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Digital Copywriting Program

4.8

(24 ratings)

·

8 Weeks

·

Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Course overview

Launch your career in marketing and advertising

Learn the basics of copywriting and content writing.


Build the storytelling skills to gain clients and land your first copywriting job.


Join a community of like-minded writers and marketers across Iraq.


Do what the Babylonians invented, but digitally.

Who is this course for

01

Creative people with a passion for writing.

02

Iraqis looking to start their career in marketing and advertising.

03

Beginners with little to no knowledge of copywriting.

What you’ll get out of this course

The Role of the Copywriter

Understand what a copywriter does and how they fit into the wider marketing team in a company.

Tap into your Creativity and Generate New Ideas

Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.

Write Content for All Platforms

From blog posts and social media captions to adverts, press releases, email campaigns, and more!

Get Psychological!

Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?

Leave with the Right Mindset

You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.

Course syllabus

16 modules • 43 lessons • 13 projects
Expand all modules
  • Week 1

    Dec 11—Dec 17

    Modules

    • Week 1, Session 2: Introduction to Copywriting

      In this module, you'll learn:


      • What is copywriting?
      • Different types of copywriting
      • The differences between copy and content
      • What makes good copy
      • Copywriting mistakes to avoid
    • Week 1, Session 3: Brand Identity

      In this module, you'll learn...


      • What is a brand personality?
      • Types of brand personality 
      • Tone of voice
      • Why is the tone of voice very important? 
      • How to figure out your tone and the company’s tone
  • Week 2

    Dec 18—Dec 24

    Modules

    • Week 2, Session 1: Briefs

      In this module, you'll learn...


      • What is a brand personality?
      • Types of brand personality 
      • Tone of voice
      • Why is the tone of voice very important? 
      • How to figure out your tone and the company’s tone


    • Week 2, Session 2: Ideas and Creativity

      In this module, you'll learn...


      • Where do Ideas come from?
      • What makes a suitable idea 
      • What is creativity 
      • Brainstorming
      • Tools for better ideas 
      • Overcoming creative blocks
  • Week 3

    Dec 25—Dec 31

    Modules

    • Week 3, Session 1: The Storyteller

      In this module, you'll learn:


      • The psychology behind why people purchase items/products/services. Ultimately, why do people buy?
      • The five types of storytelling
    • Week 3, Session 2: The Psychology of Copy

      In this module, you'll learn...


      • What is a Unique Selling Proposition?

      • Psychological Triggers: How to get into the mind of your readers

      • How to Sell without Selling: How to turn Features into Benefits

      • Overcoming Objection

  • Week 4

    Jan 1—Jan 7

    Modules

    • Week 4, Session 1: Headlines

      In this module, you'll learn:


      • What is a headline?
      • How to write good headlines 
      • Types of headlines 
      • Examples of great headlines 
    • Week 4, Session 2: Writing for Web

      In this module, you'll learn:


      • How to write for websites, including the about page, sales page, landing page, and blogs
      • Search Engine Optimisation (SEO)
      • Keyword Research using ahrefs (ahrefs.com)
  • Week 5

    Jan 8—Jan 14

    Modules

    • Week 5, Session 1: Mastering the Socials

      In this module, you'll learn:


      • Social media copy basics
      • Writing for different social media platforms
      • Important rules when writing an ad
      • The 3-step copy creation process
    • Week 5, Session 2: Ad Campaigns

      In this module, you'll learn:


      • What is an ad campaign?
      • Advertising campaign goals
      • How to create a successful ad campaign
      • Ad campaign examples
  • Week 6

    Jan 15—Jan 21

    Modules

    • Week 6: Speakers Week!

      This week, you'll be hearing from...

  • Week 7

    Jan 22—Jan 25

    Modules

    • Week 7, Session 1: Script Writing

      In this module, you'll learn...


      • What is script writing?
      • Types of media
      • Types of scripts
      • Good script vs subpar script
    • Week 7, Session 2: Creative Advertising and TV Commercials

      In this module, you'll learn...


      • How to write a script
      • TV Commercials
  • Post-Course

    Modules

    • Join the Telegram Group!

    • Week 8, Session 1: Niches and AI

      In this module, you'll learn about:


      • Niches
      • The role of AI in copywriting
      • Journaling
    • Week 8, Session 2: The Last Dance

      In this module, you'll learn employability skills and tricks...


      • Finishing your portfolio 
      •  Networking
      •  How to approach clients 
      •  How to get out there 
      •  Pricing
      •  CV writing
      •  Graduation

4.8

(24 ratings)

What students are saying

Meet your instructors

Iraqi Innovators

Iraqi Innovators

Trainer

Iraqi Innovators is a social innovation startup with a mission to increase women’s involvement in the tech sector, upskill job seekers, and support entrepreneurs to change the international narrative about Iraq and SWANA.

Hasan Abdulkareem

Hasan Abdulkareem

Trainer

At the age of 10, I started writing in diaries every day, and it continued as a habit that stuck with me. Little did I know that this small habit would shape my future. I studied English translation and interpretation at the University of Musitansiriya in Baghdad, and in 2019, I entered the marketing field. I have been working in this field ever since as a Copywriter, Content Creator, and Social Media Specialist.


I love telling stories, and my skills include creating content and ads, managing social media, and using creative writing. I've worked with various clients, from small businesses to big companies, delivering content and writing that goes beyond their expectations.

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Course schedule

Up to 10 hours per week
  • Wed/Thu & Sundays

    7pm to 10pm

    Course schedule is dependant on your trainer

  • 4 December 2023

    7pm to 10pm

    First Session to take place on 4th December.

  • Weekly projects

    2 hours per week

    At the end of every session, you will be given an assignment which must be completed before the next session.


    Every assignment is reviewed by your trainer where you will receive feedback.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with friendly peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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