SaaS Growth Marketing

3.8

(6 ratings)

·

15 Weeks

·

Cohort-based Course

Frameworks and insights from scaling 0 to $100 million and beyond

Course overview

Learn the 20X SaaS growth playbook 🚀

Learn everything from building a marketing plan to writing high-converting emails 🙌️

Why should you join? 🤔

01

B2B marketers

- Learn everything from planning to execution

- Be a high-performance marketer

- Get better jobs - let’s be honest :)

02

SaaS Founders

- Learn how to do revenue planning

- Build a predictable, scalable growth engine

- Build a high-performing marketing team


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Meet your mentor 🤝

Ashwin Krishna

Ashwin Krishna

I am Ashwin Krishna, a SaaS Marketer by choice. I have scaled global SaaS companies from 0 to $100 Million and beyond. I led marketing for Tact.ai (backed by Salesforce, Microsoft, & Amazon), Capillary Technologies (raised >$100 million - Sequoia), and Juniper (NYSE: JNPR).


I am passionate about transforming marketers into world-class marketers and helping founders scale revenue. I have an MBA from the Indian School of Business (ISB) and BE from NIE, Mysore. Yeah, a clueless engineer turned passionate marketer :)


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Here is what you will learn (and DO)💡

01

Week 1: Messaging and growth models

  • Nailing the ICP, Persona and TAM 
  • JTBD-based value proposition 
  • 20X Growth Pillars

02

Week 2: Branding and Inbound strategy

  • Channel Prioritization framework 
  • Content marketing framework 
  • Unlocking Search Marketing

03

Week 3: Account Based Marketing

  • 1:1 ABM framework 
  • Growth hacking email and linkedin 
  • Linkedin paid marketing and display

04

Week 4: Growth planning, team, and culture

  • Revenue and marketing plan 
  • Team structure, OKRs, culture 
  • Growth tech stack

05

Week 5-7: The Project: Not just a plan

  • Build a marketing plan 
  • Design campaigns, get feedback

06

Week 8: Graduation

  • Project Presentation 
  • Graduation party
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Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

What If I miss any live class?
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