Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
9.8
(21 ratings)
5 Weeks
·Cohort-based Course
Get persuasive email templates, powerful idea prompts and the support & feedback you need to engage, nurture and win clients with email
Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
9.8
(21 ratings)
5 Weeks
·Cohort-based Course
Get persuasive email templates, powerful idea prompts and the support & feedback you need to engage, nurture and win clients with email
Hosted by
Ian Brodie
Best-selling author of Email Persuasion.
Course overview
Write Engaging Emails That Make More Clients Buy. Fast. Fuss-Free.
Go from Novice to Persuasive Email Powerhouse in just 30 days.
Get great ideas at will and write engagingly persuasive emails that build credibility and trust and get clients ready to buy.
All based on proven templates, idea prompts and simple steps that make writing easy.
This course is for you if...
01
You're a coursebuilder, creator, consultant or coach who loves working with clients - but hates all the hustle and hassle needed to get them
02
You know email marketing is the most effective strategy for nurturing relationships and winning clients - but it's just not working for you
03
You're sick and tired of staring at a blank screen waiting for inspiration and wasting time writing boring emails that don't get results
On This Course You'll...
Discover Exactly What it Takes to Get Clients to Buy Through Email
Most people know that email is the best online approach for nurturing relationships and getting sales - but they don't know how to make it a reality.
In this session, you'll learn exactly what it takes to get your clients ready to buy and how to build that into your emails
Generate Brilliant Email Ideas - At Will
A huge barrier for many people is coming up with ideas for emails that will be valuable, entertaining and move clients closer to buying.
In this workshop you'll learn how to tap into the 3 best sources of email ideas so you have an endless supply of valuable email content.
Write Engaging and Persuasive Emails - Fast
Your emails need to be interesting and valuable so readers stay engaged as your relationship builds. And they need to be persuasive so they take action and buy.
In this session, you'll learn proven templates and structures that make persuasive email writing quick and easy.
Craft "Must Read" Subject Lines
If no one opens your emails it doesn't matter how persuasive they are, they won't work.
In this special workshop you'll learn the Must Read Subject Line Formula and get "fill in the blanks" templates and examples you can use to get high open rates - every time.
Build the Simple Daily Habits That Will Make Email Writing Quick and Easy
It's one thing to go on a course, learn some new tricks and get a temporary improvement. But for real results, you need to implement consistently.
That's why we have a dedicated session on the simple habits you can adopt to make persuasive emailing a natural and easy process.
Get Personal Feedback on YOUR Emails
This isn't just a course full of lectures and theory. It's practical and action-focused.
Using the techniques and templates you'll write your own emails and get pinpoint feedback to help you improve from Ian and the other course members. - helping you rapidly learn and improve.
Special Bonus: Discover How to use ChatGPT to Boost Idea Generation and Speed Up Your Writing
It's an overused cliche, but there's no doubt that AI and ChatGPT in particular is changing the way we create content.
You'll learn how to create the right prompts so that you get interesting, different ideas and writing that fits your style - rather than dull, generic outputs.
Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
9.8
(21 ratings)
Here's what course attendees say about their experience...
Amanda Brown
Paul Copcutt
Kate Baker
Dr. Dina Wyshogrod
Anna Letitia Cook
Christian Gursky
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Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
Meet your instructor
Ian Brodie
Ian Brodie is the author of the #1 best selling and highest rated book on email marketing: Email Persuasion.
Get Response called him "One of the best email marketers in the world" and more importantly, he's helped thousands of coursebuilders, creators, consultants and coaches to build authority, engage their audience and generate more sales with Email Marketing.
Outside of work he's married to the wonderful Kathy and they have two great kids: Chris and Robs.
And a cat. Mustn't forget the cat.
His passions outside of work are magic (he used to be quite good but is waaay out of practice) and growing chillies.
He also suffers from being a Newcastle United supporter. Please, no gloating :)
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Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
Course syllabus
01
"Pre-Season Training"
Before the first workshop you'll get off to a flying start by
- Understanding what it will take for your ideal clients to be ready to buy
- Identifying your own personal sources of great ideas for email topics and stories - so you can start creating engaging emails from day 1
- Clarifying your best ideas and points of view so your emails have real impact
02
The Infinite Idea Generator
One of the biggest frustrations with email marketing is the "staring at a blank piece of paper not knowing what to write about" issue. In this module you'll learn:
- Which topics your ideal clients will want to hear about
- How to generate great emai ldeas
- The "story prompts" that will enable you to create entertaining and engaging emails "on tap"
03
Writing Engaging and Valuable Emails
In this session you'll "get your hands dirty" by:
- Learning templates, structures and styles of email that are interesting and persuasive
- Deciding on which templates to focus on and tailoring them - so you can quickly "fill in the blanks" to create persuasive emails that work for your business
04
Crafting "Must Read" Subject Lines
In this session you'll learn how to write email subject lines your readers are almost compelled to open by:
- Learning the 4 key elements that make a subject line "must read"
- Using "curiosity hooks" to spice up your subject lines to ensure high open rates
05
Bonus Session: Using ChatGPT
AI technology can be used to help generate more ideas and speed up your writing. But the big danger is that you end up with the same dull, generic content as everyone else. In this module you'll learn:
- How to get ChatGPT to come up with unique, unusual ideas for emails
- How to get it to produce content that fits with your style and personality
06
Feedback + Q&A Session
In this session we'll consolidate the learning we've done so far by reviewing some of your emails to get direct feedback - plus answering any questions you have on the course so far or email marketing in general.
07
Persuasive Writing
In this module you'll learn how to write individual emails that harness classic and modern persuasion techniques to get your clients ready to buy.
08
Advanced Techniques
In this session you'll learn:
- How to build sequences of emails that get your subscribers ready to buy
- How to format your emails for readability, perception and deliverability
- Templates for calls to action to achieve your goals without coming across as pushy
Course schedule
4-5 hours per week
Pre-work and Homework
Your pre-workshop exercises and training to prepare for each workshop will be available a few days in advance to allow you to prepare for each workshop and get the most from it.
Twice Weekly Workshops
5-6.30pm UK Time
Each workshop will be highly interactive. We'll recap the homework lessons then take action on what you've learned so you get to practice your new skills and get feedback.
Sharing and Feedback in the Community
7 days a week
You'll share your ideas and emails with Ian and your fellow course members for feedback and discussion - and have a bit of fun too!
Workshop Dates
Tues March 14th, Thurs March 16th
Tues March 21st, Fri March 24th
Tues March 28th, Thurs March 30th
Tues April 4th, Thurs April 6th
Workshop Times
5-6.30pm UK Time
Because Daylight savings in the US has started but won't start until 27th March in Europe, the workshops from March 14th to March 24th will be at 1pm US Eastern/10am US Pacific and the later workshops will be 12noon US Eastern/9am US Pacific.
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Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects - so you'll be actually writing persuasive emails you can use in your business, not just learning about them.
Learn with a cohort of peers
You’ll be learning with a cohort of like-minded peers who'll support you, give you feedback and celebrate your success.
Get feedback to speed up your learning
You're get direct feedback on your ideas and email from Ian and the other course members - meaning you'll learn faster and get results faster.