I've been doing localization UX work for 23 years, and have figured out what it takes, how to do it, and how to penetrate the cultural barriers that lead to product and service failures in different markets. I'm also an Inclusive Design advocate and consultant, I am a subject matter expert in Accessibility and in reaching underrepresented community groups. I first practised cross-cultural design for 18 years before teaching it. I led global teams in global design research in 37 countries.

I mentor at UX Inner Circle for brands like Google, Harvard, Accenture, Dell, Mercedes Benz, Zappos, Netflix and FedEx. “Frank is a multi-talented powerhouse, and on top of his many skills, he's a super gifted trainer!” -Yingdi Qi, User Researcher, Localization team at Google