Class is in session
4.8
(24 ratings)
8 Weeks
·Cohort-based Course
Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.
Class is in session
4.8
(24 ratings)
8 Weeks
·Cohort-based Course
Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.
Course overview
Learn the basics of copywriting and content writing.
Build the storytelling skills to gain clients and land your first copywriting job.
Join a community of like-minded writers and marketers across Iraq.
Do what the Babylonians invented, but digitally.
01
Creative people with a passion for writing.
02
Iraqis looking to start their career in marketing and advertising.
03
Beginners with little to no knowledge of copywriting.
Understand what a copywriter does and how they fit into the wider marketing team in a company.
Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.
From blog posts and social media captions to adverts, press releases, email campaigns, and more!
Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?
You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.
Digital Copywriting Program
Week 1
Week 1
Dec 11—Dec 17
Modules
In this module, you'll learn:
In this module, you'll learn...
Week 2
Week 2
Dec 18—Dec 24
Modules
In this module, you'll learn...
In this module, you'll learn...
Week 3
Week 3
Dec 25—Dec 31
Modules
In this module, you'll learn:
In this module, you'll learn...
What is a Unique Selling Proposition?
Psychological Triggers: How to get into the mind of your readers
How to Sell without Selling: How to turn Features into Benefits
Overcoming Objection
Week 4
Week 4
Jan 1—Jan 7
Modules
In this module, you'll learn:
In this module, you'll learn:
Week 5
Week 5
Jan 8—Jan 14
Modules
In this module, you'll learn:
In this module, you'll learn:
Week 6
Week 6
Jan 15—Jan 21
Modules
This week, you'll be hearing from...
Week 7
Week 7
Jan 22—Jan 25
Modules
In this module, you'll learn...
In this module, you'll learn...
Post-Course
Post-Course
Modules
In this module, you'll learn about:
In this module, you'll learn employability skills and tricks...
4.8
(24 ratings)
Trainer
Iraqi Innovators is a social innovation startup with a mission to increase women’s involvement in the tech sector, upskill job seekers, and support entrepreneurs to change the international narrative about Iraq and SWANA.
Trainer
At the age of 10, I started writing in diaries every day, and it continued as a habit that stuck with me. Little did I know that this small habit would shape my future. I studied English translation and interpretation at the University of Musitansiriya in Baghdad, and in 2019, I entered the marketing field. I have been working in this field ever since as a Copywriter, Content Creator, and Social Media Specialist.
I love telling stories, and my skills include creating content and ads, managing social media, and using creative writing. I've worked with various clients, from small businesses to big companies, delivering content and writing that goes beyond their expectations.
7pm to 10pm
Course schedule is dependant on your trainer
7pm to 10pm
First Session to take place on 4th December.
2 hours per week
At the end of every session, you will be given an assignment which must be completed before the next session.
Every assignment is reviewed by your trainer where you will receive feedback.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with friendly peers
Join a community of like-minded people who want to learn and grow alongside you