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Power Up Your Personal Brand
3 Weeks
·Cohort-based Course
Unlock the secrets of executives and celebrities to level up your personal brand, develop a powerful presence, and amplify your influence.
Power Up Your Personal Brand
3 Weeks
·Cohort-based Course
Unlock the secrets of executives and celebrities to level up your personal brand, develop a powerful presence, and amplify your influence.
Course overview
What do people say about you when you're not in the room?
Who are you, and what do you stand for?
Do you reflect the brand of your work?
The notion of branding has become critical to career success, and yet many struggle to articulate who they are and their unique value.
In this three-part coaching series, you will discover:
1. Your brand and what it says about you
2. The brand of your business and how to express it through your work
3. How to align your personal and business brands for maximum success
We'll explore:
-Unconscious communication and what it says about you
-How to define your brand through physical and body language
-How to clearly articulate who you are and what you do
-How to understand the tenets of your job's branding and what they mean to the integrity of your business
We will evaluate how well you represent who you say you are and who you are in your business.
SESSION 1: What is Your Brand?
You'll learn:
-How to define your values and what you stand for
-How to own the narrative of what's said about you when you're not in the room
-How to make your brand relevant to the moment
SESSION 2: What is the Brand of Your Business?
You'll learn:
-How to align yourself with the brand of your company
-How to represent yourself in different settings
-How to embed your brand into micro-moments and interactions
-How to handle yourself in challenging scenarios
-How to talk about your brand ID
SESSION 3: Your Brand in ACTION
You'll learn:
-How to align your brand with the brand of your business
-How to avoid behaviors that give away your power
-How to build the right relationships
Who is this course for
01
VPs & Directors: Distinguish yourself with a style and brand that clearly conveys your value and vision.
02
Ambitious Senior Managers & ICs: Build a powerful presence to stand out & get ahead.
03
Entrepreneurs & Technical Experts: Transform into storytellers who articulate a clear vision with confidence.
What you’ll get out of this course
How to define your leadership style and unique value
How to communicate powerfully with more authority, intention, and influence
How to align your brand to organizational goals
How to articulate your brand to engage your purpose and invite new opportunities
This course includes
Interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Power Up Your Personal Brand
Course syllabus
Week 1
Week 2
Week 3
Daymond John, Star of ABC’s Shark Tank & Founder of FUBU, Testimonial
"You gave me so many jewels, so many gems." Alicia Keys, multi-platinum, 15X Grammy Award Winner
Phylicia Fant, Amazon Music Executive, Testimonial
Elaine Welteroth — Project Runway Judge, NYT Best-Selling Author, Former Co-Host of The Talk & Teen Vogue Editor-in-Chief
From Harriette's Lightning Lesson with Carla Harris: How to Position Yourself for Promotion
How Leaders Respond to Negative Feedback
What is Executive Presence?
How to Prove You Deserve to Be in the Room
What people are saying
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Senior Analytics Manager
Senior Director of Product Management
Director
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Vice President
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Director
Engineering Manager
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Senior Manager
Meet your instructor
Harriette Cole
Leadership Coach & Media Trainer to Fortune 100 Executives & Grammy Winning Artists | Former EIC at Ebony Magazine, Essence Fashion Director
Harriette Cole’s mission is to help people identify, stand in, and articulate their greatness. She brings over 30 years of expertise as an executive coach to leaders at organizations like Spotify, Credit Suisse, Lockheed Martin, and BET. She has been instrumental in shaping the public personas of artists signed with Columbia Records, Motown, and Warner Records, including names like Alicia Keys, Mary J. Blige, Erykah Badu, Queen Latifah, and The Chicks.
Her media training expertise is recognized nationwide, showcased through her long-standing contributions on the Today Show, where she delves into etiquette and social dynamics.
Harriette served as editor-in-chief and creative director of Ebony Magazine, fashion director of Essence Magazine, and editorial director of Uptown Magazine.
As the first nationally syndicated black female advice columnist with her "Sense & Sensitivity" column, she's offered transformative counsel for over two decades, helping people nationwide navigate personal and professional challenges with grace and confidence.
Course schedule
3 weeks, 2 hours per week
Mondays
7:00pm - 9:00pm EST
Sept 23: What is Your Brand?
-How to define your values and what you stand for
-How to own the narrative (of what's said when you're not in the room)
-How to make your brand relevant to the moment
Sept 30: What is the Brand of Your Business?
-How to align yourself with the brand of your company
-How to represent yourself in different settings
-How to embed your brand into micro-moments and interactions
-How to handle yourself in challenging scenarios
-How to talk about your brand ID
Oct 7: Your Brand in ACTION
-How to align your brand with the brand of your business
-How to avoid behaviors that give away your power
-How to build the right relationships
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you