Applied Product Management - How to execute on and grow existing products

4.6

(5 ratings)

·

4 Weeks

·

Cohort-based Course

APM Onramp: Learn how to execute like a Seasoned PM on an existing product. Go from onboarding to deploying your first feature like a pro!

Program alumni work at

Indeed
Slack
Capital One
Accenture
Microsoft

Last chance to enroll

5

days

23

hours

27

mins

Course overview

Think and act like a seasoned Product Manager.

Product management has been over-complicated and misrepresented. Product management is not pie in the sky, building products from scratch. Today, product management is about using data, insights, and a lot of sharp reasoning to uncover improvement opportunities and deliver value while managing the product decisions of your stakeholders.


We've designed our curriculum to illustrate a linear process for product strategy that leads seamlessly into execution. You'll move from APM, whether associate or aspiring, to PM faster.


We teach hypothesis-driven and data-informed problem solving perfect for product managers working in or seeking to grow and extend existing products.


The program is 4 weeks. You'll experience a comprehensive 8-module async curriculum built on a real-life case accompanied by optional live sessions with breakouts and instructor feedback. We've also thrown in a couple bonus workshops led by great minds in the tech ecosystem.


In this 4-week course, you will live through a Product Manager's first 100 days.


We will cover:

✅ Onboarding to a project and team

✅ Identifying and prioritizing which problems to work on

✅ Collecting and analyzing data to validate your hypotheses

✅ Coordinating and leading your cross-functional team

✅ Roadmapping features and influencing leadership

✅ Launching your first experiment


⭐ You will walk away with a fully completed PRD pitch deck and MVP that you can submit for your performance evaluation or upcoming interview.


⭐ ⭐ Join a slack community of peers and mentors you can turn to during and after the course.

Who is this course for:

01

Incoming Product Managers with an offer in hand and eager for an accelerated PM path

02

New Product Managers within their first 6 months on the job, struggling to execute and formalize their process

03

Aspiring Product Managers in adjacent or distant careers that have validated their interest in product and are seeking tactical skills

We build high-agency APMs that know HOW to do the job they were hired for. Our students are execution-ready.

Comprehensive On-Demand Modules

We pair instructor support with self-guided learning. You'll gain additional value by applying on-demand concepts with your peer-pair

Graded Homework Assignments

Each chapter has associated homework assignments. As long as you submit your work, it will be evaluated.

Optional Live Sessions

You'll experience live instruction from leaders in product management.

Technical Specification w/ an Engineer

You'll learn how to properly translate work from a PRD to a technical specification document that engineers live by.

Two fully embedded simulation exercises

To ensure the concepts sink in, each week you will work through two product simulations based on real-life experiences.

Tactics, definitions, and explanations

There are no dumb questions here! We will cover nuances in every product scenario, and you are always free to bring up any problems you're currently struggling with.

Proven templates and frameworks

You will gain access to best-in-class templates for OKRs, experimentation, roadmapping, market analysis, prioritization, and more.

Capstone Project

Throughout the course, you'll complete a Product PRD for you to submit for promotion panels or job interviews. The capstone is guided by YOU. You get the opportunity to test your knowledge and apply concepts on your won.

This course includes

8 interactive live sessions

Lifetime access to course materials

23 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Apr 21—May 16
Apr 21—May 17
Expand all modules
  • Post-Course

    Modules

    • Wrap-Up: Capstone Project

4.6

(5 ratings)

What students are saying

We teach you how to deliver value

We teach you how to deliver value

10 to 100, not 0 to 1

We don't teach 0 to 1 or product from scratch. We help you learn how to uncover insights on existing products and business lines to grow, optimize, or extend them

A to Z Framework for Execution

We teach you how to execute on a product team, in real-life, without all the fluff.

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Meet your instructors

Full-Stack Product Manager

Full-Stack Product Manager

National Continuous Learning Community for Product Managers

We believe in on-demand access to learning and the power of exercising agency to advance your goals. We equip product managers with tools, hard and soft skills so that they have the confidence to exercise their agency in the workplace.


We built the product management stack to be about three pillars: Person, People, then Product. The product management stack is based on the principle that to grow products and shepherd teams, sustainably, personal development is required. While being an expert in your product is valuable, we understand that promotability only comes after self-mastery.



Diamonde Henderson

Diamonde Henderson

Global Community of Black Product Managers

Our mission is to create the most authentic, recognizable and impactful way for Black PMs to advance their careers. We envision a world where Black representation in product management exceeds Black representation in the US population at every level. 

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Join an upcoming cohort

Applied Product Management - How to execute on and grow existing products

Live + On-Demand Cohort - Central European Time Zone (#5)

$499 USD

Dates

Apr 21—May 16, 2024

Payment Deadline

Apr 21, 2024

Don't miss out! Enrollment closes in 6 days

Live + On-Demand Cohort - Eastern Daylight Time Zone (US - #4)

$499 USD

Dates

Apr 21—May 17, 2024

Payment Deadline

Apr 21, 2024

Don't miss out! Enrollment closes in 7 days

|

Bulk purchases

4-Week

4-6 hours per week
  • On-Demand Content

    4-6 hours per week

    Spend 2 weeks before live class completing the on-demand. The self-guided content includes exercises to immediately apply your knowledge. You'll receive feedback. We built the content so that concepts are refreshed at the start of each chapter to connect concepts.

  • Live Sessions

    7:00 to 9:00 pm

    You'll experience a two live sessions throughout the 4-weeks


    Self-Guided Content: April 21 - May 4th

    First Day of Class: May 5th - 6th

    Program Completion: May 16th

  • Office Hours with Instructors

    Get 1:1 or group time with your instructors to ask your most pressing questions or get support with your end-of-course materials!

  • Capstone Project

    Throughout the course, you'll complete a Product Pitch Deck for you to submit for promotion panels or job interviews. You'll have an additional full week to complete the capstone, then you'll present your capstone to your cohort.

Free resource

Start Applied Product Management for Free

We've opened up Chapter 1 of Applied Product Management! The focus of Chapter 1 is Becoming an Expert in Your Product Area. It's priority number one for every New or Incoming PM. In this chapter, you will:


  1. Be introduced to the company you're working for throughout the simulation
  2. Understand the company's objectives
  3. Learn the product you will own
  4. Learn about varying types of products and their relevant stakeholders


Start Course for Free

Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Applied Product Management - How to execute on and grow existing products

Live + On-Demand Cohort - Central European Time Zone (#5)

$499 USD

Dates

Apr 21—May 16, 2024

Payment Deadline

Apr 21, 2024

Don't miss out! Enrollment closes in 6 days

Live + On-Demand Cohort - Eastern Daylight Time Zone (US - #4)

$499 USD

Dates

Apr 21—May 17, 2024

Payment Deadline

Apr 21, 2024

Don't miss out! Enrollment closes in 7 days

|

Bulk purchases

$499 USD

4.6

(5)

·

4 Weeks