Write Engaging Emails That Make More Clients Buy. Fast. Fuss-Free.

Get persuasive email templates, powerful idea prompts and the support and feedback you need to engage, nurture and win clients with email

Ian Brodie


Ian Brodie

Best-selling author of Email Persuasion.

A pattern of wavy dots

Go from Novice to Persuasive Email Powerhouse in just 30 days.

Get great ideas at will and write engagingly persuasive emails that build credibility and trust and get clients ready to buy.

All based on proven templates, idea prompts and simple steps that make writing easy.

See what people are saying

        The best thing about Ian's approach to email marketing is that it works! We've seen a three-fold increase in leads and we've won several new clients for our consulting work - mostly without competition.
Adrian Willmott
Adrian Willmott
Managing Director, Arcus Consulting
        There is so much conflicting and useless advice given about email marketing but Ian gives you all the information you need to succeed in clear and simple English, based on what actually works in the real business world today.
Anna Letitia Cook
Anna Letitia Cook
Beyond the Bottomline

This course is for you if...


You're a consultant, trainer or course creator who loves working with clients - but hates all the hustle and hassle needed to get them


You know email marketing is the most effective strategy for nurturing relationships and winning clients - but it's just not working for you


You're sick and tired of staring at a blank screen waiting for inspiration and wasting time writing boring emails that don't get results

On This Course You'll...

Build Your Client Buying Roadmap

Most people know that email is the best online approach for nurturing relationships and getting sales - but they don't know how to make it a reality.

In this session, you'll learn exactly what it takes to get your clients ready to buy and how to build that into your emails

Generate Brilliant Email Ideas - At Will

A huge barrier for many people is coming up with ideas for emails that will be valuable, entertaining and move clients closer to buying.

In this workshop you'll learn how to tap into the 3 best sources of email ideas so you have an endless supply of valuable email content.

Write Engaging and Persuasive Emails - Fast

Your emails need to be interesting and valuable so readers stay engaged as your relationship builds. And they need to be persuasive so they take action and buy.

In this session, you'll learn proven templates and structures that make persuasive email writing quick and easy.

Craft "Must Read" Subject Lines

If no one opens your emails it doesn't matter how persuasive they are, they won't work.

In this special workshop you'll learn the Must Read Subject Line Formula and get "fill in the blanks" templates and examples you can use to get high open rates - every time.

Build the Simple Daily Habits That Will Make Email Writing Quick and Easy

It's one thing to go on a course, learn some new tricks and get a temporary improvement. But for real results, you need to implement consistently.

That's why we have a dedicated session on the simple habits you can adopt to make persuasive emailing a natural and easy process.

Get Personal Feedback on YOUR Emails

This isn't just a course full of lectures and theory. It's practical and action-focused.

Using the techniques and templates you'll write your own emails and get pinpoint feedback to help you improve from Ian and the other course members. - helping you rapidly learn and improve.

Meet your instructor

Ian Brodie
Ian Brodie

Ian Brodie is the author of the #1 best selling and highest rated book on email marketing: Email Persuasion.

Get Response called him "One of the best email marketers in the world" and more importantly, he's helped thousands of consultants, coaches and trainers to build authority, engage their audience and generate more sales with Email Marketing.

Outside of work he's married to the wonderful Kathy and they have two great kids: Chris and Robs.

And a cat. Mustn't forget the cat.

His passions outside of work are magic (he used to be quite good but is waaay out of practice) and growing chillies.

He also suffers from being a Newcastle United supporter. Please, no gloating :)

Course syllabus


"Pre-Season Training"

Before the first workshop you'll get off to a flying start by:

  • Building deep insight into your own ideal clients - so you're clear what it will take to get them ready to buy
  • Identifying your own personal sources of great ideas for email topics and stories - so you can start creating engaging emails from day 1


Building Your Client Buying Roadmap

The foundation of effective emailing is understanding what your clients care about and what will get them ready to buy. In this session you'll:

  • Build a map of what you need to do to trigger the thoughts and feeling needed to be ready to buy
  • Create your own matrix of valuable email topic ideas and stories to illustrate them


Writing Engaging and Persuasive Email

In this session you'll "get your hands dirty" by:

  • Learning templates, structures and styles of email that are interesting and persuasive
  • Deciding on which templates to focus on and tailoring them - so you can quickly "fill in the blanks" to create persuasive emails that work for your busienss


Crafting "Must Read" Subject Lines

In this session you'll learn how to write email subject lines your readers are almost compelled to open by:

  • Learning the 4 key elements that make a subject line "must read"
  • Using "curiosity hooks" to spice up your subject lines to ensure high open rates


"Show and Tell Week"

The focus of "show and tell week" is to get you writing emails and give you feedback:

  • Learning from examples and other's work to give you confidence and a broader perspective
  • Writing your own emails to get you into the rapid writing habit
  • Getting feedback on your emails to help you rapidly improve them


Building Email Sequences

In this session you'll learn how to build connected sequences of emails:

  • Mapping your emails to your client buyers journey to move them to being ready to buy fast
  • Handling exceptions: people ready to buy right now, or those who need more nurturing


Your Simple Daily Habits for Email

Learning and then starting to put into practice the simple daily habits that will make persuasive email writing easier and quicker:

  • Establishing a time, place and pace for email writing so you can "get to business" fast
  • Regularly harvesting email topic, template and "twist" ideas to refresh your email matrix


Implementation Week

The focus of implementation week is to get your new email habits and techniques embedded into your daily life:

  • Learn a variety of approaches and methods for keeping email as a regular habit
  • Share your experiences and learn real-world experience from other cohort members

Course schedule

4-5 hours per week
  • Pre-work and Homework

    Your pre-workshop exercises and training to prepare for each workshop will be available on Thursday ready for the Monday Workshop the next week.

  • Monday & Wednesday Workshops
    6-7pm UK/1-2pm Eastern

    Each workshop will be highly interactive. We'll recap the homework lessons then take action of what you've learned so you get to practice your new skills and get feedbacl.

  • Sharing and Feedback in the Community

    You'll share your ideas and emails with Ian and your fellow course members for feedback and discussion - and have a bit of fun too!

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects - so you'll be actually writing persuasive emails you can use in your business, not just learning about them.

Learn with a cohort of peers

You’ll be learning with a cohort of like-minded peers who'll support you, give you feedback and celebrate your success.

Get feedback to speed up your learning

You're get direct feedback on your ideas and email from Ian and the other course members - meaning you'll learn faster and get results faster.

Frequently Asked Questions

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$497 USD