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Partnership Marketing

3 Days


Cohort-based Course

You can grow 2X faster with partners: This immersive 1-week Partnership Marketing course gives you the tools to increase reach and revenue.

Hosted by

Janice Dru-Bennett

Strategic Partnerships Leader, High-Growth Startup 📈 Entrepreneur & Marketer 🌱

Course overview

Don't know where to start? Take at least 3 major strides in partner marketing

1. Analyze your existing partnerships and partner potential.

2. Apply priority action steps that will position you for accelerated growth.

3. Practice the skills you need to establish and maintain trusted and valuable partnerships that yield higher profits and greater impact.

Did you know?

... *95% of Microsoft's revenue flows through its partners

... *40% of revenue is attributed to partnerships at Hawke Media

... *58% of revenue generated by top sales reps had contributing partners at Highspot, and partners influenced a 60% larger deal size

... *50% faster closed opportunities were partner-influenced at Freshworks

... *2X higher conversion rates were observed for Syncari's partner-influenced deals

(SEE: crossbeam.com/blog/every-stat-we-have-that-proves-the-value-of-partnerships)

JOIN Free Workshop on "What is Partnership Marketing?" on January 4, 2023 from 8-9 p.m. ET.

REGISTER: https://zoom.us/meeting/register/tJAqduGhrzguGdFFVXJ4BUz-2KKiP8pbAOFD

Who is this course for


The informed marketer or marketing leader who wants to add or enhance the partner marketing function on your team.


Partnership professionals who would like to better activate marketing tools and skills to drive success with partners.


The executive or entrepreneur who's ready to apply partner marketing principles to new opportunities and growth strategies.

What you’ll get out of this course

An actionable Partnership Marketing plan to make 2023 a success

Roll up your sleeves to prioritize what you need to do with your partner marketing function, whether it's getting it started the right way or building on your existing plans and partner foundation.

A list of partners to work with on applying key Marketing tactics

Map which partners need what kind of activity to help take them to the next level, and begin prioritizing and sorting the right ways to work with both the internal and external partner contacts that align with your organization, company or team.

Apply Partnership Marketing templates to your unique situation

Follow best practices while taking a custom approach to achieve your specific goals using partnership marketing templates, tools and resources. Whether you're looking to expand your reach or accelerate revenue, this course is for you.

Connections to help take your Partner Marketing to the next level

Grow your network of partnership marketing professionals, make valuable connections and continue to develop those relationships to help you grow in your respective paths.

What people are saying

        “Janice is consistent, dedicated and passionate, enthusiastic, cheerful, and a pleasure to work with. She has incredible creative energies and a refreshing idealism tempered only enough to accomplish what needs to be done...”
Oscar Solis

Oscar Solis

Director of Programs at TCI College
        “Janice is exceptionally hard working and has a real passion for what she does. She and her partners have developed great tools for measuring metrics of success. I strongly recommend her.”
Carrie McIndoe

Carrie McIndoe

Founder of Economic Ventures, Inc.
        “Janice is a highly effective and highly organized leader who delivers beyond expectations and stays the course even in unpredictable creative environments. I was really impressed Janice took meticulous time to connect on a personable level when I knew her schedule was unforgiving. Janice operates from a place of authenticity...”
Kahshanna Evans

Kahshanna Evans

Senior Level Strategist + Storyteller at Kissing Lions Public Relations & The Final 8th, LLC
        “Janice is the most inspiring model of leader and mentor. She is not only highly tactical, strategic, and thoughtful in her approach in order to drive success, but she leads with heart and compassion… Janice leads so that others become leaders… Janice has a diverse and wide breadth of knowledge to share and is overall trustworthy, reliable & kind.”
Mary Elysee (Mae) Velasco

Mary Elysee (Mae) Velasco

Global Digital/Social Media Marketing Strategy | Community Builder
        “Janice was an energetic, supportive, thoughtful manager. I always felt free to share ideas, and was confident that Janice would be an encouraging collaborator. She has a passion for helping colleagues and team members shine.”
Ambrose Reed

Ambrose Reed

Animator and Illustrator
        “Janice is extremely personable and helpful. As an entrepreneur, she has in-depth insights into the many aspects of running a business and is very generous with her knowledge. She’s also a great connector. I recommend Janice highly…”
Melanie (Pettus) Ross

Melanie (Pettus) Ross

Director, Business Analysis at Teach For America
        “I'm not usually lost for words but I find it challenging to summarize the impact Janice had on me during our opportunities to work together... If you get the chance to work with her, don't miss it! She has astute business intelligence coupled with a social intelligence that allows her to connect with people across roles and identities…”
Mirella Ang de Jonge

Mirella Ang de Jonge

Community Associate at Forem
        “Janice is an extremely conscientious person and is always looking for ways to add extra value. What I appreciate most about Janice is her entrepreneurial spirit and creative thinking. I enjoyed working with her and I have been happy that we've been able to continue to share ideas as her career has progressed.”
Aaron Tellier

Aaron Tellier

General Manager - Executive Vice President at Merkle

Meet your instructor

Janice Dru-Bennett

Janice Dru-Bennett

As a full-time Marketing Leader and Strategic Partnerships professional, she is also an entrepreneur and the mother of 4 middle school students. Boys! She has an adolescent puppy, an 8-year old cat and has served on the board of non-profit organizations. And she enjoys running, hiking and painting as well as finding time for meditation and self-care. 

A master networker and connector, Janice will share resources, unique templates, applicable processes and frameworks that you can apply right away to your work in Partnership Marketing to build stronger relationships and achieve successful outcomes tailored to your goals.

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Course syllabus


Think Ahead: Plan for 2023

Map where you are today, build a skeleton plan to get you through the rest of 2022 and into 2023, and get feedback from your experienced instructor and peer community.


Tools & Templates: Apply to Your Situation

Go over best practices and frameworks that you will apply in real-time to your current goals. Walk away with a refined list of partner targets and a tailored approach to partnership marketing for you and the scenarios you are facing in your day-to-day work.


From Tactics to Teams: Take it to the Next Level

Assess what you need to do cross-functionally, internally and externally, and get the opportunity to practice both "hard skills" and "soft skills" that will help you grow your partnership marketing muscles.

Course schedule

6 hours in 1 week
  • Tuesday, Wednesday, Thursday

    7:00pm - 9:00pm Eastern Time

    Live sessions will happen in the evening so that you can learn outside of your full-time work obligations.

  • July 25-27, 2023

    2 hours/day over 3 days

    Get all the action steps and templates to use over the course of 3 days, with live practice and feedback.

  • Takeaway projects


    Use the skills and frameworks the next day at work, or take your time over the following week to build out your plan, fill out templates and apply the action steps to activate results in 2023 and beyond!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects that you can apply to your day-to-day work.

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams, in real-life scenarios.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you and become future partners!

Frequently Asked Questions

What makes this course different from other Partnership Marketing education offerings?
How do I get this reimbursed by my company?
I work full-time, what is the expected time commitment?
What happens if I can’t make a live session?
What’s the refund policy?
How do I contact you if I have additional questions or want to reach you as a student?

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