Natalie Lambert, Founder at GenEdge, is a leader driving innovation in marketing through generative AI. She established GenEdge with a mission to help organizations build an AI-fluent workforce. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization. These initiatives aimed to identify practical use cases, tools, and strategies to enhance Google's marketing efforts, delivering significant returns on investment.

Natalie also held CMO positions in two successful enterprise startups, both acquired during her tenure, and worked at Citrix in various marketing capacities. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.