Frameworks and insights from scaling 0 to $100 million and beyond

 

Ashwin Krishna

SaaS Growth Marketing

Cohort 1

Cohort 2

Cohort 3

You can ask questions about the concepts for the current week / any problem statement you are working on in the current company

Ask Me Anything: SaaS Growth Marketing 

Nailing the ICP, Persona, and TAM
Develop messaging with the JTBD framework
20X Growth Pillars
Growth models - PLG / Sales-led
Country Prioritization Strategy

Week 1 - Messaging development and growth models

The growth-focused content marketing framework
Growth hacking Social and PR
Website tear down
Unlocking Search Marketing (SEO and SEM)
AI-led content marketing

Week 2: Branding and Inbound strategy

1:many and 1:1 ABM framework 
Growth hacking email and LinkedIn 
LinkedIn paid marketing and display
Event marketing deep dive
Lead nurturing and pipeline Management
How to use Gen AI in ABM?

Week 3: Account Based Marketing and Outbound Strategy

How to build a revenue plan
An actionable marketing plan to hit the target
Marketing team structure, OKRs, and metrics
Growth culture. Sales & marketing interlock
Choosing the right growth tech stack, agency partners

Week 4: Marketing planning, team, and culture

Hello and Welcome to the SaaS Growth Marketing Course

Hello and Welcome to the SaaS Growth Marketing Course

Getting Started

Understand the course format, get to know your cohort mates

Understand the course format, get to know your cohort mates

Kick off call

<ul class="list-disc ml-8"><li>Nailing the ICP, Persona, and TAM</li><li>Develop messaging with the JTBD framework</li><li>20X Growth Pillars</li><li>Growth models - PLG / Sales-led</li><li>Country Prioritization Strategy</li></ul>

Nailing the ICP, Persona, and TAM

Develop messaging with the JTBD framework

20X Growth Pillars

Growth models - PLG / Sales-led

Country Prioritization Strategy

<ul class="list-disc ml-8"><li>The growth-focused content marketing framework</li><li>Growth hacking Social and PR</li><li>Website tear down</li><li>Unlocking Search Marketing (SEO and SEM)</li><li>AI-led content marketing</li></ul>

The growth-focused content marketing framework

Growth hacking Social and PR

Website tear down

Unlocking Search Marketing (SEO and SEM)

AI-led content marketing

<ul class="list-disc ml-8"><li>1:many and 1:1 ABM framework&nbsp;</li><li>Growth hacking email and LinkedIn&nbsp;</li><li>LinkedIn paid marketing and display</li><li>Event marketing deep dive</li><li>Lead nurturing and pipeline Management</li><li>How to use Gen AI in ABM?</li></ul>

1:many and 1:1 ABM framework 

Growth hacking email and LinkedIn 

LinkedIn paid marketing and display

Event marketing deep dive

Lead nurturing and pipeline Management

How to use Gen AI in ABM?

<ul class="list-disc ml-8"><li>How to build a revenue plan</li><li>An actionable marketing plan to hit the target</li><li>Marketing team structure, OKRs, and metrics</li><li>Growth culture. Sales &amp; marketing interlock</li><li>Choosing the right growth tech stack, agency partners</li></ul>

How to build a revenue plan

An actionable marketing plan to hit the target

Marketing team structure, OKRs, and metrics

Growth culture. Sales & marketing interlock

Choosing the right growth tech stack, agency partners

Project completion (Optional)

Project presentation and Graduation party!

Learn everything from building a marketing plan to writing high-converting emails&nbsp;<a href="https://emojifinder.com/yeah" rel="noopener noreferrer" target="_blank">🙌️</a>

Learn the 20X SaaS growth playbook 🚀

B2B marketers- Learn everything from planning to execution- Be a high-performance marketer- Get better jobs - let’s be honest :)

SaaS Founders- Learn how to do revenue planning- Build a predictable, scalable growth engine- Build a high-performing marketing team

Why should you join? 🤔

What you’ll get out of this course

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Describe a key outcome or topic covered in your course

Meet your mentor 🤝

<ul><li>Nailing the ICP, Persona and TAM&nbsp;</li><li>JTBD-based value proposition&nbsp;</li><li>20X Growth Pillars</li></ul>

Week 1: Messaging and growth models

<ul><li>Channel Prioritization framework&nbsp;</li><li>Content marketing framework&nbsp;</li><li>Unlocking Search Marketing</li></ul>

<ul><li>1:1 ABM framework&nbsp;</li><li>Growth hacking email and linkedin&nbsp;</li><li>Linkedin paid marketing and display</li></ul>

Week 3: Account Based Marketing

<ul><li>Revenue and marketing plan&nbsp;</li><li>Team structure, OKRs, culture&nbsp;</li><li>Growth tech stack</li></ul>

Week 4: Growth planning, team, and culture

<ul><li>Build a marketing plan&nbsp;</li><li>Design campaigns, get feedback</li></ul>

Week 5-7: The Project: Not just a plan

<ul><li>Project Presentation&nbsp;</li><li>Graduation party</li></ul>

Week 8: Graduation

Here is what you will learn (and DO)💡

This course focuses on live workshops and hands-on projects

Active, not passive

You’ll be learning in public through breakout rooms and an engaged community

SaaS Growth Marketing

SaaS Growth Marketing

Learn the 20X SaaS growth playbook 🚀

Why should you join? 🤔