8 Weeks
ยทCohort-based Course
Demystifying the integration of artificial intelligence into marketing and product management.
8 Weeks
ยทCohort-based Course
Demystifying the integration of artificial intelligence into marketing and product management.
Course overview
Participating in this course will catalyze a profound transformation within marketing and product teams, empowering them with the cutting-edge knowledge and practical skills needed to harness the power of AI. Marketing professionals will learn to deploy AI-driven strategies that significantly enhance customer engagement and market positioning. Simultaneously, product managers will gain the expertise to innovate, develop, and manage AI products from conception to launch, ensuring ethical standards and compliance. This dual approach will not only elevate the strategic capabilities of both teams but also drive the successful integration of AI technologies into their workflows, leading to more effective, data-driven decision-making and a competitive edge in the marketplace.
01
Product managers eager to innovate, streamline development, and enhance user experience with AI, setting new industry standards.
02
Marketers seeking to revolutionize strategy, personalize campaigns, and measure success with AI, boosting ROI and customer engagement.
03
Innovators looking to disrupt markets with AI-driven solutions, creating groundbreaking products and services for a competitive edge.
AI-Driven Market Strategies
Master the art of leveraging AI for market analysis and strategy development. Expect to predict trends, personalize campaigns, and significantly improve targeting precision.
Branding & Positioning with AI
Learn to use AI for crafting compelling brand identities and positioning products uniquely in the market, leading to stronger brand recognition and customer loyalty.
Enhancing Customer Experience
Acquire skills to use AI for enriching the customer journey, from personalized interactions to predictive support, increasing satisfaction and retention rates.
AI in Product Management
Navigate the integration of AI in product lifecycle, from ideation to launch. Gain the ability to streamline processes, enhance product features, and accelerate time to market.
Ethical AI Implementation
Understand and apply ethical considerations in AI deployments, ensuring your projects respect privacy, fairness, and transparency, building trust with your audience.
Career Advancement with AI
Equip yourself with in-demand AI skills, setting you up for roles like AI Product Manager, AI Strategist, or AI Consultant, marking a significant leap in your career trajectory.
1 interactive live session
Lifetime access to course materials
96 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Mavenโs guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI Product & Marketing MBA
May
8
Author name
Author name
AI Marketing Instructor
Francesca Tabor is a dynamic AI Product Manager with extensive experience across several sectors, including finance, insurance, healthcare, pharma, and legal. Her expertise in leading Large Language Model (LLM) training projects, product management, IT project management, and AI-powered event management sets her apart in the field. Francesca has played pivotal roles at 2021.ai, Move.ai, Extreme International, and Hello Fresh, showcasing her ability to drive innovation, enhance operational efficiencies, and lead successful product marketing strategies. With a strong foundation in software engineering from General Assembly and marketing from The Chartered Institute of Marketing, Francesca's diverse skill set enables her to blend technical acumen with strategic insight. Her leadership in the inaugural Generative AI Conference (Gen AI Con) in London underscores her commitment to advancing AI applications and community engagement within the tech ecosystem.
AI Product Instructor
Andrew is a seasoned AI Consultant and Product Manager with a decade of experience in enhancing business and user journeys through strategic AI integration. His approach, grounded in a 'user-first' philosophy, has propelled significant advances across both B2C and B2B sectors in various industries. Andrew's notable achievements include a 26% reduction in customer complaints and a 33% revenue increase for leading companies, underlining his ability to leverage AI for substantial positive impact.
Adept at navigating complex tech environments, Andrew excels in fostering collaboration across teams, driving a product-centric mindset, and seamlessly blending strategic vision with hands-on execution. His work with renowned consumer brands and dynamic startups showcases his belief in AI's power to fill efficiency gaps and enhance management practices. Notably, he led the launch of Native Advertising in Hong Kong and developed a pioneering cross-border e-commerce payment solution.
Andrew advocates for leveraging current technologies, especially AI, to revolutionize user interactions, making them more efficient, intuitive, and user-friendly. His mission is to minimize wastage and transform business effectiveness through AI, making it accessible, particularly to those facing resource constraints.
With an academic background in Project and Programme Management and extensive real-world experience, Andrew demystifies AI, emphasizing its integration at critical user touchpoints to enhance customer journeys and drive business growth. Eager to share his insights, Andrew is looking to collaborate with product managers, business transformation leaders, and entrepreneurs aiming to harness AI to revolutionize business processes and significantly enhance customer engagement.
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
Youโll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you