AI Visual Content Creation 101


(3 ratings)


3 Weeks


Cohort-based Course

Master the basics of AI visual content creation and build on them to create magic. Learn the art of visual storytelling in 14 days.

Course overview

No limits, just endless AI art creation possibilities.

Are you ready to join a passionate community dedicated to exploring, sharing, and encouraging you to visualize and give life to your imagination?

We'll start with the basics of prompt building, art styles, and techniques for effective results.

You'll go beyond Midjourney and Stable Diffusion and learn to use powerful keywords, parameters, and techniques to create consistent characters and scenes on any AI image generator or platform.

Master animation with Gen-2, Pika, Kaiber, and more. Then put it all together to create a full video with sound.

Discover new ways to use GPT tools to enhance your creativity with descriptive terms in prompts for specific effects, color palettes, and suggestions to boost your imagination.

I'll provide you with the tools and understanding to produce breathtaking AI visuals easily. You'll see various ways to repurpose content with animation, cards, posters, and digital products.

Learn efficient workflows and different AI tool stacks for visual storytelling as you create your own projects you'll display during and after the course.

By the end of the course, you'll have a strong foundation to create stunning, unique AI visuals that suit your individual style.

Who is this course for?


You're tired of the same old visuals, and you're ready to create something uniquely yours with AI


Content creators ready to turn heads with mind-blowing AI-generated visuals that instantly stop the scroll


People who want to stand out in their niche and organizations with creative visual storytelling abilities

What you’ll get out of this course

Unlock the Power of Image Prompts:

What do you need in every text prompt?

There isn't a "perfect prompt," but you can use powerful words and phrases to influence your image results to achieve pro-level effects. You'll leave this course with swipe files filled with strong tokens for any prompts.

Demystify the AI Tool Universe:

Feeling lost in the avalanche of AI tools out there?

No worries! We'll explore together, helping you find the right tools that fit your needs and skill level. You'll leave this course feeling confident and ready to create with any AI image generator, even if you're new to this.

Create Consistent Characters and Scenes

We'll cover various methods to ensure you get the results you want to achieve.

You'll learn ways to maintain consistent characters and scenes with different techniques and tools. Control movement, style, and appearance of animated content.

Optimize AI Content for Social Media:

Learn how to use AI-generated content in your social media visuals effectively.

I'll teach you how to adapt your visuals for different platforms, products, or personal use to ensure your content stands out and tells a story. Blogs, posts, presentations, and videos included.

PLUS Bonus Content

You don't have to learn it all in 2 weeks!

This is yours to keep:

  • Visual AI toolkit
  • Video tutorials & guides
  • Cheatsheets with 150+ prompts, plus styles, techniques, terms & useful settings
  • Supportive community cheering for you to realize your creative potential


(3 ratings)

What people are saying

        Heather has an amazing gift of communication. She is continually engaging, and thoughtful in her approach for any skill level, novice to expert. She has the ability to peel back the intimidating layers of AI and gives students freedom to explore and express their creativity with abundant resource materials. I will be a returning customer!
George Burnett

George Burnett

Designer Lead, USAA
        Heather Cooper is an incredibly knowledgeable and generous teacher. I was an absolute beginner with A.I. visual design, and I made progress in leaps and bounds. We also had a wonderful time within our cohort, and Heather created a meaningful and collaborative atmosphere. I highly recommend AI Visual Content Creation.
Tom Kealey

Tom Kealey

Lecturer, Creative Writing at Stanford University
        Heather's one of the most patient & supportive people I know in the AI community on Twitter. She's enthusiastic, calm, & always finds time to support others in their learning process & shares all the best techniques step-by-step. She’s passionate about AI technology, its safety & using it for good. Anyone will be lucky to have her as a teacher.
Kris Kashtanova

Kris Kashtanova

AI Educator
        If it weren't for Heather, I would still be figuring out how to create AI images in the first place. She has always been the person I followed to stay ahead of the curve when it comes to generating AI Art. The value she shares has inspired many images that I have used to empower my content.


