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Product Marketing Black Belt - Pillars
1 Day
·Cohort-based Course
A 2-hour course on PMM fundamentals, with Q&A and bonus resources. Clear and concise knowledge on how to get started in product marketing 🚀
Product Marketing Black Belt - Pillars
1 Day
·Cohort-based Course
A 2-hour course on PMM fundamentals, with Q&A and bonus resources. Clear and concise knowledge on how to get started in product marketing 🚀
Previously at
Course overview
Getting started with product marketing, in just 2 hours 📖
In this power-packed 2-hour session, we'll kick things off by unraveling the responsibilities of a Product Marketing Manager (PMM) and unveil the secret sauce of measuring success through key performance indicators (KPIs).
You'll then be armed with insider tips and tricks for acing product marketing interviews like a seasoned pro, as well as guidance on what it takes to get from PMM to Senior PMM and more.
Next comes a whirlwind tour of a few of the main battlegrounds of product marketing: positioning, messaging, A/B testing and pricing.
By the conclusion of this session, you'll possess the knowledge necessary to embark on your journey in this field or to get from PMM to Senior PMM, laying a strong foundation for further learning through Product Marketing Black Belt - Mastery.
This course includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as link banks, useful templates and common interview questions for PMMs.
Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and in-house teams, to more than 300 PMMs.
Who is this course for
01
Aspiring Product Marketing Managers from all backgrounds and industries.
02
Current PMMs who are looking for a refresher on the essentials + info on career advancement.
What you’ll get out of this course
Intro to Product Marketing: What We Do and How to Grow
🔬 Learn what a PMM does and how they work with other teams within a company
📚 Understand the difference between PMM, Senior PMM and more and how to move from one level to another
❓ Ace common questions for PMM interviews
Positioning and Messaging: The How-To
🔥 Develop effective positioning - or repositioning
⬆️ Elevate your company's product by crafting compelling messaging - and disseminate it
🎯 Validate and test messaging with A/B testing
Pricing Models and Research
🚀 Understand the most common pricing models and their pros and cons
🏢 Learn how to lead pricing research
🎯 Manage a reprice - and understand how to communicate prise increases
Bonus Materials
Bonus Materials
🔥 25+ Links to free PMM resources
❓ Common interview questions for PMMs
⬆️ PMM Career Ladder
🎯 Reprice checklist
This course includes
1 interactive live session
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Marketing Black Belt - Pillars
Course syllabus
Week 1
May 7
Week dates are set to instructor's time zoneEvents
- May
7
Product Marketing Black Belt - Pillars Product Marketing Black Belt - Pillars | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Product Marketing Black Belt - Pillars Product Marketing Black Belt - Pillars | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Tue, May 7, 4:00 PM - 6:00 PM UTC
Modules
- Intro to Product Marketing: What We Do and How to GrowIntro to Product Marketing: What We Do and How to Grow1 Lesson
- Positioning and Messaging: The How-ToPositioning and Messaging: The How-To1 Lesson
- Pricing Models and ResearchPricing Models and Research1 Lesson
Bonus
Modules
- Bonus Link Bank + Templates + Common Interview Questions for PMMsBonus Link Bank + Templates + Common Interview Questions for PMMs1 Lesson
What people are saying
Vivian C. - May '23
Marta B. - December '23
Sharifa D. - February '24
Meet your instructor
Ginevra 'Ginny' Mambretti
Senior Product Marketing Manager @ Square
Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and Mentor to tech startup founders at Techstars. She is currently working at Square, with past experience at Amazon and in cybersecurity.
Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance and Product Heroes, to more than 300 PMMs.
If you're interested in taking your PMM knowledge further after this session, Ginny also teaches 'Product Marketing Black Belt - Mastery'.
Be the first to know about upcoming cohorts
Product Marketing Black Belt - Pillars
Course schedule
2 hours total duration
Get started in product marketing in 2 hours
1x 2-hour lesson, Q&A included
Bonus templates and list of common interview questions for PMMs