LinkedIn Personal Branding 101 for Gen Z Founders
4 Weeks
·Cohort-based Course
Transform your LinkedIn into your most powerful founder asset. Learn proven strategies from a LinkedIn Top Voice for Next Gen.
LinkedIn Personal Branding 101 for Gen Z Founders
4 Weeks
·Cohort-based Course
Transform your LinkedIn into your most powerful founder asset. Learn proven strategies from a LinkedIn Top Voice for Next Gen.
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Course overview
ARE YOU A GEN Z FOUNDER WHO...
→ Knows LinkedIn is crucial for fundraising but feels stuck posting "corporate cringe"
→ Watches other founders close deals through LinkedIn while you're still figuring it out
→ Has a profile that doesn't match your actual potential
YOU'RE HELD BACK BY:
→ Imposter syndrome (especially being young)
→ No proven playbook
→ Fear of looking unprofessional
→ Not knowing what actually works
I'VE BEEN THERE
As a LinkedIn Top Voice for the Next Generation, I transformed from zero strategy to:
- Millions of monthly impressions
- Direct investor connections
- Talent pipeline on autopilot
IN THIS COURSE, YOU'LL GET:
→ My proven system for building a founder brand that drives real results
→ Templates that attract investors without sounding desperate
→ Content frameworks that work (even with a busy founder schedule)
***Early bird pricing ends 12/31***
Who is this course for
01
You're ready to be taken seriously as a founder
You're building something amazing but need LinkedIn to reflect your true potential.
02
You want to attract investors without constant pitching
You're tired of cold outreach and want opportunities to come to you.
03
You want to build a talent magnet for your company
You need to attract top talent but can't compete with big tech salaries (yet).
What you’ll get out of this course
Master proven storytelling frameworks from a LinkedIn Top Voice to transform your founder journey into opportunities
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Create high-quality, shareable content that drives real engagement and grows your network without feeling fake
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Learn how to monetize your LinkedIn presence by attracting investors, customers, and strategic partnerships
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Build a magnetic personal brand that positions you as the go-to thought leader in your startup's space
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
What’s included
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Live sessions
Learn directly from Natalie Neptune in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
LinkedIn Personal Branding 101 for Gen Z Founders
Course syllabus
Week 1
Jan
11
Find Your Why
Find Your Why: Exercise
Week 2
Jan
18
Online Presence and Content Creation
Week 3
Jan
25
Scaling Your Footprint
Week 4
Feb
1
Capstone Project Presentation and Future Planning
Meet your instructor
Natalie Neptune
👋 a little about me (Gen Z edition)
- Grew up in Pennsylvania + went to undergrad at Penn State studying civil engineering (environmental side)
- I worked for a VC firm previously in digital health 😷called 7wireVentures + for 2 UC Berkeley startups + Platform Community Manager at Norwegian Startup called CrowdWorks
- Co-Founder of AI community in SF and NYC called IntelliGen
- Past Community Specialist at Genuin focused on entire B2C sales, design, and marketing
⚡ Bonus
- I am a Top LinkedIn Voice for Next Gen & create written + short-form videos on IG + TikTok
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LinkedIn Personal Branding 101 for Gen Z Founders
Course schedule
2-3 hours per week
Session 1: Find Your Why
1:00 pm - 1:40 pm EST
Build your founder story: Define your "Why," craft your journey narrative, and showcase your unique value. Learn to position yourself authentically to attract investors, talent, and customers who align with your mission.
Session 2: Online Presence and Content
1:00 pm - 1:40 pm EST
Build your founder brand engine: Create magnetic content that showcases your expertise, engages your target audience, and establishes you as a thought leader. Learn to develop a sustainable content strategy that drives real opportunities.
Session 3: Expanding Your Digital Footprint
1:00 pm- 1:40 pm EST
Level up your digital presence: Turn your content into a lead magnet, automate your growth, and build strategic partnerships. Master data-driven personal branding that scales while protecting your founder reputation.
Weekly
2 hrs or less
To prepare for the capstone presentation. Includes why statement, producing and sharing one piece of content, and reaching out.
Capstone Presentation
1 hr or less
Showcase your transformed founder brand with a complete strategy, content portfolio, and growth roadmap. Present to peers for real feedback, connections, and opportunities to accelerate your journey.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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