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The Influential Researcher

9.4

(17 ratings)

·

6 Days

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Cohort-based Course

Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact and career grow 🌱

Hosted by

Dr. Ari Zelmanow

This course is popular

4 people enrolled last week.

Course overview

Grow your impact, influence, and career by delivering outcomes from research.

Research should be one of the most valuable functions in a business…


But it isn’t.


Researchers should be senior consultants that help the business make more informed—and less risky—business decisions...


But they aren't.


We are going to change this.


The secret to becoming a valued researcher is to generate better insights—faster—and have business leaders use those insights to make better decisions.


It's that simple. And that hard.


In this course, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant:


1. You will learn how to Think Like a Detective to generate better insights. This will immediately differentiate you from other researchers.


2. You will learn how to use insights to influence business decisions. You will be seen as a consigliere (business consultant) rather than a service provider.


Better Insights + Influence = Valued


Businesses take care of the things they value—and you will be no different.


You can expect career growth like never before; including job security, regular raises and promotions, and finally be treated like a valuable advisor that the business can't live without.


Layoffs will be a thing of the past.


In less than one week, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant.


Be the change-maker your business needs...


...and become a durable, recession-resistant business partner that a company can't live without.

Who is this course for?

01

You are a seasoned researcher who wants to drive better business outcomes and be seen as a peer rather than a service provider.

02

You are an aspiring researcher who wants to land their first job—and be wildly successful when they do.

03

You are a product manager, product marketer, UX designer who wants to leverage UX or market research to transform research into

What you will learn...

How to Think Like a Detective™ to generate better insights faster

A common complaint in business is that research "slows things down." I will show you how to be "high-speed, low-drag" so that you aren't seen as an anchor ⚓️, but as a rocket 🚀.

Don't just be a better storyteller—be a better storybuilder

The TRUE VALUE of research is in collecting evidence, connecting the dots, and catalyzing decisions that:


📚 Turn data into stories

📝 Stories into strategies

🚀 Strategies into outcomes


To tell better stories, you have to build better stories.


You will learn this.

Methods alone are bullshit 🐂💩

Expertise isn't developed from using a cookbook approach to research. You can't be a master chef by following a recipe. You must develop a deeper understanding. The same applies to research. I teach you the fundamentals to becoming an expert practitioner.

The power to influence business decisions

The job of research is to help business leaders make less risky business decisions.


I teach you how to communicate effectively using time-tested principles of persuasion.


You will leave with the confidence to deliver research that catalyzes decisions, i.e., has an impact.

How to connect research insights to business strategy.

Research has historically failed in The Last Mile of Research, i.e., explicitly connecting outcomes to the things businesses really care about.


Learn to speak the language of business and connect your work to business strategy—transforming you from technician to tactician.

9.4

(17 ratings)

What people are saying

        This is the best research course I've taken this year. This is what has been missing from my research education, how to bridge the gap between business needs and research. 
Funmilayo Obasa

Funmilayo Obasa

        I'm a UX researcher team of one, on a new ux team my company created. This course came up just in time. Ari offered so many frameworks and priceless advice on how to see this problem. I started using the POSTER framework to share insights and I noticed teammates started to think and talk about UX research differently.
Lissa Aguilar

Lissa Aguilar

        I cannot say enough great things about this course. It was everything I wanted and needed to excelling as a UX Researcher today and in the future. Right out the gate, Ari delivers on what he promises. It is so simple but yet so powerful.

 Andelae McCoy

Andelae McCoy

        Great for advanced researchers and leaders who need to brush up on the basics and for newbies who need to level up quickly. The Influential Researcher will get you closer to speaking the language of business and mapping your work to what the business cares about.
Brian

Brian

        I'm an OG UXer with more than 20 years experience. In all the research-related webinars, seminars and classes I've taken through the years, I have never learned anything that resembles what you get here. Honestly, it's been a total game changer, and I'm already seeing the impact of putting what I learned into practice.
Melanie Levy

Melanie Levy

        The best thing about the Influential Researcher is that it gave me more confidence. The course empowered me to see myself as a trusted research advisor, rather than as a research service provider. I only wish I had taken this class sooner in my career!
Margaret Aiken

Margaret Aiken

        I signed up for this course to sharpen my UXR skills and learn how to better communicate my insights to decision-makers. The course content, including materials such as Notion pages and templates, as well as the clear instructions, guidance, and interactive Q&A sessions with Ari as a mentor, contributed significantly to achieving my goal.
Marjolein

Marjolein

        Even though this is a course on research, I think this is a great course for anyone in UX. There were so many new takeaways for me even when I took it up the second time. Yes, you read that right, I took the course a second time!
Nishanth Nagendra

Nishanth Nagendra

Meet your instructor

Dr. Ari Zelmanow

Dr. Ari Zelmanow

As a retired police detective turned market detective, I now investigate human behavior as it relates to shopping, buying, and using products. I am on a mission to make research relevant for businesses.


I currently lead research for Twilio's Communications Business Unit. I previously built and led insights teams @Quantive (formerly Gtmhub), @Twitter, @Indeed, and @Panasonic.


Before leading insights, I solved crimes as a metropolitan police detective at @SLMPD.


I believe in truth, justice, the Oxford comma, and NY-style pizza.

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Join an upcoming cohort

The Influential Researcher

Cohort 4

$500 USD

Dates

Oct 9—15, 2023

Payment Deadline

Oct 8, 2023

Course syllabus

01

Collect Evidence Like a Detective

You will learn how to use a time-tested method to collect evidence, just like a detective, investigative journalist, or a physician...

02

Build a Case

You will learn how to build a case—and develop a point of view (POV)—from the evidence you collect.

03

Influence the Outcome

You will use the Influence Triad to present your POV to influence business decisions. You will inspire trust and confidence to help the business make better decisions faster.

Course schedule

4-6 hours per week
  • Collect Evidence Like a Detective

    Monday, October 9, 2023, 9 am MST

    How to collect evidence and build a case like a detective.


    A 60-minute session followed by Q&A.

  • Develop a point-of-view (POV)

    Wednesday, October 11, 2023, 9 am MST

    How to develop a working case-theory and POV from evidence.


    A 60-minute session followed by Q&A.

  • Influence business outcomes

    Friday, October 13, 2023, 9 am MST

    How to present your POV, supported by your case theory, to influence business decisions.


    A 60-minute session followed by Q&A.

  • Weekly projects

    Less than an hour outside of class


  • Office Hours

    TBD

  • Special Guest Speakers

    TBD

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Do you have any testimonials?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Is there a guarantee?
What is the cancellation policy?
What if I have other questions?
Do you offer regional pricing, i.e. for countries like India, Brazil, etc.?
Can you help me expense this course to my company?
What's the "instruction style" of this course?
Will I get direct access to Ari?
A pattern of wavy dots
Join an upcoming cohort

The Influential Researcher

Cohort 4

$500 USD

Dates

Oct 9—15, 2023

Payment Deadline

Oct 8, 2023

$500 USD

9.4

(17)

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6 Days