SaaS Growth Marketing
Frameworks and insights from scaling 0 to $100 million and beyond
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Course overview
Learn the 20X SaaS growth playbook 🚀
Learn everything from building a marketing plan to writing high-converting emails 🙌️
Why should you join? 🤔
01
B2B marketers
- Learn everything from planning to execution
- Be a high-performance marketer
- Get better jobs - let’s be honest :)
02
SaaS Founders
- Learn how to do revenue planning
- Build a predictable, scalable growth engine
- Build a high-performing marketing team
Meet your mentor 🤝
Ashwin Krishna
Ashwin Krishna
I am Ashwin Krishna, a SaaS Marketer by choice. I have scaled global SaaS companies from 0 to $100 Million and beyond. I led marketing for Tact.ai (backed by Salesforce, Microsoft, & Amazon), Capillary Technologies (raised >$100 million - Sequoia), and Juniper (NYSE: JNPR).
I am passionate about transforming marketers into world-class marketers and helping founders scale revenue. I have an MBA from the Indian School of Business (ISB) and BE from NIE, Mysore. Yeah, a clueless engineer turned passionate marketer :)
Course syllabus
8 live sessions • 29 lessons
Week 1
Nailing the ICP, Persona, and TAM
Develop messaging with the JTBD framework
20X Growth Pillars
Growth models - PLG / Sales-led
Country Prioritization Strategy
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Concept Video - Ideal Customer Profile (ICP)
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Concept Video: Target Addressable Market (TAM)
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JTBD - Jobs To Be Done Concept Document
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JTBD - Jobs To Be Done Example
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Week 1 - Ask Me Anything Session Recording
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Week 1 - Live Class Deck
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Week 1 - Live Class Recording
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Week 1 workbook
Week 1 - Messaging development and growth models
Week 2
The growth-focused content marketing framework
Growth hacking Social and PR
Website tear down
Unlocking Search Marketing (SEO and SEM)
AI-led content marketing
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Decoding SEO Strategy of Canva
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Decoding Gong's Linkedin Strategy
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Concept Video: Customer Success Stories
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Concept Video: SaaS Website Strategy
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Week 2 - Ask Me Anything Recording
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Week 2 - Deck
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Week 2 - Search Engine Marketing Live Class
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Week 2 - Workbook
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Week 2 Live Class - Recording
Sep
27
Ask Me Anything: SaaS Growth Marketing
Sep
30
Week 1 - Messaging development and growth models
Week 2: Branding and Inbound strategy
Week 3
1:many and 1:1 ABM framework
Growth hacking email and LinkedIn
LinkedIn paid marketing and display
Event marketing deep dive
Lead nurturing and pipeline Management
How to use Gen AI in ABM?
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Week 3: Concept Video: Setting up email infrastructure
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Week 3 - Concept Video: Event Marketing
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Week 3 - Slides
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Week 3: Live Class Recording
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Database Vendors
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Week 3 - Workbook
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Week 3: Ask Me Anything Recording
Oct
4
Ask Me Anything: SaaS Growth Marketing
Oct
7
Week 2: Branding and Inbound strategy
Week 3: Account Based Marketing and Outbound Strategy
Week 4
How to build a revenue plan
An actionable marketing plan to hit the target
Marketing team structure, OKRs, and metrics
Growth culture. Sales & marketing interlock
Choosing the right growth tech stack, agency partners
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Week 4: Live Class Recording
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Week 4: Marketing Planning, team and culture Deck
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Week 4: Marketing Plan - Deck Template
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Week 4: Marketing Plan Excel
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Week 4 Ask Me Anything Recording
Oct
11
Ask Me Anything: SaaS Growth Marketing
Oct
14
Week 3: Account Based Marketing and Outbound Strategy
Week 4: Marketing planning, team, and culture
Week 5
Oct
18
Ask Me Anything: SaaS Growth Marketing
Oct
21
Week 4: Marketing planning, team, and culture
Project completion (Optional)
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Week 6
Project presentation and Graduation party!
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Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you