Power Writing
I will give you the techniques & templates you need to write killer emails, blog posts & landing pages.
This course is no longer available.
Explore other coursesCourse overview
Become 2x Better at Writing in 8 Days
Who I made this course for
01
The “growth” or “marketing” person at your company
02
Someone who wants to have a big loyal audience like I have built
03
CEOs or future execs who want to write like a boss
What we'll work on together
Cold emails that actually work
While most people don’t use them often, getting your cold email right can change everything.
Writing landing pages that convert
You can move around buttons and redesign your pages all you want but it's copy is the most effective attribute in getting more dollars out of the visitors on your site.
The secret to going viral
If a tree falls down in a forest, nobody hears it. Same for your writing when you have no audience.
Pitching your brand without stumbling and fumbling
Ever been on an airplane where the person next to you asks what you do? We've all been there.
How to write amazing headlines
Great content only gets read if there’s a great headline.
Writing like Jeff Bezos (what I learned at Amazon)
Jeff Bezos is widely known as one of the best CEOs of all-time and I just spent the past 2 years working on the Twitch executive team.
See what course alumni are saying:
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1000s of hours of study and practice packaged into 8 days of learning to help you level up like I did.
Meet your instructor
Shaan Puri
Shaan Puri
🕹 Former CEO of Bebo (sold to Twitch)
🎧 Host of My First Million podcast (10M downloads/year)
📈 Grew Twitter audience by +100k followers in 4 months through power writing tactics
📧 Founded Milk Road crypto newsletter (100,000+ subscribers in 4 months)
More from alumni
Amanda Emmanuel
Nikita
Nathan Heerdt
Greg Isenberg
Ben Levy
Travis Fischer
Sieva Kozinsky
Sam Parr
“Shaan is a master at this stuff. It was like learning karate from Mr. Miyagi”
Power Writing alumni, @SpencerrWise
Course syllabus
4 live sessions • 20 lessons
Week 1
Jul
11
Session 1: Cold Emails
Jul
13
Session 2: Habits of a Power Writer
Jul
15
Session 3: Landing Page Boost
Week 2
Jul
18
Session 4: Writing Internal Memos
Bonus
- 📄
Welcome! (Recording)
- 📄
Recording: Cold Emails
- 📄
Deck: Cold Emails
- 📄
Recording: Feedback/Reworks on 7 of your emails
- 📄
Recording: Power Writing Habits
- 📄
Deck: Power Writing Habits
- 📄
Recording: Impromptu Lesson on Storytelling
- 📄
Viral Writing (Part 1)
- 📄
Viral Writing (Part 2)
- 📄
Viral Writing (Part 3)
- 📄
Viral Writing Deck
- 📄
Deck: Landing Page Boost
- 📄
Recording: Landing Page Boost
- 📄
Shaan's Dummy Pitch Deck (PDF Version)
- 📄
Shaan's Dummy Pitch Deck (PowerPoint Version)
- 📄
Recording: Creating a Powerful Pitch Deck
- 📄
Deck: Writing Internal Memos
- 📄
Recording: Writing Internal Memos
- 📄
Recording: Write Amazing Headlines
- 📄
Deck: Write Amazing Headlines
Before the course
Before the course
Join the course Slack community (new link!)
If you're having trouble getting in still, email powerwritingcourse@gmail.com.
BONUS - Welcome/Intro!
BONUS - Welcome/Intro!
Expand to view the recording.
Cold Emails (Monday)
Cold Emails (Monday)
Every single big moment of my career can be traced back to a cold email. While most people don’t use them often, getting them right can change everything.
In this session, I’ll break down how I write cold emails that actually get the other person to take action.
Habits of a Power Writer (Wednesday)
Habits of a Power Writer (Wednesday)
My Fav tools, habits & techniques for Power Writing:
You're only as good as your habits. In this session, I'll show you my power writing habits and techniques.
BONUS - Storytelling
BONUS - Storytelling
BONUS - The Secret to Going Viral
BONUS - The Secret to Going Viral
If a tree falls down in a forest, nobody hears it. Same for your writing when you have no audience.
In this session, I’ll show you how to source ideas for viral content and specific writing techniques that captivate the masses to share your work.
Landing Page Boost (Friday)
Landing Page Boost (Friday)
You can move around buttons and redesign your pages all you want but it's said that copy is the most effective attribute in getting more dollars out of the visitors on your site.
In this session, you will be trained on how to write short, effective and high converting copy that you can use throughout your customer journey.
BONUS - Nailing your pitch + Pitch deck
BONUS - Nailing your pitch + Pitch deck
Ever been on an airplane where the person next to you asks what you do? We've all been there.
Being able to explain what you do in a crisp and snappy way is a superpower. In this session, I'll also teach you a formula you can use to explain what you do in person and in decks.
Memos - Writing Internal Memos
Memos - Writing Internal Memos
Jeff Bezos is widely known as one of the best CEOs of all-time and I just spent the past 2 years working on the Twitch executive team.
In this session, I’ll teach you how to communicate with the command of a CEO to communicate to investors, customers, and internally.
BONUS - How to Write Amazing Headlines
BONUS - How to Write Amazing Headlines
Great content only gets read if there’s a great headline.
In this session, i’ll teach you how i write headlines that people actually click into.
Learning is better with cohorts
Active learning, not passive watching
I believe in learning by doing. If I tell you how to write, you’ll forget next week. So this course is structured as: “Do → Learn → Do”. You get a writing prompt. You try it (10 mins), then I show you how to do it, with examples and templates… then you do it again. Learn by doing!
Accountability and feedback
We will be “learning in public”, meaning you will be encouraged to share your “before & after” examples on social media.
"...You walk out of that hour already a better writer..."
Power Writing alumni, @EmmySobieski