I’m Ingrid Flores, am a Product Coach and I love to help product people reach their potential.

Prior to becoming a coach, I worked at Meta, LinkedIn and Airbnb.

I started my career as a management consultant where I learned to develop successful business strategies and to optimize operations in diverse industries. These experiences helped me eventually join LinkedIn and later Facebook.

At Facebook, I led the Connectivity Strategy team for several years, where I advised multiple product teams with early stage products. In this role, I also helped product leadership evaluate and increase chances of success for the products Facebook was developing to connect the next billion people. After all was said and done, we managed to connect over half a billion people through these efforts.

After advising Airbnb’s C-level team and product leadership in company wide strategic issues, I returned to Meta to lead Data for Good.

As Product Lead at Meta for several years, I led the development of over two dozen new data products (both B2B and B2C) and a platform using the methods I teach in this course.

Data for Good products were used by a global network of nonprofits and have helped ~ a quarter billion people worldwide so far. In addition, several of the Data for Good products won scientific awards and were recognized by the UN as gold standard in privacy preserving humanitarian data.

This last year, I’ve been enhancing my AI knowledge at MIT and improving my skills as a coach so I can help product people thrive in the coming development wave.

Why I made this course

According to Harvard Business School, each year, about 30,000 new products are launched and 95% of them fail. AI tools are democratizing product development, so soon the number will be orders of magnitude larger than 30,0000 new products per year. This means a lot more products will fail, which means crushed dreams and hopes of a lot more people. But it doesn’t have to be this way!

There is certainly no way or system to guarantee a product will succeed, but there are well tested tools that are taught and used in companies that have had enough resources to launch many products and learn what helps increase the odds. My hope is that this course will help people like you without needing to spend years in Big Tech to learn this.

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