If you don't have a growth and profit plan, you're leaving your business to chance. Transform from a "startup gambler" to an entrepreneur.
This course is no longer available.
Explore other coursesCourse overview
It's not to:
* Launch your product and hope for the best
* Bet on luck to grow your sales
* React to problems as they arise
* Work around the clock without a strategy
* Leave your success up to chance
Don't leave your startup's future to chance.
01
You're a passionate founder ready to go all-in and transform your business idea into a scalable reality with a clear roadmap.
02
You excel at execution but seek a proven playbook to scale efficiently and make strategic, profitable decisions.
03
You're ready to lead your startup strategically, take control of your business growth, and become investor-ready.
Master Strategic Goal Setting and Execution
Transform your vision into clear, actionable goals and tactical plans that drive sustainable growth. Learn to prioritize effectively and align your team around a shared vision, ensuring everyone is focused on achieving your business objectives.
Become a Confident, Visionary Leader
Evolve into a strategic leader with a clear direction. Develop the confidence to articulate your vision, inspire your team, and lead decisively. Learn to navigate challenges with assurance, bringing others along on your journey to success.
Master Your Business Metrics and Performance
Gain a deep understanding of your internal metrics and how they impact your business's health. Learn to track and interpret KPIs, gauge progress towards your goals, and make informed decisions to optimize your operations.
Build Scalable Systems and Processes
Design and implement efficient systems that enable your business to grow. Create processes that streamline operations, reduce friction, and allow you to focus on strategic leadership, helping your business to scale with less effort.
Craft a Compelling Investor-Ready Story
Develop powerful storytelling techniques that resonate with investors. Learn to articulate your vision and numbers in a way that attracts the right backers, helping you secure funding on your terms and propel your startup forward.

Live sessions
Learn directly from George Bryson in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
5 live sessions • 12 lessons • 4 projects
Oct
3
Transform from a reactive problem-solver to a proactive visionary. Learn to create a compelling business vision and actionable goals. By the end, develop a one-page strategic plan that aligns your team and guides decisions, empowering you to lead confidently and seize growth opportunities.
Defining Your Mission
SMART Goal Setting for Entrepreneurs
Creating an Actionable Business Roadmap
Develop a One-Page Strategic Plan or Vision Board
Oct
10
Shift from hoping for profit to strategic planning. Understand key financial metrics and build a basic financial model. Create a 12-month forecast, including revenue projections and break-even analysis. This transformation enables you to confidently discuss financials and steer your business toward profitability.
Understanding Key Financial Metrics for Startups
Building a Basic Financial Model
Strategies for Achieving Profitability
Create a 12-Month Financial Forecast
Oct
17
Move from waiting for customers to driving growth. Identify your ideal customer, develop acquisition strategies, and design a 90-day growth experiment with specific tactics. Gain skills in market analysis and segmentation, creating scalable processes for attracting and retaining customers.
Identifying Your Target Market and Ideal Customer Profile
Developing a Scalable Customer Acquisition Strategy
Metrics and KPIs for Tracking Growth
Design a 90-Day Growth Experiment
Oct
24
Become a confident, investor-ready entrepreneur. Learn what investors seek, craft a compelling startup story, and build an effective pitch deck. Create a powerful 5-minute pitch showcasing your business potential, empowering you to articulate your vision and engage investors effectively.
Understanding What Investors Look For
Crafting Your Compelling Startup Story
Building an Effective Pitch Deck
Create and Record a 5-Minute Investor Pitch
Oct
31
Lisa Bastian
Oscar Fernando De la Peña
Marika van Santvoort
Deborah Dworkin
Entrepreneur, Growth Strategist, Startup Advisor
Over the past two decades, I have built and scaled businesses in the CPG sector. I have led go-to-market strategies and commercialization activations for brands like FIJI Water, Recover 180, and Wild Poppy, securing millions in funding and expanding distribution to thousands of stores nationwide.
In recent years, I've shifted my focus to coaching and consulting. I've heard pitches from hundreds of founders and guided dozens through their growth journeys, helping them navigate the challenges of scaling their businesses.
One key lesson stands out: building a startup doesn’t have to be a gamble. While there is always some level of uncertainty, proven strategies exist to significantly increase your odds of success.
In this course, I will share the collective wisdom I’ve gathered from a community of successful entrepreneurs. I will provide actionable strategies that have been tested in real-world scenarios, helping you secure funding and expand your distribution.
As an advisor at SKU, the leading CPG accelerator, I have led investor relations and supported numerous founders. I have witnessed their challenges and successes, and I have learned from their experiences.
My mission is to empower the next generation of entrepreneurs with this practical knowledge. Join me, and let’s transform your approach from "startup gambling" to strategic business building in just 30 days. Together, we will implement proven strategies that can turn your vision into a thriving reality.
4-6 hours per week
Five weekly meetings, Wednesday Evenings
Starting October 2, 8:00pm CT
Join us for an intensive experience designed to transform your approach to business growth. The course will be held over five weeks with lessons and projects to complete each week. We'll meet live on zoom weekly Wednesday evenings.
Weekly projects
2 hours per week
We'll have a project each week you'll want to spend time on and bring to our group calls to share, ask questions, get help.
Post Course Check-ins
Nov 12 & Dec 3
We'll check in after the end of the course to share notes, take on challenges you're facing, and reconnect.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you