Over the past 15 years in the tech industry, I've:

Worn many hats – design director, educator, mentor, business coach
Designed over 20 apps that shipped to the App Store
Held leadership roles at PayPal, Modcloth, Detour, and Chairish
Consulted for agencies like IDEO, Industry Global, and Deloitte
Worked with over 100 clients, constantly refining my approach

In the fall of 2016, the universe conspired to push me off the edge and into the unknown world of freelancing. I needed a system, a roadmap, a way to navigate these uncharted waters.

So, I did what any designer would do – I applied human-centered design thinking to create my own freelance framework.

All my various experiences were influential in founding my own company, Huzzah Studio, where I now offer creative strategy and experience design expertise to a diverse client base. These days I’m lit up by not only building my own business but helping others navigate the exciting, sometimes scary, but ultimately rewarding world of freelancing with all things Freelance for Life.

When I’m not in my studio, I’m enjoying recreating Fabrique’s famous Swedish cardamom buns or dining at San Francisco's tastiest restaurants, or traveling the world (sometimes by motorcycle).