Founder - ODT Method | Personal Fitness Trainer
        I don't know of any better expert for image prompts than Heather. She can work magic! She was able to reverse-engineer the images I sent her and create Midjourney prompts that replicated the results. It's fantastic!
Csaba Kissi

Csaba Kissi

Founder - AI Gems
        I have watched Heather explode onto the AI scene from its inception. Heather has tested and utilised every tool that has been released to date. There is no better person to learn from if you are wanting to learn about AI. Master the fundamentals in this cohort and begin your journey to becoming an AI expert in this ever growing field.
Thomas Haynes

Thomas Haynes

The Game of Life | Coach, Consultant, Digital Nomad
        Heather has a natural talent for teaching that, together with her advanced visual AI skills, makes her the perfect combination to delve into this new paradigm shift of AI.
Javi Lopez

Javi Lopez

AI Educator
        I have seen Heather’s ascendancy through the AI community firsthand — she’s bringing a fresh take to creation, and has built out a curriculum designed for folks who want to avoid the legacy creation tools and yet achieve high-quality results.
Bilawal Sidhu

Bilawal Sidhu

AI Creator, Ex-Google PM (AR/VR, 3D Maps) & Maven AI Instructor

Meet your instructor

Heather Cooper

Heather Cooper

Solopreneur AI Educator & Creator

Heather leverages skills honed over her 20+ years as a pharmacist to find practical and efficient solutions for everyday people to achieve scroll-stopping results.

A healthcare professional turned AI educator - Heather has a passion for pushing boundaries in AI visual content creation.

She's the solopreneur behind the successful newsletter, Visually AI, which was featured in Wired as one of the best resources for Generative AI and has over 5k subscribers. Heather is self-taught and has created over 20,000 AI-generated images.

She's also an early adopter of cutting-edge AI tools, including Leonardo AI, Kaiber, Easy-Peasy AI, Prompt Hunt, and Tracksy, and she enjoys exploring new ways to create stunning content with effective, time-saving tools.

Her uniquely diverse background in multiple industries and analytical and laser-like focus enables her to simplify complex subjects for any audience.

With a large following on Medium and Twitter, Heather is passionate about helping others embrace their limitless creative potential.

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Course Syllabus


Foundations of Visual Content

By the end of this module, you will be able to create effective prompts for the specific style and image you prefer.


Using Style Guides, Generators, & GPT Tools for Promptcrafting

By the end of this module, you will know how to utilize reference sources for ideas and examples of styles. You will feel confident leveraging GPT tools to fine-tune and expand your results.


AI-Generated Animation & Special Effects

By the end of this module, you will feel comfortable using multiple generative AI tools to create a project with animation, sound, and text.


Character & Image Consistency

By the end of this module, you will understand how to use different methods to create characters you can reproduce.


Student Project Presentations

By the end of this course, you will use the tools and techniques learned throughout the course to present your final animated project.

Course Schedule

3 weeks: About 11 hours total.
  • Saturday - Module 1

    12 pm - 2 pm EST

    Building effective prompts with examples of advanced techniques and tools to assist your promptcrafting.

  • Saturday - Module 3

    12 pm - 2 pm EST

    Explore generative AI tools for making text-to-video, image-to-video, and text-to-3D effects.

  • Saturday - Module 5

    12 pm - 2 pm EST

    Present the final projects and discuss your process, lessons learned, and experience.

  • Tuesdays - Modules 2 & 4

    6 pm - 7:30 pm EST

    Live demonstrations of how to use resources and tools.

    Find inspiration and identify the best art styles, keywords, parameters, and techniques for popular types of images.

  • Thursdays - Optional Live Q & A

    12 - 1 pm EST & 7 - 8 pm EST

    Questions about technique or tools?

    I will help you troubleshoot issues, develop your ideas, and overcome obstacles to achieve your success.

Free resource

The AI Visual Creator's Toolkit

I built this database for visual creators who want to leverage AI tools to take creative projects to the next level.

This comprehensive AI toolkit includes the following:

  • AI image generation tools
  • AI editing tools
  • Styling resources
  • Prompt generation tools
  • AI animation & video tools
  • AI gaming asset tools & platforms

Save yourself time hunting for the tools you need when you need them!

I use many of these tools frequently, and I hope it serves you as well.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Do I need to have experience with Midjourney or other specific tools?
What tools will be using?
Do I have to use a desktop, or can I use my phone?

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Achieve the Impossible

Achieve the Impossible

Prompt Building Blocks

Build effective prompts with powerful tokens to achieve spectacular results.

Unlock Pro-Level Tools

Master tools, such as Zoom Out, Inpainting, image prompts, blending, and Outpainting, for professional results.

Expand the Canvas

Go beyond results on the canvas to imagine new possibilities.

Learn to use AI tools for mind-blowing effects

Video created with Midjourney, Runway ML Gen-2, and CapCut

Expand your canvas to new heights

Image reimagined using Midjourney's Zoom Out and Pan features.
Image reimagined using Midjourney's Zoom Out and Pan features.

Combine AI tools to fit your style & content

Animation using Midjourney, RunwayML Gen-2, and Capcut

Repurpose content for different platforms

Midjourney images animated with RunwayML Gen-2.

Transform your images

Midjourney's Zoom Out Feature

Create masterpieces

Expressive fauvism city landscape generated in Midjourney
Expressive fauvism city landscape generated in Midjourney