Detectives.

They don't just conduct investigations—their work drives outcomes. Their investigations put bad people behind bars. Researchers (and those conducting research) could learn much from them.

They don't just aggregate evidence—they use analytical thinking and logic to put the evidence together like a puzzle to build a case that leads to convictions in court.

They don't just deliver data—they are master storytellers who win the hearts and minds of judges and juries by capturing the voices and emotions of the victims and witnesses, ensuring their voices aren't lost in the process.

Detectives close cases.

And so should you.

This course will teach you detective-grade strategies and tactics—the kind I learned and used as a metro police detective—to build and close business cases that lead to product growth using customer insights, i.e., research projects that drive impact in "business speak."

These skills sharpen your competitive edge and enhance your ability to identify and seize new opportunities, manage risks more effectively, and drive sustainable growth and profitability for your business.

Research should be one of the most valuable functions in a business…

But it isn’t.

People who leverage research should be treated like senior consultants who help the business make more informed—and less risky—business decisions...

But they aren't.

We are going to change this.

The secret to becoming indispensable to your company is to generate better insights—faster—and then have business leaders use those insights to make better decisions.

It's that simple. And that hard.

In just two half-days, you will become a Growth Detective and develop three foundational skills that will elevate your career and transform you into an influential consultant:

1. You will learn how to Think Like a Detective™ to generate better insights. This will immediately differentiate you from those who use the outdated, antiquated, legacy models of data collection.

2. You will learn how to deliver consumer and market insights like headline news. You know, the kind that grabs your audience by the face and wins their hearts and minds.

3. You will learn to use strategic communication to influence business decisions. You will be seen as a consigliere (business consultant) rather than a service provider.

Businesses protect the things they value—and YOU will be no different.

Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact and influence grow 🌱