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Digital Copywriting Program

4.8

(24 ratings)

8 Weeks

Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Class is in session

Digital Copywriting Program

4.8

(24 ratings)

8 Weeks

Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Hosted by

Iraqi Innovators and Hasan Abdulkareem

Course overview

Launch your career in marketing and advertising

Learn the basics of copywriting and content writing.

Build the storytelling skills to gain clients and land your first copywriting job.

Join a community of like-minded writers and marketers across Iraq.

Do what the Babylonians invented, but digitally.

Who is this course for

Creative people with a passion for writing.

Iraqis looking to start their career in marketing and advertising.

Beginners with little to no knowledge of copywriting.

Creative people with a passion for writing.

Iraqis looking to start their career in marketing and advertising.

Beginners with little to no knowledge of copywriting.

What you’ll get out of this course

The Role of the Copywriter

Understand what a copywriter does and how they fit into the wider marketing team in a company.

Tap into your Creativity and Generate New Ideas

Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.

Write Content for All Platforms

From blog posts and social media captions to adverts, press releases, email campaigns, and more!

Get Psychological!

Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?

Leave with the Right Mindset

You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.

Course syllabus

16 modules • 43 lessons • 13 projects

Expand all modules

Week 1
Week 1
Dec 11—Dec 17
Modules
Week 1, Session 2: Introduction to Copywriting
Week 1, Session 2: Introduction to Copywriting
5 Lessons • 1 Project
In this module, you'll learn:

What is copywriting?
Different types of copywriting
The differences between copy and content
What makes good copy
Copywriting mistakes to avoid
In this module, you'll learn:

What is copywriting?
Different types of copywriting
The differences between copy and content
What makes good copy
Copywriting mistakes to avoid
Week 1, Session 3: Brand Identity
Week 1, Session 3: Brand Identity
1 Lesson • 1 Project
In this module, you'll learn...

What is a brand personality?
Types of brand personality
Tone of voice
Why is the tone of voice very important?
How to figure out your tone and the company’s tone
In this module, you'll learn...

What is a brand personality?
Types of brand personality
Tone of voice
Why is the tone of voice very important?
How to figure out your tone and the company’s tone
Week 2
Week 2
Dec 18—Dec 24
Modules
Week 2, Session 1: Briefs
Week 2, Session 1: Briefs
2 Lessons • 1 Project
In this module, you'll learn...

What is a brand personality?
Types of brand personality
Tone of voice
Why is the tone of voice very important?
How to figure out your tone and the company’s tone

In this module, you'll learn...

What is a brand personality?
Types of brand personality
Tone of voice
Why is the tone of voice very important?
How to figure out your tone and the company’s tone

Week 2, Session 2: Ideas and Creativity
Week 2, Session 2: Ideas and Creativity
6 Lessons • 1 Project
In this module, you'll learn...

Where do Ideas come from?
What makes a suitable idea
What is creativity
Brainstorming
Tools for better ideas
Overcoming creative blocks
In this module, you'll learn...

Where do Ideas come from?
What makes a suitable idea
What is creativity
Brainstorming
Tools for better ideas
Overcoming creative blocks
Week 3
Week 3
Dec 25—Dec 31
Modules
Week 3, Session 1: The Storyteller
Week 3, Session 1: The Storyteller
1 Lesson • 1 Project
In this module, you'll learn:

The psychology behind why people purchase items/products/services. Ultimately, why do people buy?
The five types of storytelling
In this module, you'll learn:

The psychology behind why people purchase items/products/services. Ultimately, why do people buy?
The five types of storytelling
Week 3, Session 2: The Psychology of Copy
Week 3, Session 2: The Psychology of Copy
2 Lessons • 1 Project
In this module, you'll learn...

What is a Unique Selling Proposition?
Psychological Triggers: How to get into the mind of your readers
How to Sell without Selling: How to turn Features into Benefits
Overcoming Objection
In this module, you'll learn...

