Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization.

👉 What is good for USER is good for BUSINESS.

The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies.

📌 Growth teams face many challenges like:

— Getting caught in a trap of local optimization and constant A/B testing with no impact?

— How do we uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?

— What behavioral principles can help create the most user-friendly and ethical solutions?

— Finally, how do we receive a buy-in to implement meaningful product changes and drive Product-led Growth?

I've been facing these challenges myself and collecting knowledge for years to address them.

📌 What prepared me to share this knowledge with you:

1. For 6+ years at Miro, I covered all parts of the Growth funnel holistically (Activation, Engagement, Monetisation, Community-led Growth).

2. As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).

3. As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and

4. As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors.

📌 What to expect on this course:

✦ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades

✦ Apply Behavioural science methods and uncover new opportunities through a user-centric approach

✦ Turn your ideas into roadmap by applying 5-step Growth Flow review and prioritisation framework

🎯 As a result — you will create a diverse roadmap that will translate your ideas into Quick Wins, Meaningful shifts, and Big bets that you can present and get a buy-in.

📕 Resources that you'll get as a part of the course:

— 30+ product flows for Onboarding, Adoption, and Upgrade experience from Notion, Canva, Dropbox, and more

— User Research Pack for Growth initiatives (Survey templates, Interview guides, and more)

— Live time with Kate Syuma on sessions to receive feedback

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❗️ This course is NOT about abstract growth strategies. It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project.

— Products that use only Sales-led model (course is about Product-led Growth) 

— Too early-stage products in the development phase (course is about your flows to analyse and improve).  

— If you want t learn deep Data analytics (course is more about Qualitative user-centric approach)