Find Product-Market Fit
Stop spreading yourself thin, hustling in all directions at once. Focus your efforts and build a product viable for exponential growth. 📈
Itay Forer and Yasmine de Aranda
Ex-YCombinator | Serial Entrepreneurs, Founders, Startup Mentors & Advisors.
❌ 92% of startups fail because they can't find product/market fit.
❌ Merely 2% of startups secure funding from VCs. Average time to close a financing round is 12 weeks.
❌ Only 1 in 104 startups make it past the early stages.
❌ Over 78% of founders struggle juggling multiple responsibilities to unlock exponential growth.
Here is why:
They are focusing on building a product first, and this drives their next steps down the rabbit hole.
In the early stages, your focus should only be on "Market/Problem Validation."
That's right, "Build it; they will come" is a Myth. 🦄
You continue investing time and resources in something that is not viable for scalable growth.
Finding product-market fit is THE game changer and the "only thing that matters" for a startup.
It's the most important concept that founders need to understand, but most don't.
This is why we've cut through frameworks & methodologies, drawn on successes & failures, working with hundreds of startups to create a short & practical hands-on workshop that moves the needle.
Have an idea with a bright potential.
You've limited resources and need confidence in what to do next to validate a market need.
Have a Product/MVP with some traction.
You are spread thin, feel like you're wasting time and resources but still struggle for growth.
Are have a startup with some customers.
You're struggling to see good retention and unlock scalable growth or investment.
This will help you gain a solid understanding of your current product-market fit status.
Before you rush for growth and expansion, you'll narrow down your target audience and underserved customers' needs to identify a blue ocean opportunity.
Get to the core of the problem you solve so that defining your value proposition becomes a walk in the park and your messaging 10x more effective.
Confidently prioritize and focus your efforts so you stop building more than you need until you learn.
Determine what to measure (and what not!) and navigate pitfalls when validating your product/market fit.
Get personalized and hands-on help for your specific case and product to progress toward your product/market fit.
Entrepreneur | Founder | Mentor | Investor
Itay is an experienced founder, mentor, and serial entrepreneur who built a Startup from day 1 with an initial team of 3 to managing a 350-person workforce while achieving Product-Market Fit.
As a YCombinator alumni, he faced a lot of product/market fit questions when raising over $20M from VCs and angel investors. He acquired a few companies in the past and successfully merged his Startup. 🚀
Since then, he has mentored & coached 200+ founders, entrepreneurs, and professional teams across multiple industries and diverse business models like B2B, B2C, B2B2C, and C2C.
His mission is to enable people to be purposeful in life and business, live from intention, and step into their true potential.
Founder | Growth Expert | CMO | Mentor
Yasmine leverages her 20+ years of customer-centric marketing, advertising, and business development experience to help B2B & B2C organizations scale.
Her lean growth frameworks help turn vision into executable roadmaps prioritized by business impact. Her core principle is staying focused on product/market fit and aligning sales, product, and marketing. 💯
She is active in her community, volunteers at her children's school, and mentors disruptive tech startups with Tech2Impact and GrowthMentor - helping them find their beacon positioning, services, marketing, sales, and customer success for sustained growth.
She joined the advisory board of PeopleBeforePatients with a mission to humanize healthcare. ✨
Apr 17 - 21, 2023
Apr 15, 2023
11:30am - 1:00pm EST
We'll meet for interactive 90-minute live sessions on Tuesday and Thursday. Each workshop will include a mix of teaching, guided hands-on exercises, and Q&A.
8:30am -10:00am PST | 4:30pm - 6:00pm GMT | 5:30pm - 7:00pm CET
12:00pm - 1:00pm EST
Join us live to ask whatever questions are on your mind, or you can stick around and hear what others are asking!
9:00am -10:00am PST | 5:00pm - 6:00pm GMT | 6:00pm - 7:00pm CET
During this private session, we'll put our brains together and focus on pushing through your roadblocks and challenges.
Access foundational concepts in a pre-recorded format, shared presentations, and workable templates.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners and the instructors through live sessions and guided practice
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates & future cohorts.
Apr 17 - 21, 2023
Apr 15, 2023