What is a Unique Selling Proposition?
Psychological Triggers: How to get into the mind of your readers
How to Sell without Selling: How to turn Features into Benefits
Overcoming Objection
Week 4
Week 4
Jan 1—Jan 7
Modules
Week 4, Session 1: Headlines
Week 4, Session 1: Headlines
1 Lesson • 1 Project
In this module, you'll learn:

What is a headline?
How to write good headlines
Types of headlines
Examples of great headlines
In this module, you'll learn:

What is a headline?
How to write good headlines
Types of headlines
Examples of great headlines
Week 4, Session 2: Writing for Web
Week 4, Session 2: Writing for Web
5 Lessons • 1 Project
In this module, you'll learn:

How to write for websites, including the about page, sales page, landing page, and blogs
Search Engine Optimisation (SEO)
Keyword Research using ahrefs (ahrefs.com)
In this module, you'll learn:

How to write for websites, including the about page, sales page, landing page, and blogs
Search Engine Optimisation (SEO)
Keyword Research using ahrefs (ahrefs.com)
Week 5
Week 5
Jan 8—Jan 14
Modules
Week 5, Session 1: Mastering the Socials
Week 5, Session 1: Mastering the Socials
2 Lessons • 1 Project
In this module, you'll learn:

Social media copy basics
Writing for different social media platforms
Important rules when writing an ad
The 3-step copy creation process
In this module, you'll learn:

Social media copy basics
Writing for different social media platforms
Important rules when writing an ad
The 3-step copy creation process
Week 5, Session 2: Ad Campaigns
Week 5, Session 2: Ad Campaigns
4 Lessons • 1 Project
In this module, you'll learn:

What is an ad campaign?
Advertising campaign goals
How to create a successful ad campaign
Ad campaign examples
In this module, you'll learn:

What is an ad campaign?
Advertising campaign goals
How to create a successful ad campaign
Ad campaign examples
Week 6
Week 6
Jan 15—Jan 21
Modules
Week 6: Speakers Week!
Week 6: Speakers Week!
3 Lessons
This week, you'll be hearing from...
This week, you'll be hearing from...
Week 7
Week 7
Jan 22—Jan 25
Modules
Week 7, Session 1: Script Writing
Week 7, Session 1: Script Writing
3 Lessons • 1 Project
In this module, you'll learn...

What is script writing?
Types of media
Types of scripts
Good script vs subpar script
In this module, you'll learn...

What is script writing?
Types of media
Types of scripts
Good script vs subpar script
Week 7, Session 2: Creative Advertising and TV Commercials
Week 7, Session 2: Creative Advertising and TV Commercials
2 Lessons • 1 Project
In this module, you'll learn...

How to write a script
TV Commercials
In this module, you'll learn...

How to write a script
TV Commercials
Post-Course
Post-Course
Modules
Join the Telegram Group!
Join the Telegram Group!
1 Lesson
Week 8, Session 1: Niches and AI
Week 8, Session 1: Niches and AI
2 Lessons
In this module, you'll learn about:

Niches
The role of AI in copywriting
Journaling
In this module, you'll learn about:

Niches
The role of AI in copywriting
Journaling
Week 8, Session 2: The Last Dance
Week 8, Session 2: The Last Dance
3 Lessons • 1 Project
In this module, you'll learn employability skills and tricks...

Finishing your portfolio
Networking
How to approach clients
How to get out there
Pricing
CV writing
Graduation
In this module, you'll learn employability skills and tricks...

Finishing your portfolio
Networking
How to approach clients
How to get out there
Pricing
CV writing
Graduation

4.8

(24 ratings)

What students are saying

Meet your instructors

Iraqi Innovators

Trainer

Iraqi Innovators is a social innovation startup with a mission to increase women’s involvement in the tech sector, upskill job seekers, and support entrepreneurs to change the international narrative about Iraq and SWANA.

Hasan Abdulkareem

Trainer

At the age of 10, I started writing in diaries every day, and it continued as a habit that stuck with me. Little did I know that this small habit would shape my future. I studied English translation and interpretation at the University of Musitansiriya in Baghdad, and in 2019, I entered the marketing field. I have been working in this field ever since as a Copywriter, Content Creator, and Social Media Specialist.

I love telling stories, and my skills include creating content and ads, managing social media, and using creative writing. I've worked with various clients, from small businesses to big companies, delivering content and writing that goes beyond their expectations.

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