle for growth.


Are have a startup with some customers.

You're struggling to see good retention and unlock scalable growth or investment.

Key Outcomes:

Gain a clear picture of product-market fit and how it applies to your product 馃挕

This will help you gain a solid understanding of your current product-market fit status.

Confidently focus on your core audience 馃幆

Before you rush for growth and expansion, you'll narrow down your target audience and underserved customers' needs to identify a blue ocean opportunity.

Nail your value proposition 馃殌

Get to the core of the problem you solve so that defining your value proposition becomes a walk in the park and your messaging 10x more effective.

Build a test, iterate, and validate mindset 馃攣

Confidently prioritize and focus your efforts so you stop building more than you need until you learn.

Measure what matters 馃搻

Determine what to measure (and what not!) and navigate pitfalls when validating your product/market fit.

Gain clarity on your actionable next steps 馃攳

Get personalized and hands-on help for your specific case and product to progress toward your product/market fit.

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Not sure if this workshop is for you?

Let's jump on a free 15-minute discovery call!

Schedule here.

Testimonials 鉂o笍

Here is what alums have to say...

聽聽聽聽聽聽聽聽It was a game changer for my Startup and me. I've gained so much valuable and applicable information. It changed my mindset and kept me focused on the problem I've looked to solve. The exercises in the live workshop were productive.
Maddalena Facci

Maddalena Facci

Founder & CEO at Insurtic
聽聽聽聽聽聽聽聽It was an excellent hands-on course. I came overwhelmed with a full list of features and tasks to do and was able to throw half of them out. I got a ton of feedback from the instructors that I was able to implement immediately!
Guy Levy

Guy Levy

Founder & CEO at MyBodyPro
聽聽聽聽聽聽聽聽I was facing a mental block on various things when it comes to operating as a sole Founder. I was able to unblock that and get my thinking back on track. I don't know how they can connect the dots so fast and tell you what you need to do next.
Ayhan Isaacs

Ayhan Isaacs

Founder at Growth Rhino
聽聽聽聽聽聽聽聽This course helped me gain confidence and clarity in writing my pitch to investors. I was spread thin trying to solve 3 different problems for 3 different target customers, and I was able to narrow it down to one problem for a specific target audience.
Vitaliy Rozman

Vitaliy Rozman

Founder & CEO at AidSupply

Meet your instructors

Itay Forer

Itay Forer

Entrepreneur | Founder | Mentor | Investor

Itay is an experienced founder, mentor, and serial entrepreneur who built a Startup from day 1 with an initial team of 3 to managing a 350-person workforce while achieving Product-Market Fit.聽

As a YCombinator alumni, he faced a lot of product/market fit questions when raising over $20M from VCs and angel investors. He acquired a few companies in the past and successfully merged his Startup. 馃殌

Since then, he has mentored & coached 200+ founders, entrepreneurs, and professional teams across multiple industries and diverse business models like B2B, B2C, B2B2C, and C2C.

His mission is to enable people to be purposeful in life and business, live from intention, and step into their true potential.

Yasmine de Aranda

Yasmine de Aranda

Founder | Growth Expert | CMO | Mentor

Yasmine leverages her 20+ years of customer-centric marketing, advertising, and business development experience to help B2B & B2C organizations scale.

Her lean growth frameworks help turn vision into executable roadmaps prioritized by business impact. Her core principle is staying focused on product/market fit and aligning sales, product, and marketing. 馃挴

She is active in her community, volunteers at her children's school, and mentors disruptive tech startups with Tech2Impact and GrowthMentor - helping them find their beacon positioning, services, marketing, sales, and customer success for sustained growth.

She joined the advisory board of PeopleBeforePatients with a mission to humanize healthcare. 鉁

A pattern of wavy dots
Join an upcoming cohort

Find Product-Market Fit

April 23'

$375 USD


Apr 17 - 21, 2023

Payment Deadline

Apr 15, 2023

Course Schedule

Up to 6 hours of time commitment
  • Tuesday & Thursday: Live Workshops

    11:30am - 1:00pm EST

    We'll meet for interactive 90-minute live sessions on Tuesday and Thursday. Each workshop will include a mix of teaching, guided hands-on exercises, and Q&A.

    8:30am -10:00am PST | 4:30pm - 6:00pm GMT | 5:30pm - 7:00pm CET

  • Q&A Session (Optional)

    12:00pm - 1:00pm EST

    Join us live to ask whatever questions are on your mind, or you can stick around and hear what others are asking!

    9:00am -10:00am PST | 5:00pm - 6:00pm GMT | 6:00pm - 7:00pm CET

  • *Bonus* 1:1 Private Feedback Session


    During this private session, we'll put our brains together and focus on pushing through your roadblocks and challenges.

  • On-Demand Recordings & Materials

    Access Anytime

    Access foundational concepts in a pre-recorded format, shared presentations, and workable templates.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You鈥檒l be interacting with other learners and the instructors through live sessions and guided practice

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently asked questions

I work full-time, what is the expected time commitment?
What happens if I can鈥檛 make a live session?
Can I expense this course / get reimbursed by my company?
I'm interested, but the dates don't work for me. Will this course be offered again?
What鈥檚 the refund policy?

Stay in the loop

Sign up to be the first to know about course updates & future cohorts.

A pattern of wavy dots
Join an upcoming cohort

Find Product-Market Fit

April 23'

$375 USD


Apr 17 - 21, 2023

Payment Deadline

Apr 15, 2023

$375 USD


5 Days