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Customer Discovery for New Founders and Entrepreneurs
5 days
·Cohort-based Course
The difference between Success and Failure for a Startup relies on the ability to identify and help ONE customer solve ONE huge problem.
Customer Discovery for New Founders and Entrepreneurs
5 days
·Cohort-based Course
The difference between Success and Failure for a Startup relies on the ability to identify and help ONE customer solve ONE huge problem.
Course overview
The biggest mistake to avoid is creating something nobody wants.
85% of New Startups fail within 5 years.
Not because of the lack of great technology, but because they couldn't find recurring-paying customers.
Learn to find the best customers for your business, identify their Desired Outcomes and solve their most urgent problems.
Who is this course for
01
Founders with Technical backgrounds who need Marketing help to transform features into benefits to offer a great product.
02
Female Founders in need to identify their unique competitive advantages to create a profitable business.
03
Latin Founders who have identified problems in their communities and need help building a strong business
Make smart decisions to increase your chances of Success.
Target the right customers
Not all customers are good customers. When you understand what your ideal customers are trying to achieve you will have a competitive advantage.
You will learn to identify your customer's drivers and desired outcomes
Improve your positioning to increase sales
Communicate clearly the benefits that your customer gets from your product.
Learn to articulate exactly why you are better
Differentiate from the Competition
The best way to win your competitors is by understanding not who they are, but who they serve. Your competition is the "solution" that your customers chose.
You will leave this cohort understanding who are your real competitors.
Increase your chances to raise capital
Your presentation needs to stand out to get the funding you seek, as 9 out of 10 Pitch Decks end up in the trash. Is not about how great your technology is, is about Team dynamics, Timing, Traction, and well-prepared Founders.
You will leave this cohort with a Strong presentation
As a Woman, Latin, or Technical Founder, you face many challenges, lack of opportunities, and setbacks to begin your Startup.
During this course, you will acquire the fundamental building blocks, guidance, and support to find your customers and build a profitable business.
See what people are saying
Paul G Ranky, PhD
Carlos Olivares
Leo Wang
Audrey Iffert-Saleem
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Customer Discovery for New Founders and Entrepreneurs
Meet your instructor
Patricia Rubio
Patricia Rubio
MBA Marketing and Business. 2x Founder. Brand and Business Development for F500 companies. Lean Startup National Instructor.
For more than a decade, I have built Brand Awareness and Business Development, for Fortune 500 companies.
Then I started my own journey and Co-Founded 2 companies, offering Marketing and Data Analytics for customers in Retail, Real Estate, and Product Development.
For the last 6 years, I also became a Lean Startup Instructor and I've been helping New Entrepreneurs validate their Business Ideas and find Problem and Product Market Fit.
I integrate Lean Startup, Jobs to be Done, Business Development, Positioning Marketing, and Data Analytics to help Founders avoid the same mistakes I see over and over with Startup Founders.
We work on their Customer Discovery, Marketing positioning, and Pitch Decks, so they can achieve their goals, whether they are increasing sales, attracting investors, or launching great products.
To date, I have worked with more than 500 Entrepreneurs in the US and Latin America.
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Customer Discovery for New Founders and Entrepreneurs
November 14, 16 & 18, 2022
6-10 hours
Pre-work
1 hour
You will work on a quick assessment to review where you are on your journey.
Monday, Wednesday & Friday
4:00pm - 6:00pm PT
We will cover the course syllabus over these 3 sessions. We will work on the frameworks, review customer insights, and provide you with feedback to point you in the right direction.
1:1 to review your Customer Discovery Insights
60 min
Additional and Individual time to review your customer insights.
Office Hour
30min
Optional Office Hours to get 1:1 Feedback.
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Customer Discovery for New Founders and Entrepreneurs
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Customer Discovery for New Founders and Entrepreneurs
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