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LinkedIn Personal Branding 101 for Gen Z Founders

4 Weeks

·

Cohort-based Course

Transform your LinkedIn into your most powerful founder asset. Learn proven strategies from a LinkedIn Top Voice for Next Gen.

Worked with brands such as

Kiehl's
French-American Chamber of Commerce
Daily Crunch

Course overview

ARE YOU A GEN Z FOUNDER WHO...

→ Knows LinkedIn is crucial for fundraising but feels stuck posting "corporate cringe"

→ Watches other founders close deals through LinkedIn while you're still figuring it out

→ Has a profile that doesn't match your actual potential


YOU'RE HELD BACK BY:

→ Imposter syndrome (especially being young)

→ No proven playbook

→ Fear of looking unprofessional

→ Not knowing what actually works


I'VE BEEN THERE


As a LinkedIn Top Voice for the Next Generation, I transformed from zero strategy to:

- Millions of monthly impressions

- Direct investor connections

- Talent pipeline on autopilot


IN THIS COURSE, YOU'LL GET:

→ My proven system for building a founder brand that drives real results

→ Templates that attract investors without sounding desperate

→ Content frameworks that work (even with a busy founder schedule)


***Early bird pricing ends 12/31***

Who is this course for

01

You're ready to be taken seriously as a founder


You're building something amazing but need LinkedIn to reflect your true potential.

02

You want to attract investors without constant pitching


You're tired of cold outreach and want opportunities to come to you.

03

You want to build a talent magnet for your company


You need to attract top talent but can't compete with big tech salaries (yet).

What you’ll get out of this course

Master proven storytelling frameworks from a LinkedIn Top Voice to transform your founder journey into opportunities

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Create high-quality, shareable content that drives real engagement and grows your network without feeling fake

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Learn how to monetize your LinkedIn presence by attracting investors, customers, and strategic partnerships

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Build a magnetic personal brand that positions you as the go-to thought leader in your startup's space

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

This course includes

4 interactive live sessions

Lifetime access to course materials

1 in-depth lesson

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 8—Feb 9

    Jan

    11

    Find Your Why

    Sat 1/116:00 PM—6:45 PM (UTC)

    Find Your Why: Exercise

    1 item

Week 2

Feb 10—Feb 16

    Jan

    18

    Online Presence and Content Creation

    Sat 1/186:00 PM—6:45 PM (UTC)

Week 3

Feb 17—Feb 23

    Jan

    25

    Scaling Your Footprint

    Sat 1/256:00 PM—6:45 PM (UTC)

Week 4

Feb 24—Mar 1

    Feb

    1

    Capstone Project Presentation and Future Planning

    Sat 2/16:00 PM—7:00 PM (UTC)

Meet your instructor

Natalie Neptune

Natalie Neptune

👋 a little about me (Gen Z edition) 

- Grew up in Pennsylvania + went to undergrad at Penn State studying civil engineering (environmental side) 

- I worked for a VC firm previously in digital health 😷called 7wireVentures + for 2 UC Berkeley startups + Platform Community Manager at Norwegian Startup called CrowdWorks

- Co-Founder of AI community in SF and NYC called IntelliGen

  • Past Community Specialist at Genuin focused on entire B2C sales, design, and marketing

⚡ Bonus 

  • I am a Top LinkedIn Voice for Next Gen & create written + short-form videos on IG + TikTok


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LinkedIn Personal Branding 101 for Gen Z Founders

Course schedule

2-3 hours per week

  • Session 1: Find Your Why

    1:00 pm - 1:40 pm EST

    Build your founder story: Define your "Why," craft your journey narrative, and showcase your unique value. Learn to position yourself authentically to attract investors, talent, and customers who align with your mission.

  • Session 2:  Online Presence and Content

    1:00 pm - 1:40 pm EST

    Build your founder brand engine: Create magnetic content that showcases your expertise, engages your target audience, and establishes you as a thought leader. Learn to develop a sustainable content strategy that drives real opportunities. 

  • Session 3: Expanding Your Digital Footprint

    1:00 pm- 1:40 pm EST

    Level up your digital presence: Turn your content into a lead magnet, automate your growth, and build strategic partnerships. Master data-driven personal branding that scales while protecting your founder reputation.

  • Weekly

    2 hrs or less

    To prepare for the capstone presentation. Includes why statement, producing and sharing one piece of content, and reaching out.

  • Capstone Presentation

    1 hr or less

    Showcase your transformed founder brand with a complete strategy, content portfolio, and growth roadmap. Present to peers for real feedback, connections, and opportunities to accelerate your journey. 

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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LinkedIn Personal Branding 101 for Gen Z Founders