Content Creation for UX Designers - Standing Out in a Competitive Job Market

3 Weeks

·

Cohort-based Course

Build a personal LinkedIn content strategy that helps you stand out, make meaningful connections, and land your next job as a UX Designer.

Course overview

Create content to help you stand out in a competitive job market

Enroll in this course to develop your personal brand, craft compelling content on LinkedIn, expand your professional network, and cultivate meaningful relationships with others. Grace and a network of peers will help provide you with feedback to help you advance in your design career.


Grace successfully transitioned her career to UX design without a design degree or certification. Despite facing countless rejections from job applications, she discovered that content creation on LinkedIn was the most effective way to expand her network and secure employment. By leveraging LinkedIn for content creation, Grace built a strong personal brand that opened doors to promotions, job opportunities, public speaking engagements, consulting projects, brand collaborations, and a total following of over 50,000.

Who is this course for

01

UX designers looking to expand their network

02

UX designers looking to start creating content on LinkedIn

03

UX designers with an existing portfolio with 1-2 strong projects

What you’ll get out of this course

A strong LinkedIn presence
  • LinkedIn profile templates
  • LinkedIn profile feedback
  • An improved LinkedIn profile that showcases your design skills to help you stand out on your job search
A content strategy for you to consistently post content on LinkedIn
  • LinkedIn post templates to help you get over writer's block
  • Reach your target audience and highlight your UX design expertise
  • Case studies and breakdowns of viral posts
  • Leverage your design skills to advance your content creation - carousels, graphics, & videos
Personalized feedback from Grace
  • Distinguish how you can personally improve your LinkedIn, personal brand, and content
  • Message Grace any time during the course to ask questions and receive feedback
Meet other designers and gain a network of peers to help you improve in content creation
  • Receive feedback from Grace during office hours and direct messaging
  • Gain feedback from peers during breakout rooms and built-in community tools
  • Make lifelong connections to support each other's content creation and career goals

Course syllabus

6 live sessions • 16 lessons • 15 lessons • 6 projects
Expand all modules
  • Week 1

    Jan 8—Jan 14

    Week dates are set to instructor's time zone

    Events

    • Jan

      8

      Session 1: Leveraging LinkedIn and Creating Your Personal Branding - Presentation, Q&A, and feedback

      Mon, Jan 8, 11:00 PM - 12:00 AM UTC

    • Jan

      12

      Live 1:1 Feedback

      Fri, Jan 12, 9:00 PM - 10:00 PM UTC

    Modules

    • Personal Branding Fundamentals

    • Week 1 Deck & Lecture: Personal Brand & LinkedIn 2023

    • Improving Your LinkedIn Profile

    • LinkedIn Profile Examples

    • LinkedIn Profile Templates

    • Writing Warm-Up

    • Course Assignments Figma Template

  • Week 2

    Jan 15—Jan 21

    Week dates are set to instructor's time zone

    Events

    • Jan

      15

      Session 2: Designing Your LinkedIn Content Strategy - Presentation, Q&A, and feedback

      Mon, Jan 15, 11:00 PM - 12:00 AM UTC

    • Jan

      19

      Live 1:1 Feedback

      Fri, Jan 19, 9:00 PM - 10:00 PM UTC

    Modules

    • Week 2 Deck & Lecture: Designing Your LinkedIn Content Strategy

    • What Makes a LinkedIn Post Go Viral

    • Viral LinkedIn Posts Analysis

    • LinkedIn Post Ideas

  • Week 3

    Jan 22—Jan 26

    Week dates are set to instructor's time zone

    Events

    • Jan

      22

      Session 3: Cultivating Meaningful Relationships on LinkedIn - Presentation, Q&A, and feedback

      Mon, Jan 22, 11:00 PM - 12:00 AM UTC

    • Jan

      26

      Live 1:1 Feedback

      Fri, Jan 26, 9:00 PM - 10:00 PM UTC

    Modules

    • Week 3 Deck & Lecture: Cultivating Meaningful Relationships on LinkedIn

    • Mastering Your Elevator Pitch

    • Networking on LinkedIn

    • Building Meaningful Professional Relationships

    • LinkedIn Messaging Templates

What people are saying

        Grace was by far one of the absolutely best presenters we've had the pleasure to host! From beginning to finish, her presentation was engaging and highly insightful. It was also beautifully put together and very aesthetically pleasing. Her energy and passion for her industry shined through the entire event. The students were very engaged.
Nikki Daye

Nikki Daye

Education Experience Coordinator, Brainstation
        Grace is a design industry leader whose impact on the design community is beyond measure. One of Grace's greatest strengths is her constant passion to always empower the design community and bring them closer together.
Zoshua Colah

Zoshua Colah

Sr. Product Designer @ Zesty.io | Founder of UX Library, the Protothon, & Humans of Tech | Design Mentor & Educator
        Grace's presentation was filled with enthusiasm, wit, and a remarkable level of professionalism, captivating our aspiring designers and encouraging them to venture beyond their comfort zones while expanding their professional networks.
Tania Mancilla

Tania Mancilla

Tania Mancilla
        Working with Grace (in any capacity) is going to lead to growth towards your personal and professional goals. Working towards that growth won't feel like work. It will feel like building something great with a close, supportive friend.
Joe Formica

Joe Formica

Founder, Bitesize UX
        I’ve come to know her as a phenomenal community manager and incredible partnerships representative. It’s obvious when talking to her that she cares deeply for Design Buddies and her role as a thought leader. Though it is the world’s largest community of UX Designers, she’s not afraid to lead her Buddies with joy and happiness.
Tom Garvey

Tom Garvey

Partnerships, Bitesize UX

Meet your instructor

Grace Ling

Grace Ling

UX Designer at a large tech company, Founder of Design Buddies, & Content Creator

Grace Ling specializes in UX design and content creation

  • UX Designer at a large tech company designing products for content creators
  • Content creator with a total audience of 50k+ sharing about career, design, and lifestyle/travel
  • Founded Design Buddies, a community of 60K+ helping designers land jobs, improve their skills, and make friends
  • Spoke at 80+ events on personal branding, design, networking, career development, and community building
  • Successfully broke into a career in UX design from an unconventional path leveraging content creation


Connect with Grace on LinkedIn. Also check out her portfolio and illustrations!

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Course schedule

5-6 hours per week
  • Mondays - Presentation, Q&A, and feedback

    3:00 - 4:00 pm PST

    Participate in interactive live presentations with Grace. Learn actionable LinkedIn tips you can apply right away. Ask Grace anything about the presentation.


    Present your work to Grace and classmates to receive live feedback

  • Fridays - Live 1:1 feedback

    1:00 - 2:00 pm PST

    Ask Grace anything and present your work to receive live feedback

  • Weekly projects

    2-3 hours per week

    Work through deliverables to help you craft a LinkedIn profile and content that stands out. Learn how to gather data to help you iterate.

  • Templates and resources

    1-2 hours per week

    Receive templates of LinkedIn profiles, LinkedIn content, and networking outreach messages as starting points for your assignments

  • Course community

    <1 hour per week

    Engage with a network of peers to help each other share knowledge, provide feedback, collaborate, and grow

  • A-sync feedback

    <1 hour a week

    Message Grace any time during the course to receive asynchronous feedback

Free resource

10+ LinkedIn Post Ideas

Examples of high-performing posts (+ stats & annotations) by Grace to inspire your LinkedIn content creation journey

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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