Monetize Your Book

6 Weeks


Cohort-based Course

Discover multiple income streams around your existing or upcoming book ranging from additional services up to an online course.

Course overview

Turn your book into an income generator beyond collecting royalties

Learn how your book project becomes the center piece of your writing business by unlocking multiple income streams.

Get the exact strategies and tools I used from 24 published books which unlocked a range of profitable opportunities.

They would still be invisible without using the book as a door opener. I even secured my dream job from my writing journey!

These opportunities include launch events, speaking gigs, raving reviews, coaching and consulting, guest podcasts up to online courses as a well-known expert in your field.

Let me inspire you with step by step action items to reach a much larger audience towards gaining financial independence.

This course is for you if...


You are a published author with one or more books to your name and wonder how to monetize your writing with further activities.


You are an upcoming book writer in the process of writing and publishing your book but feeling lost about bringing all activities together.


You are a content creator with a book idea keen to understand the big picture of earning possibilities to get the required boost to succeed.

Key outcomes of this course

Design the income roadmap for your book project

So many authors write their book from intrinsic motivation and only think about earning just before publication. I created a reverse-engineering approach creating income activities first including a launch event with visibility and even a pre-launch.

Discover the elements of your content promotion strategy

Without getting eyes to your content, a book won't see much success which reduces chances for further business success from having it available. Therefore we cover a well-planned content promotion strategy to cover the important aspects before and after the book is released.

Build a portfolio of profitable activities

Authors rarely only earn book royalties. The credibility from having a book published and available adds more business idea. Instead of exploring them accidentally we strategically build a whole portfolio around the book with a roadmap in mind to keep attention and focus.

Setup your launch journey towards a repeatable business

A festive book launch is not just a great moment celebrating the success of a project hitting a milestone - it is also the birthplace for more ideas to monetize afterwards. Therefore we reverse engineer the whole process with the launch in mind.

This course includes

12 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Feb 1—Feb 4

    Week dates are set to instructor's time zone


    • Jan


      Main Session 1

      Wed, Jan 31, 8:00 PM - 9:30 PM UTC


    • Funnel to Financials - Treat Your Book as a Business

  • Week 2

    Feb 5—Feb 11

    Week dates are set to instructor's time zone


    • Feb


      Support Time 1

      Mon, Feb 5, 8:00 PM - 9:00 PM UTC


    • Launch to Leverage - Start With the End in Mind

  • Week 3

    Feb 12—Feb 18

    Week dates are set to instructor's time zone


    • Feb


      Main Session 2

      Wed, Feb 14, 8:00 PM - 9:30 PM UTC


    • Information to Implementation - Setup Services Around Your Book

  • Week 4

    Feb 19—Feb 25

    Week dates are set to instructor's time zone


    • Feb


      Support Time 2

      Mon, Feb 19, 8:00 PM - 9:00 PM UTC

    • Feb


      Main Session 3

      Wed, Feb 21, 8:00 PM - 9:30 PM UTC


    • Crowd to Circle - Create a Tribe of Raving Fans

  • Week 5

    Feb 26—Mar 3

    Week dates are set to instructor's time zone


    • Feb


      Support Time 3

      Mon, Feb 26, 8:00 PM - 9:00 PM UTC

    • Feb


      Main Session 4

      Thu, Feb 29, 8:00 PM - 9:30 PM UTC


    • Cause to Course - Turn Your Book Into an Online Course

  • Week 6

    Mar 4—Mar 7

    Week dates are set to instructor's time zone


    • Mar


      Support Time 4

      Mon, Mar 4, 8:00 PM - 9:00 PM UTC

    • Mar


      Main Session 5

      Wed, Mar 6, 8:00 PM - 9:30 PM UTC

  • Post-Course


    • Mar


      Support Time 5

      Mon, Mar 11, 8:00 PM - 9:00 PM UTC

    • Mar


      Main Session 6

      Wed, Mar 13, 8:00 PM - 9:30 PM UTC

    • Mar


      Support Time 6

      Mon, Mar 18, 8:00 PM - 9:00 PM UTC


    • Traffic to Transaction - Getting Eyes to Your Book and Services

  • Bonus


    • New Module

What people are saying

        How pleasantly surprised I was to see that you also can add great value to those of us that are further down the creation process.
George Mavros

George Mavros

Business Coach and Adviser
        Three hours of absolute value! Awesome experience, I am still trying to sort out how to implement this one in my busy schedule.
Jolanta Debek-Kozyra

Jolanta Debek-Kozyra

Architect Success Coach

Meet your instructor

Gunnar Habitz

Gunnar Habitz

Content Creator & Bestselling Author

I published my first book in 1999, a travel guide about my second home town Prague in Czech Republic. From there I published by average one book per year, most of them in the travel industry or business books (and one fairy tale).

Little did I know that those books started my 6-figure writing career which includes blogging, speaking, multiple guest podcast episodes and online courses.

Working in the software industry as my main profession, I am writing daily about various topics and created a weekly series on LinkedIn running already for 250+ weeks.

Thanks to my blog and course the legendary social media management vendor Hootsuite found and hired me. Later I enhanced their Social Selling course as well.

In 2023 I released my business book "Connect & Act - Systematic Social Selling" with more to come. In Sydney I teach topics such as social media for authors, book writing, and online course creation.

Every second week I review business books with comprehensive interviews of fellow authors from Australia, America or Europe with the intent to help upcoming authors to find their voice.

My course "Monetize Your Book" brings the experience of my 24 books, 450+ articles in print media, and years of social media blogging into a dedicated program to help fellow writers to earn in a holistic view - and start to make a living from writing.

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Course schedule

4-6 hours per week
  • Live Session on Wednesdays

    12pm - 1:30pm PST / 3pm - 4:30pm EST

    These live sessions with the whole group are running every Thursday for 6 weeks. Participants in other timezones join at 9-10.30pm CET in Europe and next day 7-8.30am AEDT in Sydney/Melbourne.

  • Weekly homework

    1-2 hours per week

    Worksheets and projects are designed to review your own activities and come up with ideas to take the learning into action. We will review the outcome to build on the foundation with accountability in the group.

  • Office Hours on Mondays

    12pm - 1pm PST / 3pm - 4pm EST

    If you got stuck over the weekend and would like to ask questions, I dedicate this time slot per week (and for the two weeks after the program) to ask any question or share some of your work to discuss your progress.

Free resource

7-day Email Course About Earning From Books

In this free email course I will show you that having your own business book out there in the market shouldn't stop with collecting royalties from your publisher.

We will cover various angles from traffic sources up to creating small online courses - all centred around the book as a hook for more.

This works for those who already published a book and others who are still writing theirs.

Get this free email course

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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Be the first to know about upcoming cohorts

Monetize Your Book


Bulk purchases

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