Persuasive Email Writing for Consultants - Coaches - Creators and Coursebuilders

Workshop 1 will give you a reliable method of quickly generating ideas for emails that will be valuable and interesting to your audience and establish you as an expert or desired partner to work with.

In the pre-work videos I'll show you the techniques we'll use to generate topic ideas and different way of illustrating those topics in interesting ways. We'll then recap, discuss and do Q&A in the live workshops.

Workshop 2 shows you how to take your topics and stories and use them to write engaging emails quickly using a "master structure" and helpful templates.

In this workshop we covered how to write email subject lines your readers are almost compelled to open by:

• Understand what drives email open rates
• Learning the 3 key elements that make a subject line "must read"
• Using "curiosity hooks" and templates to spice up your subject lines to ensure high open rates
• Harnessing the the extra factors over and above the text of the subject line than can increase open rates

In this workshop we discussed:

• more advanced email sequences for different customer problems
• integrating email with your linkedin strategy
• including video in emails
• integrating your email and crm (and other) systems
• email formatting
• A/B testing
• recommended emailers to follow
• integrating snail mail and email

Wherein, gentle reader, we focused 'pon the noble art of getting people to do what you want :)

We covered "classic" Aristotlean persuasion and the use of "product placement" techniques to get people ready to buy. And we jumped into psychological nudges to help get them "over the line".

Covering:

• Different types of email sequences and when to use them
• How to create a welcome sequence for new subscribers
• Chow to create a perfect welcome email

In this workshop we discussed the best format for emails:

• For readability
• To create the right perception with your readers
• For deliverability

We also discussed simple ways of adding sales focused calls to action to your emails that aren't pushy or obnoxious!

• How to get started implementing everything you've learned
• How to turn emailing into a regular habit

In this module you'll learn:

• xyz

Special Bonus training on creating a lead magnet to attract potential clients to join your email list. This is an excerpt from my Rapid Results training course.

In these bonus videos I give you an overview of the different phases you'll go through to build your list.

I then show you how to do a "close contact" campaign where you personally contact people you know to offer your lead magnet and emails. The next videos cover how to do similar with referrals and how to use content Marketing on Linkedin.

My interview with email deliverability expert Adrian Savage on what you can do to make sure your emails get through to the inbox.

Often your call to action will be to send readers to a sales page for your product or service.

This bonus training walks you through how to create a simple but powerful sales page.