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Blockchain Communities 101

3 Weeks


Cohort-based Course

Learn the framework and tools to transition successfully to blockchain-based communities.

Hosted by

George Siosi Samuels

2x Founder | Head of Culture & Community @ Bitcoin Association

Course overview

Become a better & more confident Web3 community builder

This program is for you if you are a professional community-builder or even new to Web3.

By doing this course, you will join some of the top community-builders grounded in foundational, yet uncommon knowledge.

This is not a course about making a quick buck or raising funds.

Who is this course for?



If you're a general entrepreneur or creative, and you've built communities before, you've found the right course.



If you're starting out, or are struggling to manage your community effectively, this course is for you.




If you're looking to transition your community to Web3 or beyond, or are new to the space, look no further.

What are the key outcomes?

Learn the fundamentals

From Web3 to NFTs to DAOs, you first need to understand the buzzwords. Once you do, you can dig deeper into what is actually going on under the hood and sift through the noise.

Establish community-market fit

Community is everything in this space. If you've heard of "product-market fit," then "community-market fit" is a way to identify if you've built a community that people really want or not.

Create a community model

Heard of a business model? We provide you with a similar framework that can be applied to any blockchain-based community across Web3, NFTs, DAOs, and the metaverse. Don't reinvent the wheel, use it to travel more smoothly.

Learn the best tools

Most people don't know what to do, or where to look, when entering this space - especially if you're looking to move your community, or manage a new one. Learn the most popular tools around to make your transition easier.

Become more attractive to clients or employers

By doing this course, you'll learn the knowledge to justify increasing your rates or become more attractive to employers across all blockchain-based ecosystems. I'll teach you everything I use with my own clients.

See what people are saying

        This program taught me how to build the foundations of a web3 community. I have been reviewing the material for my new job and it's been extremely helpful. This is the perfect program for a creative, investor, or start-up.
Erika E.

Erika E.

Community & Partnerships @daodao_io
        This was an unforgettable experience. The feedback from the people in this cohort has been amazing. The idea for ChaiNslate started at the end of 2021, and sharing my idea in the program has given me so much more confidence.
Joe M.

Joe M.

Founder, Chainslate
        Just finished an incredible week learning about how to build a community from scratch. Lots of practical and usable tips and frameworks. HIGHLY recommend!
Shauna A.

Shauna A.

CEO, Invatalearn
        This course is amazing! I learned so much. I now have a roadmap to my community... I have a clearer vision. I have never had a course that has been this much fun.
Stacey D.

Stacey D.

Marketing Guru
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This 2-week course will 10x your technical understanding to become more confident with blockchain-based communities of the future.

What is a "blockchain-based community?" It's any community that leverages a blockchain. This includes Web3, NFTs, DAOs, and the metaverse.

Course syllabus


Intro to Blockchain-Based Communities

Learn the fundamentals of blockchain technology, within the context of community-building. Understand how it influences everything in Web3 from crypto to NFTs to DAOs, and why things like data rights and micropayments will increasingly matter over the next 15 years.


Community-Market Fit

If you're familiar with Product-Market Fit, Community-Market Fit sits one step prior (in the validation phase) that helps you build something people actually want. It addresses the issue of traditional products that are built and launched to crickets, but within the context of Web3 and beyond.


Meta-Community Canvas

In startups, there's a framework known as the Business Model Canvas. But there's currently no standard for community models within the Web3 space, which has unique elements such as tokenomics and legal considerations. The Meta-Community Canvas (MCC) is used with clients to help build stronger blockchain-based community strategies.


Tools & Best Practices

Learn the most popular tools that exist to help transition or manage your community more effectively. We'll cover best practices when looking to migrate or if you're just starting out in a new startup (with real-world case studies).

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Course schedule

4-6 hours per week
  • Tuesdays & Thursdays

    2:00pm - 3:30pm CST

  • Starts: Tuesday, Oct 4, 2022

    Central Standard Time (CST)

  • Duration: 2 weeks

    Two sessions per week, 1.5h per session

    + homework in-between sessions

Meet your instructor

George Siosi Samuels

George Siosi Samuels

"The Digital Wayfinder"

👤 Head of Culture & Community @ Bitcoin Association

👨‍💼 2x Founder / Blockchain Community Consultant

🏆 Award-winning entrepreneur feat. by Business Insider, Entrepreneur, Tech In Asia & Discover Magazine


Over 10+ years of community management experience since 2012. Stumbled upon Bitcoin in 2013, entered enterprise fintech in 2016, survived the ICO wave in 2017, created a blockchain-based community agency in 2018, brought blockchain to the nation of Tuvalu in 2019, and then secured startup investment from billionaire Tim Draper in 2020. Now managing multiple clients with a combined net worth of $2.5b+ by day, assisting community-builders and solopreneurs by night.



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Blockchain Communities 101

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A few final words from a past student...

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Blockchain Communities 101

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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