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Paid Growth Marketing 101

5 Days


Cohort-based Course

Discover the paid marketing flywheel that will attract customers and scale your consumer business – even during a recession.

Hosted by

Gad Alon

ex-Facebook + Google + Bain & Company | VP Marketing Science @ Chewy

Course overview

Achieve Predictable Sales with a Powerful Growth Strategy

Most people get paid marketing wrong. They chase the latest hacks and tricks. Use the growth flywheel to generate sales consistently and predictably.

Who is this course for


Startup founders of consumer products looking to learn the marketing growth framework to grow their business.


Marketers looking to grow their consumer base, but have a hard time scaling their customer acquisition.


Business owners and operators who are tired of gimmicky advice, "best-kept secrets" or "hacks" that lack consistency and results.

Key outcomes

Grow your revenue in a predictable manner.

You will learn the secret to using paid ads to scale your business.

Then apply it to your business, so you can improve the repeatability and predictability of your sales.

Stop losing customers.

Understand how to nurture and retain your existing customer base, so you can scale your business.

Get a head start on your competition.

Learn best practices and design techniques that will bring you on par with the biggest direct-to-consumer businesses out there.

Get a blueprint to scale in 2022 and beyond.

Implement the right framework to have confidence in your paid marketing strategy - even in a recession.

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See what people are saying

        In a period of constant change, Gad's steady hand gave our team confidence to continue to innovate, grow, and execute successfully.
Brian Phillips

Brian Phillips

Venture Investor | F-15 Pilot | Stanford GSB | ex-Meta
        Gad was my first manager at QuinStreet... He is a great individual mentor, but also has a strong strategic vision for a team overall. Some of his greatest strengths are in problem-solving and analytical skills and he has a superior knowledge of the online advertising market.
Shirley McConnell

Shirley McConnell

Head of Marketing Strategy @ Google Fiber
        Gad has superb business acumen and great attention to science and technical details. At the same time, he had a clear vision of where we were going.
Shi Zhong

Shi Zhong

Data Science @ Google
        Gad was a fantastic mentor... led our team with a strong vision while always empowering us to take ownership and accountability... Gad is easy-going and very approachable, making him an absolute pleasure to work with.
Anne Larsson

Anne Larsson

Former Stanford Univ Admissions Evaluator | ex-Quinstreet
        Gad helped us achieve impressive inorganic growth in the education vertical. Always execution-driven and focused. A pleasure to work with.
Roger Pai

Roger Pai

Startup Voice Of the Customer (VOC) @ Amazon | ex-Quinstreet
        Gad successfully leads a large and diverse team to drive and monetize traffic in a highly competitive segment in the lead generation space. He's always open to new ideas and willing to experiment - crucial for online marketing since it's constantly changing.
Edward Chan

Edward Chan

Assistant Director @ Hong Kong Science and Technology Parks | ex-Quinstreet
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Meet your instructor

Gad Alon

Gad Alon

I’ve spent the last 15 years helping businesses grow by operating at the intersection of product management, marketing growth, and data/analytics.

I’ve held leadership roles in both scrappy startups as well as in Google and Facebook, seeing what works (and what doesn’t) at each stage of growth.

I’ve led go-to-market in a company that was acquired by Google in 2013 (Adometry Inc.) and joined as a seed investor in a company sold to Google in 2018 (Invi Labs Inc.).

Since 2020 I’m leading marketing science & growth at Chewy, one of the fastest-growing e-commerce destinations in the US. Chewy went public in 2019 and grew to become a Fortune 500 company in mid-2021 and again in 2022.

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Course syllabus


Understand Growth Fundamentals

After this section, you will have a map of our journey together:

  • Uncover the flywheel that drives customer growth, the metrics that matter, and the overall marketing investment thesis.
  • Understand what it takes to profitably grow in a recession.


Ground Your Business

Your business is addressing a consumer need. After this section, you will know how to tailor your business to that need:

  • Run airtight customer and competitor research.
  • Zone in on the right value proposition & messaging.
  • Figure out why branding is relevant to you from day one.
  • Choose the right monetization & pricing models.


Tailor Your Acquisition Strategy

After this section, you will know on which channels to place your bets and what success looks like.

  • Understand the different acquisition models & loops.
  • Decide what marketing channels are the best fit for you based on your goals, constraints, and your stage of growth.
  • Build your first 90-day plan. 


Build Your Core Marketing Assets

Get a serious head start by implementing the best practices and high-value design techniques that the biggest Direct-To-Consumer businesses out there are using. This section will teach you how:

  • Learn how to design and develop a magnetic landing page.
  • Determine your product onboarding flow.
  • Know what ad copy/creative is


Develop Your Experimentation Muscle

A flywheel should never stop. Continuous learning and iterations are your fuel. After this section, you will know how to keep the flywheel going and continue scaling.

  • Develop your experimentation muscle and learn the process of ad optimization.
  • How to use A/B tests and when not to use them.
  • What drives Conversion Rate Optimization (CRO).


Drive Engagement & Retention

Acquiring customers is half the battle. To have a robust flywheel, you need to retain customers and grow them.

  • What is the most important thing to do once you've acquired a customer.
  • Why do customers leave your business or drop your product.
  • How should you think of a customer's lifecycle.

Course schedule

Week of Nov 7 ; Mon-Fri ; 2 hours/day
  • Nov 7, 2022

    Monday; 6:00pm - 8:00pm EST

    1. Understand Growth Fundamentals

    2. Ground Your Business

  • Nov 8, 2022

    Tuesday; 6:00pm - 8:00pm EST

    3. Tailor Your Acquisition Strategy

  • Nov 9, 2022

    Wednesday ; 6:00pm - 8:00pm EST

    4. Build Your Core Marketing Assets

  • Nov 10, 2022

    Thursday; 6:00pm - 8:00pm EST

    5. Develop Your Experimentation Muscle

  • Nov 11, 2022

    Friday; 4:00pm - 6:00pm EST

    6. Drive Engagement & Retention

    7. Summary + Open Q&A

Facebook Global Partner Summit 2017
Facebook Global Partner Summit 2017
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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

I work full-time, what is the expected time commitment?
What happens if I can’t make a live session?
Can’t I learn all this for free on Youtube or by reading a book?
How do I get my questions answered?
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