Get hands-on learning the essential financial skills you'll need to succeed as a product executive.
As a product leader, you're not expected to be an accountant. However, finance is the common language at the C-suite and board. To succeed, you need fluency in relevant aspects of corporate finance. Without it, you won't be taken seriously. This class will expose you to the essential areas in a rigorous manner.
The class is a mix of lecture and structured exercises/cases based on real scenarios. We'll then constantly tie our financial analyses back to strategic product decisions. Ultimately this is a product leadership class, just with a focus on finance.
Class 1: Learn how an income statement tells a story and feeds into product decisions
Class 2: Best practices for modeling, using models for alignment, and communicating your analyses to the C-Suite/board
Class 3: Revenue models, packaging/bundling, and pricing
Class 4: Business valuation, differences in owner/investor classes, and why this is crucial for product leaders to understand
The classes themselves are 90 minutes, with an additional weekly Q&A session (optional) and take-home assignment.
Each week there is a modeling exercise. We begin classes 2, 3, and 4 with a detailed examination on an optimal way to approach the analysis. Our focus isn't on the spreadsheeting but rather (a) how to think through critical risks, opportunities, and assumptions, (b) forecasting possible scenarios, and (c) examining how it might be best presented to a senior audience.
The Q&A sessions are open-ended. Topics we've covered in past include:
- how these concepts can help you diligence a company you are thinking about joining
- differences b/w how these concepts might apply in startup vs scale-up vs large-enterprise contexts, as well as innovation vs product-improvement contexts
- real examples of how making a financial case enabled an important project to get approved
- a challenge a member of the cohort is tackling at work
Mid-to-senior product managers who want to speed their path to a leadership role.
New product VPs who want to shore up gaps in their skillset and be more successful in the hot seat.
Design and engineering leaders who want to increase their influence over strategic business decisions.
Interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Financial Fluency for Product Leaders
Giff Constable has coached hundreds of actual and aspiring product leaders as both a practicing executive and as a highly-rated teacher at NYU's Stern School of Business, Product Faculty, and also in private workshops to companies like Mayo Clinic, Priceline, Hearst, American Express, Steelcase, and many more.
Giff Constable was the Chief Product Officer at Meetup, the CEO of Neo Innovation, and VP of Product at Axial. He is the author of Talking to Humans and Testing with Humans, both core curriculum in university entrepreneurship and product programs around the world.
However, before all the product work, he was an investment banker at Broadview Jefferies helping tech companies sell or go public, and also led sales and business development at several startups. Along that journey, he learned how companies are valued, the importance of revenue model on product success, and how to use finance to make product, design, and engineering stronger inside an org.
12pm - 1:30pm Eastern
90 minutes of hands-on, case-based learning and group discussion around one core topic.
For this cohort, classes will be held Oct 3, 10, 17, 24.
12pm - 1pm Eastern
A chance to meet with Giff and other peers in the cohort and dive deeper into anything covered in the Tues class and the take-home exercises.
The best way to learn these concepts is to do them. After each class, you'll be given a structured assignment and classes 2, 3 and 4 begin with a detailed walkthrough on a recommended approach to each one.