Product Marketing Black Belt - Pillars

1 Day

ยท

Cohort-based Course

A 2-hour course on PMM fundamentals, with Q&A and bonus resources. Clear and concise knowledge on how to get started in product marketing ๐Ÿš€

Previously at

Amazon
Square
Product Marketing Alliance

Course overview

Getting started with product marketing, in just 2 hours ๐Ÿ“–

In this power-packed 2-hour session, we'll kick things off by unraveling the responsibilities of a Product Marketing Manager (PMM) and unveil the secret sauce of measuring success through key performance indicators (KPIs).

You'll then be armed with insider tips and tricks for acing product marketing interviews like a seasoned pro, as well as guidance on what it takes to get from PMM to Senior PMM and more.

Next comes a whirlwind tour of a few of the main battlegrounds of product marketing: positioning, messaging, A/B testing and pricing.


By the conclusion of this session, you'll possess the knowledge necessary to embark on your journey in this field or to get from PMM to Senior PMM, laying a strong foundation for further learning through Product Marketing Black Belt - Mastery.


This course includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as link banks, useful templates and common interview questions for PMMs.


Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and in-house teams, to more than 300 PMMs.

Who is this course for

01

Aspiring Product Marketing Managers from all backgrounds and industries.

02

Current PMMs who are looking for a refresher on the essentials + info on career advancement.

What youโ€™ll get out of this course

Intro to Product Marketing: What We Do and How to Grow

๐Ÿ”ฌ Learn what a PMM does and how they work with other teams within a company

๐Ÿ“š Understand the difference between PMM, Senior PMM and more and how to move from one level to another

โ“ Ace common questions for PMM interviews

Positioning and Messaging: The How-To

๐Ÿ”ฅ Develop effective positioning - or repositioning

โฌ†๏ธ Elevate your company's product by crafting compelling messaging - and disseminate it

๐ŸŽฏ Validate and test messaging with A/B testing

Pricing Models and Research

๐Ÿš€ Understand the most common pricing models and their pros and cons

๐Ÿข Learn how to lead pricing research

๐ŸŽฏ Manage a reprice - and understand how to communicate prise increases

Bonus Materials

Bonus Materials

๐Ÿ”ฅ 25+ Links to free PMM resources

โ“ Common interview questions for PMMs

โฌ†๏ธ PMM Career Ladder

๐ŸŽฏ Reprice checklist

This course includes

1 interactive live session

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Mavenโ€™s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 7

    Week dates are set to instructor's time zone

    Events

    • May

      7

      Product Marketing Black Belt - Pillars Product Marketing Black Belt - Pillars | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin

      Tue, May 7, 4:00 PM - 6:00 PM UTC

    Modules

    • Intro to Product Marketing: What We Do and How to Grow

    • Positioning and Messaging: The How-To

    • Pricing Models and Research

  • Bonus

    Modules

    • Bonus Link Bank + Templates + Common Interview Questions for PMMs

What people are saying

ย ย ย ย ย ย ย ย What truly stood out to me was her meticulous approach to explaining concepts, accompanied by real-world examples from her role as a PMM. She generously shared insights on the tools and software she employs for tasks like competitive intelligence and interviews. Ginny's teaching style is exceptional!
Vivian C. - May '23

Vivian C. - May '23

Associate PMM at Tafabot
ย ย ย ย ย ย ย ย I had Ginevra as a product marketing instructor, and I highly recommend her. Her dynamic teaching style, proactive problem-solving, and encouragement for student questions make her an outstanding educator. Ginevra's vast knowledge in the field of product marketing is impressive, and she simplifies complex topics.
Marta B. - December '23

Marta B. - December '23

PMM at Odilo
ย ย ย ย ย ย ย ย I am delighted to recommend Ginevra for her exceptional expertise and training style. Her ability to incorporate real-life examples adds significant value to the courses, making learning both enriching and practical. Highly recommend connecting with Ginevra for anyone seeking to advance their skills and knowledge.
Sharifa D. - February '24

Sharifa D. - February '24

Senior Supervisor - Product Development @ KEMS

Meet your instructor

Ginevra 'Ginny' Mambretti

Ginevra 'Ginny' Mambretti

Senior Product Marketing Manager @ Square

Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and Mentor to tech startup founders at Techstars. She is currently working at Square, with past experience at Amazon and in cybersecurity.

Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance and Product Heroes, to more than 300 PMMs.

If you're interested in taking your PMM knowledge further after this session, Ginny also teaches 'Product Marketing Black Belt - Mastery'.

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Course schedule

2 hours total duration
  • Get started in product marketing in 2 hours

    1x 2-hour lesson, Q&A included


    Bonus templates and list of common interview questions for PMMs

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Be the first to know about upcoming cohorts

Product Marketing Black Belt - Pillars

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Bulk purchases