The Influential Researcher
9.4
(17 ratings)
6 Days
·Cohort-based Course
Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact and career grow 🌱
Hosted by
Dr. Ari Zelmanow
This course is popular
4 people enrolled last week.
Course overview
Grow your impact, influence, and career by delivering outcomes from research.
Research should be one of the most valuable functions in a business…
But it isn’t.
Researchers should be senior consultants that help the business make more informed—and less risky—business decisions...
But they aren't.
We are going to change this.
The secret to becoming a valued researcher is to generate better insights—faster—and have business leaders use those insights to make better decisions.
It's that simple. And that hard.
In this course, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant:
1. You will learn how to Think Like a Detective™ to generate better insights. This will immediately differentiate you from other researchers.
2. You will learn how to use insights to influence business decisions. You will be seen as a consigliere (business consultant) rather than a service provider.
Better Insights + Influence = Valued
Businesses take care of the things they value—and you will be no different.
You can expect career growth like never before; including job security, regular raises and promotions, and finally be treated like a valuable advisor that the business can't live without.
Layoffs will be a thing of the past.
In less than one week, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant.
Be the change-maker your business needs...
...and become a durable, recession-resistant business partner that a company can't live without.
Who is this course for?
01
You are a seasoned researcher who wants to drive better business outcomes and be seen as a peer rather than a service provider.
02
You are an aspiring researcher who wants to land their first job—and be wildly successful when they do.
03
You are a product manager, product marketer, UX designer who wants to leverage UX or market research to transform research into
What you will learn...
How to Think Like a Detective™ to generate better insights faster
A common complaint in business is that research "slows things down." I will show you how to be "high-speed, low-drag" so that you aren't seen as an anchor ⚓️, but as a rocket 🚀.
Don't just be a better storyteller—be a better storybuilder
The TRUE VALUE of research is in collecting evidence, connecting the dots, and catalyzing decisions that:
📚 Turn data into stories
📝 Stories into strategies
🚀 Strategies into outcomes
To tell better stories, you have to build better stories.
You will learn this.
Methods alone are bullshit 🐂💩
Expertise isn't developed from using a cookbook approach to research. You can't be a master chef by following a recipe. You must develop a deeper understanding. The same applies to research. I teach you the fundamentals to becoming an expert practitioner.
The power to influence business decisions
The job of research is to help business leaders make less risky business decisions.
I teach you how to communicate effectively using time-tested principles of persuasion.
You will leave with the confidence to deliver research that catalyzes decisions, i.e., has an impact.
How to connect research insights to business strategy.
Research has historically failed in The Last Mile of Research, i.e., explicitly connecting outcomes to the things businesses really care about.
Learn to speak the language of business and connect your work to business strategy—transforming you from technician to tactician.
The Influential Researcher
9.4
(17 ratings)
What people are saying
Funmilayo Obasa
Lissa Aguilar
Andelae McCoy
Brian
Melanie Levy
Margaret Aiken
Marjolein
Nishanth Nagendra
Meet your instructor
Dr. Ari Zelmanow
As a retired police detective turned market detective, I now investigate human behavior as it relates to shopping, buying, and using products. I am on a mission to make research relevant for businesses.
I currently lead research for Twilio's Communications Business Unit. I previously built and led insights teams @Quantive (formerly Gtmhub), @Twitter, @Indeed, and @Panasonic.
Before leading insights, I solved crimes as a metropolitan police detective at @SLMPD.
I believe in truth, justice, the Oxford comma, and NY-style pizza.
Join an upcoming cohort
The Influential Researcher
Cohort 4
$500 USD
Dates
Oct 9—15, 2023
Payment Deadline
Oct 8, 2023
Course syllabus
01
Collect Evidence Like a Detective
You will learn how to use a time-tested method to collect evidence, just like a detective, investigative journalist, or a physician...
02
Build a Case
You will learn how to build a case—and develop a point of view (POV)—from the evidence you collect.
03
Influence the Outcome
You will use the Influence Triad to present your POV to influence business decisions. You will inspire trust and confidence to help the business make better decisions faster.
Course schedule
4-6 hours per week
Collect Evidence Like a Detective
Monday, October 9, 2023, 9 am MST
How to collect evidence and build a case like a detective.
A 60-minute session followed by Q&A.
Develop a point-of-view (POV)
Wednesday, October 11, 2023, 9 am MST
How to develop a working case-theory and POV from evidence.
A 60-minute session followed by Q&A.
Influence business outcomes
Friday, October 13, 2023, 9 am MST
How to present your POV, supported by your case theory, to influence business decisions.
A 60-minute session followed by Q&A.
Weekly projects
Less than an hour outside of class
Office Hours
TBD
Special Guest Speakers
TBD
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Do you have any testimonials?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Is there a guarantee?
What is the cancellation policy?
What if I have other questions?
Do you offer regional pricing, i.e. for countries like India, Brazil, etc.?
Can you help me expense this course to my company?
What's the "instruction style" of this course?
Will I get direct access to Ari?
Join an upcoming cohort
The Influential Researcher
Cohort 4
$500 USD
Dates
Oct 9—15, 2023
Payment Deadline
Oct 8, 2023