In this power-packed 2-hour session, we'll kick things off by unraveling the responsibilities of a Product Marketing Manager (PMM) and unveil the secret sauce of measuring success through key performance indicators (KPIs).

You'll then be armed with insider tips and tricks for acing product marketing interviews like a seasoned pro, as well as guidance on what it takes to get from PMM to Senior PMM and more.

Next comes a whirlwind tour of a few of the main battlegrounds of product marketing: positioning, messaging, A/B testing and pricing.

By the conclusion of this session, you'll possess the knowledge necessary to embark on your journey in this field or to get from PMM to Senior PMM, laying a strong foundation for further learning through Product Marketing Black Belt - Mastery.

This course includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as link banks, useful templates and common interview questions for PMMs.

Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and in-house teams, to more than 300 PMMs.