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Build a Magnetic Personal Brand

4 Days

·

Cohort-based Course

Learn to attract people and opportunities by being unapologetically, authentically you.

Hosted by

Kasey Jones

Be Unapologetically, Authentically You

Course overview

Magnetic Personal Branding

By the end of this course, you will have the confidence, frameworks, and skills to create an inner circle of influencers, craft authority-building content, and show up publicly as the most empowered version of you.

Who is this course for

01

Entrepreneurs who want to give their business a competitive advantage.

02

Startup Founders eager to build a powerful inner-circle of industry influencers.

03

Business Professionals who want to accelerate their career growth.

Key outcomes

Why does a personal brand have power?

Understand the way a magnetic personal brand can drive business revenue, career growth, and unforeseen opportunities.

What does it mean to be magnetic?

Uncover your own brand of magnetism and tap into your unique qualities that attract people to you – at scale.

Which platform is right for me?

Decide how to find the right content medium for you and get the frameworks and resources that teach you how to master yours.

What do you want to be known for?

Learn how to define your personal brand and ensure you're sending a message that is authentic and powerful.

How do you build an inner-circle?

It's the relationships that matter. Create a practice that builds meaningful connections with the movers and shakers in your industry.

How can you sustain your success?

This work takes time. Learn to build smart, repeatable systems that make everything simpler and easier.

How do I connect my brand to my goals?

Have the right plan to ensure your personal brand efforts are delivering the results you need to be successful.

See what people are saying

        If you have an extreme passion for something you'd like to deliver to the world and you need help communicating it...this is the opportunity for you. If you're willing to do the work and get a little uncomfortable, it's going to be the best investment you make in yourself and your business.
Josh Sabraw

Josh Sabraw

Founder + Fitness Coach
        Working with Kasey came at the exact right time. It was exactly what we needed. I'm a better leader, a better businessman, and a better human being because of it.
Brian Burkhart

Brian Burkhart

CEO of SquarePlanet
        Kasey not only gave me the tactical strategies in an easy to digest way, but she really helped me find my voice and to see my strengths as empowerment and differentiators.
Julia Andrews

Julia Andrews

CEO of Connect2Close
        I HIGHLY recommend working with Kasey for anyone who has started their own company or brand, or who has been wanting to, but doesn't know where to start! Game changer!
Robert Bostick

Robert Bostick

Founder, HumorPoint
        After following Kasey for a while and being impressed by her ability to create consistent, engaging, and valuable content, I began working with her on building my own content. She’s given me simple, actionable advice on how to continue to grow my business through authentic content.
Seth Rosen

Seth Rosen

CEO, TopCoat Data
        Kasey is incredible! Without her, I would still hide behind my limiting beliefs and not share my podcast for diverse voices, my business, and my genius zone with the world. Without Kasey, there wouldn't be a #pineappletribe and that is a simple fact!
Reland Logan

Reland Logan

CEO, Gray Digital Marketing and #PinappleTribe
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Meet your instructor

Kasey Jones

Kasey Jones

Founder, A Better Jones + High Growth Founders

Kasey Jones is a growth consultant, advisor, and coach for early-stage startup founders and their teams, helping them accelerate revenue. She is also the host and author of High Growth Founders podcast and newsletter.


With 175k+ followers across platforms, she has trained 100s of entrepreneurs and business professionals to build powerful, authentic personal brands. She is also the social selling trainer for the communities of beauty and CPG brands such as Gwen Stefani's GXVE Beauty and oHHo CBDs.

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Course syllabus

01

What is a magnetic personal brand?

Learn what a personal brand is and what makes it magnetic, so you can unlock your personal magnetism to effortlessly attract people to you.


02

Master Your Mindset

Discover how to overcome the most common obstacle to building a magnetic personal brand: YOU. It all comes down to mindset, knowing your purpose, and finding the courage and commitment to do this work.

03

Create Your Personal Brand Theme

People talk about niches, but you might find that too limiting. Instead, I'll help you find your theme — tying together your values, voice, style, and the topics you want to cover.

04

Creating a Competition-Free Brand Strategy

Together we'll decide whom you're creating for, who else is serving that audience, and how to amplify what makes you different to stand out from the crowd.

05

Engage to Connect

This work is all about relationships, so before you create any content, I'll teach you to engage with others, get comfortable speaking to your audience and building your connections.

06

Create to Grow

I'll teach you simple but effective frameworks for creating authentic, value-packed content that builds your expertise and grows your audience.

07

Systems for Consistency

Finally, I'll help you craft the systems and organization that helps you show up regularly so your audience gets used to having you in their corner.

Course schedule

4-6 hours per week
  • Tuesdays & Thursdays

    4pm - 5:30pm PT

    We will have training on Tuesdays and Q&A on Thursdays, so you can get all your questions answered.


    All sessions will be recorded so you won't miss anything.

  • Four Weeks of Content

    3 hours each week

    Plus lots of time to ask questions and get additional feedback during the week.

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Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Build your inner circle — right here

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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