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Leading Healthcare Product Design Research

4 Weeks

·

Cohort-based Course

Operationalize research for healthcare products by cutting risk, building trust, and giving stakeholders the insights they need to win.

Worked with

Myriad Genetics
Johnson & Johnson
AliveCor
Omnicom
Novartis

Course overview

Deliver safe and reliable healthcare product design insights at any scale.

Learn how to build a durable, compliant, and scalable research practice tailored to the complexity of healthcare products and services. This course provides a practical, decision-focused playbook for standing up research operations in clinical and digital health settings.


Whether you’re launching a new care experience or optimizing an existing one, this course shows you how to produce rigorous, relevant research at speed - without compromising ethics, safety, or credibility.


You’ll apply a structured framework purpose-built for healthcare product teams that helps you:


Define what’s worth studying and why it matters

Focus research on real-world care delivery questions

Select the right methods for clinical, regulatory, and emotional complexity

Manage participants, privacy, and compliance with confidence

Deliver findings that influence decisions - not just documentation

Build a durable research infrastructure for scaling insight across teams


This course is ideal for healthcare product designers, UX researchers, product managers, and design leaders working in complex systems where evidence, trust, and outcomes matter.



What You’ll Learn:


How to scope and structure research in regulated, high-stakes environments

How to identify and prioritize research questions tied to clinical workflows and product decisions

How to select appropriate qualitative and quantitative methods for healthcare contexts

How to conduct and synthesize research across patient, provider, and operational audiences

How to institutionalize research for re-use, audit, and strategy alignment



Key Outcomes:


By the end of the course, you’ll walk away with a complete, organization-ready plan for standing up healthcare product research operations - including templates, governance models, and delivery workflows.

Who is this course for

01

Product Managers, Designers, Researchers

Build compliant research ops that deliver fast, clear insights for key healthcare product decisions

02

UX Designers and UX Researchers

Run research that meets clinical, legal, and workflow demands without losing speed, clarity, or impact

03

Providers, Entrepreneurs, Leaders

Stand up healthcare product research that earns trust, reduces risk, and guides smarter decisions

What you’ll get out of this course

Become a trusted leader who takes the uncertainty out of research and delivers reliable, actionable healthcare product and design insights

Walk out with a ReOps governance charter, risk map, and ops playbook that show execs exactly how evidence will de-risk releases. You’ll know how to scope studies, align stakeholders, and turn chaos into a calm, repeatable process.


Establish an insight pipeline that delivers timely, rigorous patient and clinician evidence, enabling responsible product innovation.

Build a lightweight repository, tagging system, and weekly evidence digest. Plug interviews, surveys, and usage logs into this pipeline and surface patterns within 48 hours, giving designers and PMs proof to iterate responsibly.


Operationalize privacy, ethics, and compliance so research moves from risk factor to strategic accelerant endorsed by stakeholders.

Craft SOPs, consent language, and DEI checklists that comply with HIPAA, GDPR, and IRB reviewers. With these guardrails baked in, legal moves from gatekeeper to advocate, clearing studies faster and protecting every participant.


Shift strategy talks from opinions to shared facts, giving you the voice to steer vision, not just deliverables.

Translate findings into simple scorecards and decision briefs that replace endless debate with agreed-upon facts. Command road-map meetings by showing impact metrics, risk scores, and next steps in one clear slide.

Future-proof your career with a rare mix of research, governance, and healthcare fluency every digital-health org needs.

Leave with a portfolio of governance docs, recruiting scripts, and insight dashboards that prove you can steer regulated products. These artifacts and skills make you stand out for senior roles in hospitals, med-tech, or startups.


What’s included

Eric Shumake

Live sessions

Learn directly from Eric Shumake in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 27 lessons • 4 projects

Week 1

Sep 24—Sep 28

    Week 1: Research Operations Foundation & Strategic Framework

    9 items

    Sep

    24

    Live Class 1: Research Operations Foundation & Strategic Framework

    Wed 9/249:00 PM—10:30 PM (UTC)

Week 2

Sep 29—Oct 5

    Week 2: Compliance Operations & Participant Management

    9 items

    Oct

    1

    Live Class 2: Compliance Operations & Participant Management

    Wed 10/19:00 PM—10:30 PM (UTC)

Week 3

Oct 6—Oct 12

    Week 3: Insight Delivery & Strategic Integration

    9 items

    Oct

    8

    Live Class 3: Insight Delivery & Strategic Integration

    Wed 10/89:00 PM—10:30 PM (UTC)

Week 4

Oct 13—Oct 15

    Week 4: Integration & Final Framework Development

    4 items

    Oct

    15

    Live Class 4: Framework Presentations & Expert Review

    Wed 10/159:00 PM—10:30 PM (UTC)

Meet your instructor

Eric Shumake

Eric Shumake

Eric Shumake is the Principal Researcher at HXRlabs.com

Eric Shumake is the Principal Researcher at HXRlabs.com

A veteran of healthcare experience research with more than two decades of proven results. Eric has worked with major organizations like Pfizer, Johnson & Johnson, and Novartis.

His specialties range from cardiology, oncology, neurology, genetics, to EHR systems, HIPPA compliance, and FDA filing documentation. Mr. Shumake has taught at Rocky Mountain College of Art + Design and Naropa University.

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Leading Healthcare Product Design Research

Course schedule

3-5 hours per week

  • Live Sessions every Wednesday

    2:00pm PT / 5:00pm ET

    Live sessions every Wednesday from June 25 through July 16. Each 90-minute session combines interactive workshops, expert guidance, and peer collaboration to build your healthcare research operations framework.

  • 1 Weekly Project

    2-3 hours per week

    Complete hands-on assignments between sessions, building governance charters, compliance manuals, and insight delivery systems. Each week's project builds toward your final comprehensive research operations playbook.

  • 4 weeks

    June 25 - July 16

    Four weeks to build your healthcare research operations framework. Each week focuses on a key component: governance, compliance, insight delivery, and final integration with expert feedback.

Free resource

The Healthcare User Model Matrix (HUMM)

What is it?

The Healthcare User Model Matrix (HUMM) is a powerful tool that clarifies and aligns the core users and relationships in a healthcare system.


Why is it important? 

This framework shows the different roles people play in healthcare, what they need, and how best to serve them. 


What does it accomplish?

Mapping the behavioral DNA of your users keeps things aligned when developing and improving healthcare products and services.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Leading Healthcare Product Design Research