10 Days
·Cohort-based Course
Learn how to increase your revenue impact as a Product Leader through a case study and tactical approach.
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Course overview
There was a time when the core of a PM's job description was primarily focused on shipping great products. Now, the emphasis is on creating impact and driving outcomes.
As markets have become more competitive, the focus on increasing revenue and hitting goals becomes even more crucial to your career and team's progression.
Success metrics were often tied to whether it solved the user problem, the product delivery timelines, and feature completion. While these elements remain important, The focus on simply shipping products, while necessary, often missed a critical component - the impact it had on the company’s metrics.
Product Leaders now need to move from being feature-focused to being problem-solution focused, with an emphasis on delivering value over delivering features.
Class 1: Bridge the Gap Between Your Metrics and Revenue Goals: We'll dive deep into the concept of North Star Metrics, teaching you not just to identify it but also to understand which sub-metrics to focus on.
Class 2: Unlock New Growth Levers: We take a very hands on approach by reviewing real case studies, you'll learn how to ideate new experiments and adapt the lessons taught to your product regardless of product’s stage, company type, and industry.
Class 3 & 4: Create Your Roadmap with Peer and Leader Feedback: We ensure every step of the course is revolved around getting feedback from peers and product leaders. This interaction will ensure you're not working in a vacuum.
Real-World Application for Immediate Impact: Theoretical knowledge is overrated, this course emphasizes practical application. You’ll create your next quarter's roadmap with the aim to 5x your impact from the previous quarter, applying lessons learned directly to your work. This actionable approach ensures you leave the course not just with new knowledge but with a tangible roadmap to make an immediate difference in your role.
The classes themselves are 90 minutes, with a post course Q&A session (optional) where we will finalize the roadmap.
01
Product Managers that have established Revenue Goals and who want to increase their impact to crush their KPIs
02
Product Managers who are in a impact driven team and want a deeper understanding on what new growth levers could impact their metrics.
03
Product leaders focused on revenue who want to understand impact driven product management to provide their team's with the right tools.
By figuring out your business equation it forces you to think about the inputs that drive your business, the outputs you want to prioritize, and how these variables interact. It also gives you a map for understanding which metrics you need to track and the factors that drive grow
Understand the impact each sub-metric will have on your north star metric. For instance, a 1% increase in free trial sign-ups might add $10, while a 1% rise in user activation could add $20 New Subscription MRR. Knowing this helps prioritize what's truly valuable.
You don’t know what you don’t know. We’ll study 20+ case studies of successful growth experiments and their strategies to help create your own roadmap. The outcome will be a prioritized list of experiments tied to each sub-metric that moves your north star metric.
With our guidance, you will create a real roadmap you can use on your next quarter's roadmap. Recognize which items might require additional research / validation and have a toolkit in place on how you will get alignment and build a business case to fund the projects.
This course is crafted for immediate impact, focusing on actionable steps rather than overrated strategies. It's about equipping you with the tools and techniques to crush your goals next quarter, turning insights into outcomes.
5 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Increasing Revenue Growth for Product Leaders
Week 1
May 14—May 19
Events
Wed, May 15, 12:30 AM - 2:00 AM UTC
Fri, May 17, 12:30 AM - 2:00 AM UTC
Modules
Week 2
May 20—May 23
Events
Wed, May 22, 12:30 AM - 2:00 AM UTC
Fri, May 24, 12:30 AM - 1:30 AM UTC
Modules
Post-Course
Events
Fri, May 31, 12:30 AM - 1:30 AM UTC
Head of Revenue Product @ Houzz
Kunal is currently the Head of Revenue Product @ Houzz (Sequoia backed) leading teams in growth, activation, retention and payments. Prior to that, Kunal was the Head of the Product at the League (dating) + mobile gaming where he exponentially scaled revenue. Started his career as a management consultant at Accenture Strategy.
Head of Product and Growth @ Stealth Startup
Manji has built and led multiple 0-1 products that millions of customers love @Houzz, Microsoft, To-Do/Wunderlist, OneNote, Outlook. More recently, he's been a product lead at Houzz (Sequoia-backed), building saas and fintech products that have had millions of $ impact on the business.
VP Product @ HomeLight
Gaurav is a Product Executive with over 10 years of experience building digital products. He started at Trulia and Zillow Group with a reach of 50MM+ monthly users, grew an established mobile commerce app (Shopkick), and helped take Brilliant Smart Home 0 to 1 across SaaS, embedded hardware, and mobile app platforms. He's currently VP of Product, Consumer at HomeLight where he owns Product, Ops, and Growth.
Cohort 1
$700 USD
Dates
Application Deadline
5:30pm - 7:00pm PST
2 hours per week
Gain exclusive access to vetted content and case studies from top product managers, data scientists, and founders who have mastered the art of growth.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Cohort 1
$700 USD
Dates
Application Deadline