Product Strategy Workshop

New
·

1 Day

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Cohort-based Course

Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.

This course is popular

18 people enrolled last week.

Previously at

Netflix
NerdWallet
Life360
Mattel

Course overview

Become a "go-to" product leader as you learn to define a product strategy.

A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll learn seven vital strategic frameworks, plus how to run a product strategy meeting as we simulate a modern-day Netflix Quarterly Product Strategy Meeting towards the end of the session.


THE CHALLENGES


Today, product leaders are constantly challenged to act and think "more strategically." These tools help product leaders frame their thinking strategically and accomplish work that pushes metrics tied to each product strategy.


Another challenge is building alignment across an organization. Everyone in a company has a perspective on how a product can be better, even folks with no experience building products. These tools and frameworks enable product leaders to develop a common language and plan that can be understood across the organization to build cross-functional alignment.


Last, everyone within an organization has a point of view on how and where resources should be allocated. The simulated Quarterly Product Strategy Meeting enables students to participate in a meeting that will teach them to debate product strategy in open, more effective ways within their product organization and to allocate resources intelligently.


WHAT YOU WILL LEARN


You learn how to:

1. Describe the positioning and "something bigger" of your product that helps to build a brand using language that appeals to your customers and is well-understood by your marketing partners.

2. Craft a long-term product vision that provides clear direction. This vision also breaks down the plan into shorter, step-by-step "bite-size chews" that maintain flexibility as you invariably encounter speedbumps and roadblocks.

3. Define a succinct product strategy—a hypothesis on how you will move your key metrics—by developing hypotheses that will delight customers in hard-to-copy, margin-enhancing ways.

3. Articulate metrics and tactics for each product strategy to effectively "align the wood behind the arrow."

4. You'll learn to tease out how to prioritize Growth, Engagement, and Monetization, depending on the company's size and goals.

5. Communicate a quarterly plan using two roadmap formats: a "rolling four-quarter roadmap" and a "Now, Next, Later" approach.

6. Debate 2-3 modern-day Netflix cases, demonstrating how these product strategy frameworks help to form a common language that enables better communication and more thoughtful debate.


HOW THE COURSE WORKS


This course is designed to be very efficient. There's no pre-reading, and it's only three hours. We'll open up the class fifteen minutes before the start time -- so you can ask questions at the beginning -- then we'll go through each framework with lots of juicy examples from Netflix's past and present. The session will be sprinkled with many mini-cases where students will be asked, "What would you do if you were the product leader at Netflix?" We'll use Slido to build engagement and draw all students into a fast-paced conversation.


This is not a boring lecture. It's a lean-in experience where you will be at the edge of your seat and diving into the conversation-- when you're up for it.


At the end of the session, we'll simulate a Netflix Quarterly Product Strategy meeting, allowing you to see what a world-class product organization thinks about and how they discuss and debate product strategy. The three-hour session is a lot of fun!


No reading will be required in advance -- people are busy -- but there will be plenty of "leave behind" materials to read about product strategy and each of the frameworks defined in this course. I will also provide pre-populated Google Slides you can use to define your product strategy. I will hang out for 30 minutes after class to answer questions.

Who is this course for

01

You're a consumer or enterprise product leader, from entry-level to "Chief."

02

You're in a product management, project management, engineering, design, or data role, from APM to "Chief Product Officer."

03

You're a founder in a startup or Head of Product at any stage of a company.

Apply proven tools, models, and frameworks to define a product strategy in a step-by-step way.

Positioning

You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product.

Branding

You'll articulate the brand promise and "something bigger" your product aspires to deliver in the long term.

Product Vision

The GLE model (Get big, Lead, Expand) helps you outline steps for how your product will "dent the universe" in the long term.

DHM

You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.

GEM

To build alignment across all company functions, you'll prioritize three factors—Growth, Engagement, and Monetization.

SMT

You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each product strategy and assign tactics to each.

