I like to consider myself an entrepreneur....whatever that means!

Maybe it's because I've never been employed, maybe it's because I've got a note on my phone with hundreds of wacky ideas (some good ones), or maybe it's because I love talking about startups with whoever will listen.

If you're up for listening to me, I'll happily bombard you with my thoughts and ideas about how to build, grow and scale tech startups. I've been in the trenches myself, building Ordoo from 2015-2019, raising money, building teams and acquiring customers. We built an innovative mobile ordering app (yes app), before QR codes were a thing and definitely before bar and restaurant owners had heard of them. You can ask me how it ended over a coffee or whisky, depending on what version you want.

But hey, that's what entrepreneurs do, get back on the horse. So my trusted business partner and I started Growth Division, a growth marketing consultancy focused on helping high-growth companies bring innovative ideas to the market. We packaged up our tried and tested methods (shout out to the Bullseye framework), our experimental mindset and our network of freelance growth marketing experts. Et voila. We have a profitable, 7-figure business bootstrapped from the ground up. To date, we've supported over 100 startups across numerous industries. I love keeping up with the latest technology, surfing the waves of Web3 and AI. It’s thrilling, though I occasionally daydream about swapping these digital waves for actual ones.

I am very grateful for where I am now. I get to experiment with new ideas, work with an amazing team and network amongst incredible founders. It would be a pleasure to connect and to hear more about your passion, if that's your startup then even better. Hit me up and I will see if I can help you along your journey.

I fulfill several key roles at Growth Division. I am a co-founder, new business generator, CRM expert, martech whizz, drum n bass track recommender and Southern European correspondent from my current base in Lisbon.

After Uni, I joined Europe’s largest tech distribution firm in their Business Intelligence unit. There I learned just about everything there is to learn about CRM, automation and analytics.

Eventually, I partnered with Tom Dewhurst to work on Ordoo (an ordering F&B app), where we navigated the mad world of London startups and eventually got taken over by an investor.

From there, I became a freelance CRM strategist and worked with 25 startups over the course of 18 months helping them get their customer journeys, automations and Spotify gym playlists right.

A few years later, Tom and I joined our forces again and started Growth Division to help other startups overcome one of the biggest challenges Ordoo faced: finding and validating channels to market.

We've so far helped 100+ startups globally find scalable channels to market.

Beyond the day job I am a coffee obsessive, and avid adventurer wandering from London to Lisbon, Paris to New York.

Just got promoted to 'Dad' too, learning to juggle bottles and business!

With over a decade of experience driving growth for major UK brands, I have a proven track record of building and scaling businesses through innovative marketing and strategy. As the Co-Founder and CMO of The Idle Man, I grew the business to a £2.5M turnover, leading digital campaigns, content marketing, and developing a top men's fashion blog. My expertise spans key areas like non-traditional marketing platforms, A/B testing, user experience optimization, and mobile development.

Throughout my career, I’ve held roles at Carlsberg.co.uk, Bauer Media, and Time Inc., where I honed my skills in growth strategy and product development. Currently, as a freelance Growth & Strategy Expert, I advise founders and teams on implementing game-changing strategies, optimising marketing efforts, and achieving sustainable growth. My experience, combined with a hands-on approach, uniquely qualifies me to coach businesses and early-stage founders toward success.