1 Day
·Cohort-based Course
Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.
This course is popular
18 people enrolled last week.
1 Day
·Cohort-based Course
Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.
This course is popular
18 people enrolled last week.
Previously at
Course overview
A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll learn seven vital strategic frameworks, plus how to run a product strategy meeting as we simulate a modern-day Netflix Quarterly Product Strategy Meeting towards the end of the session.
THE CHALLENGES
Today, product leaders are constantly challenged to act and think "more strategically." These tools help product leaders frame their thinking strategically and accomplish work that pushes metrics tied to each product strategy.
Another challenge is building alignment across an organization. Everyone in a company has a perspective on how a product can be better, even folks with no experience building products. These tools and frameworks enable product leaders to develop a common language and plan that can be understood across the organization to build cross-functional alignment.
Last, everyone within an organization has a point of view on how and where resources should be allocated. The simulated Quarterly Product Strategy Meeting enables students to participate in a meeting that will teach them to debate product strategy in open, more effective ways within their product organization and to allocate resources intelligently.
WHAT YOU WILL LEARN
You learn how to:
1. Describe the positioning and "something bigger" of your product that helps to build a brand using language that appeals to your customers and is well-understood by your marketing partners.
2. Craft a long-term product vision that provides clear direction. This vision also breaks down the plan into shorter, step-by-step "bite-size chews" that maintain flexibility as you invariably encounter speedbumps and roadblocks.
3. Define a succinct product strategy—a hypothesis on how you will move your key metrics—by developing hypotheses that will delight customers in hard-to-copy, margin-enhancing ways.
3. Articulate metrics and tactics for each product strategy to effectively "align the wood behind the arrow."
4. You'll learn to tease out how to prioritize Growth, Engagement, and Monetization, depending on the company's size and goals.
5. Communicate a quarterly plan using two roadmap formats: a "rolling four-quarter roadmap" and a "Now, Next, Later" approach.
6. Debate 2-3 modern-day Netflix cases, demonstrating how these product strategy frameworks help to form a common language that enables better communication and more thoughtful debate.
HOW THE COURSE WORKS
This course is designed to be very efficient. There's no pre-reading, and it's only three hours. We'll open up the class fifteen minutes before the start time -- so you can ask questions at the beginning -- then we'll go through each framework with lots of juicy examples from Netflix's past and present. The session will be sprinkled with many mini-cases where students will be asked, "What would you do if you were the product leader at Netflix?" We'll use Slido to build engagement and draw all students into a fast-paced conversation.
This is not a boring lecture. It's a lean-in experience where you will be at the edge of your seat and diving into the conversation-- when you're up for it.
At the end of the session, we'll simulate a Netflix Quarterly Product Strategy meeting, allowing you to see what a world-class product organization thinks about and how they discuss and debate product strategy. The three-hour session is a lot of fun!
No reading will be required in advance -- people are busy -- but there will be plenty of "leave behind" materials to read about product strategy and each of the frameworks defined in this course. I will also provide pre-populated Google Slides you can use to define your product strategy. I will hang out for 30 minutes after class to answer questions.
01
You're a consumer or enterprise product leader, from entry-level to "Chief."
02
You're in a product management, project management, engineering, design, or data role, from APM to "Chief Product Officer."
03
You're a founder in a startup or Head of Product at any stage of a company.
Positioning
You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product.
Branding
You'll articulate the brand promise and "something bigger" your product aspires to deliver in the long term.
Product Vision
The GLE model (Get big, Lead, Expand) helps you outline steps for how your product will "dent the universe" in the long term.
DHM
You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.
GEM
To build alignment across all company functions, you'll prioritize three factors—Growth, Engagement, and Monetization.
SMT
You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each product strategy and assign tactics to each.
Rolling, Four-quarter Roadmap
You'll build a roadmap, demonstrating how your product strategies will come to life over time.
Quarterly Product Strategy Meeting
We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.
1 interactive live session
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Strategy Workshop
Nov
19
John Shapiro
Phoebe Gormley
Lenny Rachitsky
John Dawes
Brooke Browne
John Ciancutti
Former VP/CPO at both Netflix & Chegg
Starting in 2005, Gib was the VP of Product at Netflix. In 2010, he joined Chegg, the textbook rental and homework company that went public in 2014. Over the last five years, Gib has been an interim CPO to NerdWallet, Life360, and Metromile, helping all three go public. He has also been a guest lecturer at Stanford and INSEAD.
Gib's favorite activity is teaching outside the classroom. Over the last two years, he hosted 40 virtual product strategy workshops, using a unique set of tools to create highly engaging experiences that inspire learning and keep product leaders at the edge of their seats.
Gib's "How to Define Your Product Strategy" and "Branding for Builders" series on Medium have more than 30,000 claps, and his free "Ask Gib" product newsletter has 30,000 subscribers.
Gib splits time between San Francisco and Bend, Oregon.
Join an upcoming cohort
Cohort 1
$250
Dates
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Cohort 2
$250
Dates
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Cohort 3
$250
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Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 1
$250
Dates
Payment Deadline
Cohort 2
$250
Dates
Payment Deadline
Cohort 3
$250
Dates
Payment Deadline
$250
1 Day