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The Influential Researcher

9.1

(8 ratings)

·

2 Weeks

·

Cohort-based Course

Develop the confidence and skills to move from invisible researcher to influential consultant.

Hosted by

Dr. Nick Fine and Dr. Ari Zelmanow

Course overview

Grow your impact, influence, and career and become an indispensable researcher.

Research should be one of the most valuable functions in a business…


But it isn’t.


Researchers should be senior consultants that help the business make more informed—and less risky—business decisions...


But they aren't.


We are going to change this.


The secret to becoming a valued researcher is to generate better insights and have business leaders use those insights to make better decisions.


In this course, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant:


1. You will learn how to apply scientific thinking and principles to generate better insights. This will immediately differentiate you from other researchers.


2. You will learn how to use insights to influence business decisions. You will be seen as a business consultant rather than a service provider.


Science + Influence = Valued


And in less than two weeks, you will develop the foundational skills to elevate your career and transform you from invisible researcher to influential consultant.


Be the change-maker your business needs...


...and become a durable, recession-resistant business partner that a company can't live without.

Who is this course for?

01

You are a UX researcher who wants to drive better business outcomes and be seen as a peer rather than a service provider.

02

You are an aspiring UX researcher who wants to stand out from other applicants.

03

You are a seasoned UX researcher who wants to develop skills that will take your career to the next level.

What you will learn...

The Science of UX Research

Scientific thinking is the cornerstone of UX research. Yet it's mention is noticeably absent from nearly every UX research training program.


By understanding the science behind research, you will be better equipped to apply the right research method for every situation.

Don't just be a better storyteller—be a better storybuilder

The TRUE VALUE of research is in collecting evidence, connecting the dots, and catalyzing decisions that:


📚 Turn data into stories

📝 Stories into strategies

🚀 Strategies into outcomes


To tell better stories, you have to build better stories.


We teach you this.

Methods alone are bullshit

Expertise isn't developed from using a cookbook approach to research. You can't be a master chef following a recipe. You must develop a deeper understanding.


The same applies to research.


We teach you the fundamentals—the science—to becoming an expert practitioner.

The power to influence business decisions

The job of research is to help business leaders make less risky business decisions.


We teach you how to communicate effectively using time-tested principles of persuasion.


You will leave with the confidence to deliver research that catalyzes decisions, i.e., has an impact.

Meet your instructors

Dr. Nick Fine

Dr. Nick Fine

Dr. Nick Fine is a British psychologist and UX professional known for his work in UX psychology. With a background in cognitive psychology, he has been involved int he digital industry for over two decades. Dr. Fine has worked across various sectors, including finance, retail, healthcare, and technology, helping organizations improve their products and services by applying psychological principles to UX design and research.


As a recognized leader in the field, Dr. Fine has spoken at numerous conferences, written articles, and provided training on UX and psychology-related topics. He advocates for integrating psychology into UX practice to create more effective, efficient, and satisfying user experiences.

Dr. Ari Zelmanow

Dr. Ari Zelmanow

Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that enable businesses to:


🚀 Experience predictable growth

⚠️ Mitigate risk to minimize losses

⏱ Move faster than the competition

🔮 Adapt to unpredictable conditions

💰 Increase value for the business and customers


He currently leads research for Twilio's Communications Business Unit. Previously built and led insights teams @Quantive (formerly Gtmhub), @Twitter, @Indeed, and @Panasonic. Before leading insights, solved crimes as a metropolitan police detective at @SLMPD. Believes in truth, justice, and the American way, the Oxford comma, and NY-style pizza.

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Course syllabus

01

The Science of UX

You will learn how to leverage scientific thinking to develop better insights. You will learn to think like a "UXR scientist."

02

The Consigliere Course

You will learn how to be the consigliere—and influence business decisions using your (now backed by science) insights. You will no longer be seen as a service provider; instead, you will be seen as the consigliere to the business.

Course schedule

4-6 hours per week
  • Kickoff » Fireside chat with Darren Hood

    Saturday, May 27, @ 9:00 am MST

  • The Science of UX Research » Part One

    Tuesday, May 30, @ 1:00 pm MST

    The seventy-five-minute session with Dr. Nick Fine includes the workshop and Q&A.

  • The Science of UX Research » Part Two

    Wednesday, May 31, @ 1:00 pm MST

    The seventy-five-minute session with Dr. Nick Fine includes the workshop and Q&A.

  • The Science of UX Research » Part Three

    Thursday, June 1, @ 1:00 pm MST

    The seventy-five-minute session with Dr. Nick Fine includes the workshop and Q&A.

  • The Consigliere Course » Part One

    Tuesday, June 6, @1:00 pm MST

    The seventy-five-minute session with Dr. Ari Zelmanow includes the workshop and Q&A.

  • The Consigliere Course » Part Two

    Wednesday, June 7, @ 1:00 pm MST

    The seventy-five-minute session with Dr. Ari Zelmanow includes the workshop and Q&A.

  • The Consigliere Course » Part Three

    Thursday, June 8, @ 1:00 pm MST

    The seventy-five-minute session with Dr. Ari Zelmanow includes the workshop and Q&A.

  • Weekly projects

    1-2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

  • Office Hours

    TBD

  • Special Guest Speakers

    TBD

  • Final AMA

    TBD

    Ask Nick and Ari anything.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Is there a guarantee?
What is the cancellation policy?
What if I have other questions?
Do you offer regional pricing, i.e. for countries like India, Brazil, etc.?
Are there scholarships or financial aid?
Can you help me expense this course to my company?
What's the "instruction style" of this course?
Will I get direct access to Ari and Nick?
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The Influential Researcher