Data Science for Business People

10 Days

·

Cohort-based Course

Build the knowledge of asking key questions & challenging assumptions so you can lead successful data initiatives

Course overview

Succeed at using data science: good customers get great data science results

Arm yourself with the knowledge needed to ensure your data science projects get good returns on investment.


Nearly 90% of businesses plan to increase their investments in data, analytics and AI yet many will fail. Why fail? One of the most common issues business stakeholders often don’t know how to be good data science customers.  


This course prepares you to be a good customer for data science teams, helping you get the most value out of their expertise and hopefully avoid major pitfalls where money and time are wasted. This course will walk you through many of the key ideas you need to know in order to:

1) introduce data science at your company

2) improve the data science team’s effectiveness and efficiency

3) give you the basic background needed to communicate well with your technical teams.


By the end of this course you will be able to answer key questions including:

- what are some of the main hardware and software tools used to analyze data?

- who are the different players on the data science team?

- which models should be considered for specific projects?


Most importantly, you will also be armed with critical questions that you can use to further probe data analysts, statisticians, data scientists and other technical experts.


Topics covered include:


Session 1: Data Science Tools and Projects

- Tools of the Trade

- Data Science Project


Session 2: Data Science Foundations and Decision-Making

- Data Science Foundations

- Making Decisions with Data


Session 3: Unsupervised ML and Building Models 101

- Unsupervised Machine Learning

- Building Models 101


Session 4: Machine Learning and Ethics

- Machine Learning Practices and Examples

- Ethical Considerations


Every session will be a mix of lecture, practice and Q&A

Business leaders, managers and data scientists

01

Business people that are working with data science teams and want to increase the chances of success

02

Data scientists who want to improve the chances of success by understanding their customers better and how to communicate with them

03

MBA graduates planning to work with data scientists in the near term future and unsure how to begin

What you’ll get out of this course

Improve Communication

  • Learn critical questions to ensure project success
  • Challenge assumptions inherent in analytic approaches
  • Master basic data science terminology

Increase chances of success

  • Understand how to define a project scope
  • Learn tools used by data scientists
  • Define success for a data science project

Grow your data science knowledge

  • Making Good Decisions with Data
  • Customer Segmentation
  • Predictive Modeling
  • Advanced Data Science
  • Ethics

This course includes

4 interactive live sessions

Lifetime access to course materials

8 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

May 20—May 26

    May

    20

    Session 1: Data Science Tools and Projects

    Mon 5/2010:00 PM—11:00 PM (UTC)

    May

    22

    Session 2: Data Science Foundations and Decision-Making

    Wed 5/2210:00 PM—11:00 PM (UTC)

    Module 1: Data Science Tools and Projects

    2 items

    Module 2: Data Science Foundations and Decision-Making

    2 items

Week 2

May 27—May 29

    May

    28

    Session 3: Unsupervised ML and Building Models 101

    Tue 5/2810:00 PM—11:00 PM (UTC)

    Module 3: Unsupervised ML and Building Models 101

    2 items

    Module 4: Machine Learning and Ethics

    2 items

Post-course

    May

    30

    Session 4: Machine Learning and Ethics

    Thu 5/3010:00 PM—11:00 PM (UTC)

Testimonials

        As experienced, trusted data science advisors, and by providing valuable examples, Friedman and Swaminathan open a new data-driven world that spans every single industry vertical.”
Armen Kherlopian

Armen Kherlopian

Chief Data Scientist, Ph.D.
        cuts through data science buzzwords and empowers with the knowledge to cultivate thriving data cultures.
Jeff Chen

Jeff Chen

Former Chief Data Scientist of US Department of Commerce
        Friedman and Swaminathan have taken the complex topic of data science and made it accessible to everyone
Melvin (Skip) Olson

Melvin (Skip) Olson

Global head, Integrated Evidence Strategy and Innovation, Novartis Pharma AG

Meet your instructor

Howard Friedman

Howard Friedman

MMS, Ph.D. Chief Data Scientist, Adjunct Professor, Best Selling Author

Adjunct Professor at Columbia University. Data scientist with decades of experience leading analytics projects in the private and public sectors. His books, including Ultimate Price (2020), Measure of a Nation (2012) and Winning with Data Science (2024) have been translated into many languages and featured on national media.

Akshay Swaminathan

Akshay Swaminathan

Head of Data Science at Cerebral; MD, Ph.D. student

Data scientist who works on strengthening health systems. He has more than forty peer-reviewed publications, and his work has been featured in the New York Times and STAT. Previously at Flatiron Health, he currently leads the data science team at Cerebral and is a Knight-Hennessy scholar at Stanford University School of Medicine.

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Data Science for Business People

Course schedule

4 hours per week

  • Monday, May 20

    6 - 7 pm EST


  • Wednesday May 22

    6 - 7 pm EST


  • Tuesday, May 28

    6 - 7 pm EST


  • Thursday, May 30

    6 - 7 pm EST

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Data Science for Business People