From experimenting and channel building, to copywriting and branding, learn the skills that will help you get ahead in this 5 day bootcamp.
You're a marketer in the first 5 years of your career and you want to accelerate your career by learning new skills.
You want access to frameworks, playbooks, and strategies that will help you acquire customers and grow revenue.
You're a student or non-marketer who wants to learn the skills required to pursue a new career in growth marketing.
From acquisition to retention, you'll learn all the key ingredients needed to create high performing marketing channels.
We'll go through all the major channels and tactics, so you understand the bigger picture and know where to focus your efforts.
Learn how to take an idea from 0 to revenue: ideation, experimentation, measurement and scaling – we'll cover it all.
It's not just about hard skills. You'll also learn how to write persuasively, tell a compelling story, and communicate effectively with customers and colleagues.
Learn how to become a high performance marketer, and what differentiates the top 10% of growth marketers from the rest.
At the end of the course, you'll get a dedicated 45 minute one on one coaching session with Zain to discuss your unique needs.
You get access to the exact frameworks, strategies, and playbooks that practitioners like Zain and others have used to build marketing channels that have generated millions of users and millions in revenue.
We're not here to talk abstract theory. Our goal is to arm you with practical knowledge and insights, which you can apply at your job to get measurable results.
With office hours and one one one mentorship sessions, you will get advice and insights that are tailored specifically to your needs.
Zain is a startup executive and advisor who has helped companies acquire over 8 million users and generate over $20million in revenue.
Zain has previously served as VP of Marketing at CareGuide, and built marketing channels in the SaaS, B2C, Marketplace and Fintech spaces. He currently advises startups that are backed by top tier VCs like Y Combinator and DCVC.
01
• Positioning and personas
• Product and pricing
• Value proposition
• Tone and personality
Bonus: 30 day brand creation template
02
• Principles of persuasion
• Why People Buy
• Psychological Triggers
Bonus: How to craft an irresistible offer
03
• Types of story structures
• Elements that create a structure
• How to bring it all together to create a compelling story for your customers
Bonus: 12 story templates you can implement instantly
04
• Acquisition
• Engagement
• Monetization
• Retention
05
• Ideation and evaluation
• How to run experiments
• Measuring results
• Iterating on failure
• Scaling success
Bonus: Template for running and tracking experiments
06
• The fundamentals of business writing
• How to improve your writing
• Copywriting frameworks
• How to write effective ads, emails, and landing pages
Bonus: Copywriting formulas you can use instantly
Bonus: List of resources to create ads, emails, and landing pages
07
• Organic marketing fundamentals
• Organic vs paid marketing
• Key metrics
• SEO Fundamentals
• How to create high converting content
08
• Paid marketing fundamentals
• Key metrics
• Intro to Facebook and Instagram Ads
• Intro to Google Ads
• Intro to TikTok Ads
09
• Career Fundamentals
• Which channels to pick
• Which skills to focus on
• How to create impact at work
• Future career paths
Bonus: 30-45 minute career strategy call with Zain
10
• How pick a channel
• How to pick a topic
• How to write effectively
• Tactics and strategies to grow your following
• Introduction
• Branding
• Customer psychology
• Storytelling
• Growth fundamentals
• Experimentation
• Key metrics
• Copywriting
• Ads, Emails, Landing Pages
• Organic marketing fundamentals
• Content
• SEO
• Paid marketing fundamentals
• Facebook and Instagram Ads
• Google Ads
• TikTok Ads
• Key metrics
• Career Strategy
• How to build an online audience
Many companies have an education budget for their employees. If not, your employer may still be willing to cover it if you ask.
This email is pre-drafted to make it easy for you and your employer to understand how the course benefits your role.