Rolling, Four-quarter Roadmap

You'll build a roadmap, demonstrating how your product strategies will come to life over time.

Quarterly Product Strategy Meeting

We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.

This course includes

1 interactive live session

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 19

    Nov

    19

    3-Hour Product Strategy Workshop with Gibson Biddle

    Tue 11/195:00 PM—8:00 PM (UTC)

    Post-workshop resources

    11 items

Gib has hosted 50 product strategy workshops in the last four years. His average NPS is 73 (70 = world-class). Here's what folks say:

        Gib’s strategy session was the best-attended, highest-rated, and most-referenced event in our two-day Product Management Conference. Our team of 300+ Product Managers felt the material was both tangible and highly relevant. They especially appreciated Gib's candid, engaging style.
John Shapiro

John Shapiro

Head of Product & Design, Wayfair
        Gib's "Foundrs" product strategy workshop for top founders from London/Silicon Valley was a huge success. The feedback was fantastic, and the workshop built alignment around positioning, branding, strategy, and metrics. Plus, a big shout-out for Gib's engaging style and ability to bring ideas to life using Netflix cases.
Phoebe Gormley

Phoebe Gormley

Event Manager at Foundrs
        Gibson taught a 1-hour version of this course as part of my own PM course, and people couldn't stop raving about it. I highly recommend Gib's workshop."
Lenny Rachitsky

Lenny Rachitsky

Writer, Investor, Advisor; LennysNewsletter.com
        I have been in enterprise software my entire career. Gib's proven approach to product strategy has helped my teams accelerate progress both within the company and with key customers. I highly recommend Gib's product strategy workshops."
John Dawes

John Dawes

Product Lead, Square
        Gib’s product leadership workshops are outstanding for both new and seasoned product leaders. With topics from personalization to balancing innovation and optimization, Gib has facilitated and elevated meaningful cross-functional conversations at Rent the Runway. Learning from Gib’s experience always leaves our team inspired."
Brooke Browne

Brooke Browne

SVP Product, Rent the Runway
        I highly recommend Gib’s product strategy training. He has run workshops at Coursera multiple times - each highly engaging for our teams. He is structured in his thinking, which helps teams get focused on what matters most."
John Ciancutti

John Ciancutti

Chief Product Officer, Coursera

Meet your instructor

Gibson Biddle

Gibson Biddle

Former VP/CPO at both Netflix & Chegg

Starting in 2005, Gib was the VP of Product at Netflix. In 2010, he joined Chegg, the textbook rental and homework company that went public in 2014. Over the last five years, Gib has been an interim CPO to NerdWallet, Life360, and Metromile, helping all three go public. He has also been a guest lecturer at Stanford and INSEAD.


Gib's favorite activity is teaching outside the classroom. Over the last two years, he hosted 40 virtual product strategy workshops, using a unique set of tools to create highly engaging experiences that inspire learning and keep product leaders at the edge of their seats.


Gib's "How to Define Your Product Strategy" and "Branding for Builders" series on Medium have more than 30,000 claps, and his free "Ask Gib" product newsletter has 30,000 subscribers.


Gib splits time between San Francisco and Bend, Oregon.

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Join an upcoming cohort

Product Strategy Workshop

Cohort 1

$250

Dates

Nov 19, 2024

Payment Deadline

Nov 19, 2024

Cohort 2

$250

Dates

Dec 11, 2024

Payment Deadline

Dec 11, 2024

Cohort 3

$250

Dates

Feb 5, 2025

Payment Deadline

Feb 5, 2025

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Product Strategy Workshop

Cohort 1

$250

Dates

Nov 19, 2024

Payment Deadline

Nov 19, 2024

Cohort 2

$250

Dates

Dec 11, 2024

Payment Deadline

Dec 11, 2024

Cohort 3

$250

Dates

Feb 5, 2025

Payment Deadline

Feb 5, 2025

$250

1 Day