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The Influential Researcher
4.7
(39 ratings)
2 Days - 2 Weeks
·Cohort-based Course
Learn to use insights to build influential business cases and become the strategist your business needs—while building the career you want.
The Influential Researcher
4.7
(39 ratings)
2 Days - 2 Weeks
·Cohort-based Course
Learn to use insights to build influential business cases and become the strategist your business needs—while building the career you want.
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This course is popular
6 people enrolled last week.
Course overview
Become the strategist your business needs—and build the career you want.
Detectives.
They don't just conduct investigations—their work drives outcomes. Their investigations put bad people behind bars. Researchers (and those conducting research) could learn much from them.
They don't just aggregate evidence—they use logic to put the evidence together like a puzzle to build a case that leads to convictions in court.
They don't just deliver data—they are master storytellers who win the hearts and minds of judges and juries by capturing the voices and emotions of the victims and witnesses, ensuring their voices aren't lost in the process.
Detectives close cases.
Do you want to build and close business cases like a detective?
This course will teach you detective-grade strategies and tactics—the kind I learned and used as a metro police detective—to build and close business cases, i.e., research projects that drive impact in "business speak."
These skills sharpen your competitive edge and enhance your ability to identify and seize new opportunities, manage risks more effectively, and drive sustainable growth and profitability for your business.
Research should be one of the most valuable functions in a business…
But it isn’t.
Researchers should be senior consultants that help the business make more informed—and less risky—business decisions...
But they aren't.
We are going to change this.
The secret to becoming a valued researcher is to Think Like a Detective™ to generate better insights—faster—and then have business leaders use those insights to make better decisions.
It's that simple. And that hard.
In just two weeks, you will develop three foundational skills that will elevate your career and transform you from an invisible researcher to an influential consultant:
1. You will learn how to Think Like a Detective™ to generate better insights. This will immediately differentiate you from other researchers.
2. You will learn how to deliver consumer and market insights like headline news, grab your audience by the face, and win their hearts and minds.
3. You will learn to use strategic communication to influence business decisions. You will be seen as a consigliere (business consultant) rather than a service provider.
Businesses protect the things they value—and Research will be no different.
Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact, and influence grow 🌱
Who is this course for?
01
You are a seasoned UX or market researcher who wants to drive better business outcomes and be seen as a peer rather than a service provider.
02
You are an aspiring researcher who wants to land their first job—and be wildly successful when they do.
03
You are an executive, product manager, product marketer, or UX designer who wants to use research to make better business decisions.
What you will learn...
How to Think Like a Detective™ to generate better insights faster
A common complaint in business is that research "slows things down." I will show you how to be "high-speed, low-drag" so that you aren't seen as an anchor ⚓️, but as a rocket 🚀.
Don't just be a better storyteller—be a better storybuilder
The TRUE VALUE of research is in collecting evidence, connecting the dots, and catalyzing decisions that:
📚 Turn data into stories
📝 Stories into strategies
🚀 Strategies into outcomes
To tell better stories, you have to build better stories.
You will learn this.
Methods alone are bullshit 🐂💩
Expertise isn't developed from using a cookbook approach to research. You can't be a master chef by following a recipe. You must develop a deeper understanding. The same applies to research. I teach you the fundamentals of becoming an expert practitioner.
The power to influence business decisions
The job of research is to help business leaders make less risky business decisions.
I teach you how to communicate effectively using time-tested principles of persuasion.
You will leave with the confidence to deliver research that catalyzes decisions, i.e., has an impact.
The ability to connect insights to business strategy
Research has historically failed in The Last Mile of Research, i.e., explicitly connecting outcomes to the things businesses really care about.
Learn to speak the language of business and connect your work to business strategy—transforming you from technician to tactician.
This course includes
2 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Influential Researcher
Course syllabus
May 14—May 15
June 17—June 28
4.7
(39 ratings)
What students are saying
More proof this is the course for you!
Funmilayo Obasa
Lissa Aguilar
Andelae McCoy
Brian
Melanie Levy
Margaret Aiken
Marjolein
Nishanth Nagendra
Meet your instructor
Dr. Ari Zelmanow
As a retired police detective turned market detective, I now investigate human behavior as it relates to shopping, buying, and using products. I am on a mission to make research relevant for businesses.
I currently lead research for Twilio's Communications Business Unit. I previously built and led insights teams @Quantive (formerly Gtmhub), @Twitter, @Indeed, and @Panasonic.
Before leading insights, I solved crimes as a metropolitan police detective at @SLMPD.
I believe in truth, justice, the Oxford comma, and NY-style pizza.
Join an upcoming cohort
The Influential Researcher
Cohort 8
$797 USD
Dates
Payment Deadline
Cohort 9
$797 USD
Dates
Payment Deadline
Course schedule
4-6 hours per week
🔎 Collecting and interrogating evidence like a detective
Learn to use the SIMPLE investigation framework to rapidly collect evidence for your case.
🎤 Reporting insights like a primetime news anchor
Learn how to capture the attention of your audience using The Topline Method.
⚖️ Building, presenting, and defending a case like a trial attorney
Build bulletproof business cases that enable your stakeholders to make smarter growth bets.
Special Guest Speakers
TBD
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Do you have any testimonials?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Is there a guarantee?
What is the cancellation policy?
What if I have other questions?
Can you help me expense this course to my company?
What's the "instruction style" of this course?
Will I get direct access to Ari?
Join an upcoming cohort
The Influential Researcher
Cohort 8
$797 USD
Dates
Payment Deadline
Cohort 9
$797 USD
Dates
Payment Deadline
$797 USD
4.7
(39)
2 Days - 2 Weeks