Launch Your Startup Growth Marketing Strategy

4.3 (4)

·

6 Weeks

·

Cohort-based Course

Turn your chaotic marketing activities into a structured growth marketing process. Build a growth strategy then execute growth experiments.

Previously scaled Weavr, Addland, Makers

Weavr.io
Makers
Eat Sleep Cycle
Oddbox
Addland

Course overview

Create a go-to-market strategy, build your AI tech stack, then run experiments

In 6 weeks you will learn from years of experience condensed into actionable content, 1:1 advisor sessions and resources we have built (such as our AI-powered growth experimentation tool).

Who is this course for

01

Startup founders - looking to take their new product to market.

02

Growth leads - looking to upskill their team in growth marketing and set a structured process.

03

Growth marketers - looking to learn a new process and use our AI-powered experiment tool.

By the end of the programme...

Define a clear growth marketing strategy

Through our weekly content sessions

Establish a cohesive growth mindset across your team

Through our advisory and coaching sessions


Operate a tried and tested growth experimentation process

Through weekly growth sprints within our AI tool



This course includes

6 interactive live sessions

Lifetime access to course materials

35 in-depth lessons

Direct access to instructor

17 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 14—Jan 19

    Jan

    14

    Session 1 - Create your go-to-market plan

    Tue 1/141:00 PM—2:00 PM (UTC)

    Week 1 - Build your Go-To-Market Plan

    8 items

    Case study - AirBnB

    4 items

Week 2

Jan 20—Jan 26

    Jan

    21

    Session 2 - Define your channel strategy

    Tue 1/211:00 PM—2:00 PM (UTC)

    Pre-read (week 2)

    1 item

    Week 2 - Define your Channel Strategy

    7 items

Week 3

Jan 27—Feb 2

    Jan

    28

    Session 3 - Lock in your growth process

    Tue 1/281:00 PM—2:00 PM (UTC)

    Pre-read (week 3)

    2 items

    Week 3 - Lock in your growth process

    5 items

Week 4

Feb 3—Feb 9

    Feb

    4

    Session 4 - Construct your funnel

    Tue 2/41:00 PM—2:00 PM (UTC)

    Pre-read (week 4)

    3 items

    Week 4 - Construct your funnel

    6 items

Week 5

Feb 10—Feb 16

    Feb

    11

    Session 5 - Review your AI marketing stack

    Tue 2/111:00 PM—2:00 PM (UTC)

    Pre-read (week 5)

    1 item

    Week 5 - Learn about the latest AI marketing tools

    6 items

Week 6

Feb 17—Feb 21

    Feb

    18

    Session 6 - Growth experiment ideation

    Tue 2/181:00 PM—2:00 PM (UTC)

    Pre-read (Week 6)

    4 items

    Week 6 - Growth experimentation process

    5 items

4.3 (4 ratings)

What students are saying

Meet your instructors

Tom Dewhurst

Tom Dewhurst

Founding Partner

I like to consider myself an entrepreneur....whatever that means!


Maybe it's because I've never been employed, maybe it's because I've got a note on my phone with hundreds of wacky ideas (some good ones), or maybe it's because I love talking about startups with whoever will listen.


If you're up for listening to me, I'll happily bombard you with my thoughts and ideas about how to build, grow and scale tech startups. I've been in the trenches myself, building Ordoo from 2015-2019, raising money, building teams and acquiring customers. We built an innovative mobile ordering app (yes app), before QR codes were a thing and definitely before bar and restaurant owners had heard of them. You can ask me how it ended over a coffee or whisky, depending on what version you want.


But hey, that's what entrepreneurs do, get back on the horse. So my trusted business partner and I started Growth Division, a growth marketing consultancy focused on helping high-growth companies bring innovative ideas to the market. We packaged up our tried and tested methods (shout out to the Bullseye framework), our experimental mindset and our network of freelance growth marketing experts. Et voila. We have a profitable, 7-figure business bootstrapped from the ground up. To date, we've supported over 100 startups across numerous industries. I love keeping up with the latest technology, surfing the waves of Web3 and AI. It’s thrilling, though I occasionally daydream about swapping these digital waves for actual ones.


I am very grateful for where I am now. I get to experiment with new ideas, work with an amazing team and network amongst incredible founders. It would be a pleasure to connect and to hear more about your passion, if that's your startup then even better. Hit me up and I will see if I can help you along your journey.

Tristan Gillen

Tristan Gillen

Founding Partner

I fulfill several key roles at Growth Division. I am a co-founder, new business generator, CRM expert, martech whizz, drum n bass track recommender and Southern European correspondent from my current base in Lisbon.


After Uni, I joined Europe’s largest tech distribution firm in their Business Intelligence unit. There I learned just about everything there is to learn about CRM, automation and analytics.


Eventually, I partnered with Tom Dewhurst to work on Ordoo (an ordering F&B app), where we navigated the mad world of London startups and eventually got taken over by an investor.


From there, I became a freelance CRM strategist and worked with 25 startups over the course of 18 months helping them get their customer journeys, automations and Spotify gym playlists right.


A few years later, Tom and I joined our forces again and started Growth Division to help other startups overcome one of the biggest challenges Ordoo faced: finding and validating channels to market.


We've so far helped 100+ startups globally find scalable channels to market.


Beyond the day job I am a coffee obsessive, and avid adventurer wandering from London to Lisbon, Paris to New York.


Just got promoted to 'Dad' too, learning to juggle bottles and business!

Alex Outlaw

Alex Outlaw

With over a decade of experience driving growth for major UK brands, I have a proven track record of building and scaling businesses through innovative marketing and strategy. As the Co-Founder and CMO of The Idle Man, I grew the business to a £2.5M turnover, leading digital campaigns, content marketing, and developing a top men's fashion blog. My expertise spans key areas like non-traditional marketing platforms, A/B testing, user experience optimization, and mobile development.


Throughout my career, I’ve held roles at Carlsberg.co.uk, Bauer Media, and Time Inc., where I honed my skills in growth strategy and product development. Currently, as a freelance Growth & Strategy Expert, I advise founders and teams on implementing game-changing strategies, optimising marketing efforts, and achieving sustainable growth. My experience, combined with a hands-on approach, uniquely qualifies me to coach businesses and early-stage founders toward success.

A pattern of wavy dots

Join an upcoming cohort

Launch Your Startup Growth Marketing Strategy

January 2025

£2,500

Dates

Jan 14—Feb 21, 2025

Application Deadline

Jan 9, 2025

Course schedule

4-6 hours per week

  • Tuesdays

    1:00pm - 2:00pm BST

    A weekly live session every Tuesday.

  • Ongoing

    Feedback on project outputs.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Free resource

101 Lessons from scaling 101 startups 

Unlock the secrets to scaling your startup with 101 Lessons from Scaling 101 Startups—a free guide packed with actionable insights from real-world success stories. Learn proven strategies from startups that have been there, done that, and scaled fast. Whether you're struggling with growth, marketing, or team building, this guide gives you practical tips you can implement right away. Don't miss out on the lessons that could make all the difference for your business. Download your free copy now and get started on the path to scalable success!

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Launch Your Startup Growth Marketing Strategy

January 2025

£2,500

Dates

Jan 14—Feb 21, 2025

Application Deadline

Jan 9, 2025

£2,500

4.3 (4)

·

6 Weeks