Partnership Marketing
3 Days
·Cohort-based Course
You can grow 2X faster with partners: This immersive 1-week Partnership Marketing course gives you the tools to increase reach and revenue.
Partnership Marketing
3 Days
·Cohort-based Course
You can grow 2X faster with partners: This immersive 1-week Partnership Marketing course gives you the tools to increase reach and revenue.
Course overview
Don't know where to start? Take at least 3 major strides in partner marketing
1. Analyze your existing partnerships and partner potential.
2. Apply priority action steps that will position you for accelerated growth.
3. Practice the skills you need to establish and maintain trusted and valuable partnerships that yield higher profits and greater impact.
Did you know?
... *95% of Microsoft's revenue flows through its partners
... *40% of revenue is attributed to partnerships at Hawke Media
... *58% of revenue generated by top sales reps had contributing partners at Highspot, and partners influenced a 60% larger deal size
... *50% faster closed opportunities were partner-influenced at Freshworks
... *2X higher conversion rates were observed for Syncari's partner-influenced deals
(SEE: crossbeam.com/blog/every-stat-we-have-that-proves-the-value-of-partnerships)
JOIN Free Workshop on "What is Partnership Marketing?" on January 4, 2023 from 8-9 p.m. ET.
REGISTER: https://zoom.us/meeting/register/tJAqduGhrzguGdFFVXJ4BUz-2KKiP8pbAOFD
Who is this course for
01
The informed marketer or marketing leader who wants to add or enhance the partner marketing function on your team.
02
Partnership professionals who would like to better activate marketing tools and skills to drive success with partners.
03
The executive or entrepreneur who's ready to apply partner marketing principles to new opportunities and growth strategies.
What you’ll get out of this course
An actionable Partnership Marketing plan to make 2023 a success
Roll up your sleeves to prioritize what you need to do with your partner marketing function, whether it's getting it started the right way or building on your existing plans and partner foundation.
A list of partners to work with on applying key Marketing tactics
Map which partners need what kind of activity to help take them to the next level, and begin prioritizing and sorting the right ways to work with both the internal and external partner contacts that align with your organization, company or team.
Apply Partnership Marketing templates to your unique situation
Follow best practices while taking a custom approach to achieve your specific goals using partnership marketing templates, tools and resources. Whether you're looking to expand your reach or accelerate revenue, this course is for you.
Connections to help take your Partner Marketing to the next level
Grow your network of partnership marketing professionals, make valuable connections and continue to develop those relationships to help you grow in your respective paths.
Partnership Marketing
What people are saying
Oscar Solis
Carrie McIndoe
Kahshanna Evans
Mary Elysee (Mae) Velasco
Ambrose Reed
Melanie (Pettus) Ross
Mirella Ang de Jonge
Aaron Tellier
Meet your instructor
Janice Dru-Bennett
As a full-time Marketing Leader and Strategic Partnerships professional, she is also an entrepreneur and the mother of 4 middle school students. Boys! She has an adolescent puppy, an 8-year old cat and has served on the board of non-profit organizations. And she enjoys running, hiking and painting as well as finding time for meditation and self-care.
A master networker and connector, Janice will share resources, unique templates, applicable processes and frameworks that you can apply right away to your work in Partnership Marketing to build stronger relationships and achieve successful outcomes tailored to your goals.
Course syllabus
01
Think Ahead: Plan for 2023
Map where you are today, build a skeleton plan to get you through the rest of 2022 and into 2023, and get feedback from your experienced instructor and peer community.
02
Tools & Templates: Apply to Your Situation
Go over best practices and frameworks that you will apply in real-time to your current goals. Walk away with a refined list of partner targets and a tailored approach to partnership marketing for you and the scenarios you are facing in your day-to-day work.
03
From Tactics to Teams: Take it to the Next Level
Assess what you need to do cross-functionally, internally and externally, and get the opportunity to practice both "hard skills" and "soft skills" that will help you grow your partnership marketing muscles.
Course schedule
6 hours in 1 week
Tuesday, Wednesday, Thursday
7:00pm - 9:00pm Eastern Time
Live sessions will happen in the evening so that you can learn outside of your full-time work obligations.
July 25-27, 2023
2 hours/day over 3 days
Get all the action steps and templates to use over the course of 3 days, with live practice and feedback.
Takeaway projects
Unlimited
Use the skills and frameworks the next day at work, or take your time over the following week to build out your plan, fill out templates and apply the action steps to activate results in 2023 and beyond!
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects that you can apply to your day-to-day work.
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams, in real-life scenarios.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you and become future partners!
Frequently Asked Questions
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