Growth Design Essentials: Crafting Successful Products


2 Weeks


Cohort-based Course

Master principles for crafting successful products and driving growth through hands-on experimentation and fast-paced strategies.

Course overview

Unlock Product Success with Essential Growth Design Strategies

Welcome to the "Growth Design Essentials: Crafting Successful Products" course, designed to equip junior to mid-level designers with the skills and knowledge necessary to drive product growth and success. This course blends theoretical foundations with practical applications, ensuring participants gain a holistic understanding of growth design.

Module: Introduction to Growth Design

Participants will dive into the core principles of growth design, exploring the significance of experimentation and iteration in crafting successful products. Through engaging icebreaker activities and discussions, students will set the stage for a collaborative learning journey.

Module: Capstone Project: Initial Planning

The course introduces a comprehensive Capstone Project, encouraging cross-functional team collaboration from the outset. Participants will explore project requirements and form teams, laying the groundwork for their growth design strategy.

Module: Understanding User Behavior

By analyzing user data and creating detailed personas and journey maps, students will learn how to design with user behavior in mind. This module emphasizes the importance of understanding user needs and motivations in driving product growth.

Module: Capstone Project: Project Planning

Teams will engage in initial project planning, discussing goals and ideas virtually. This asynchronous collaboration will culminate in the submission of a project plan outline, setting a clear direction for their capstone projects.

Module: Designing for Conversion

This module delves into the principles of persuasive design, with case studies highlighting successful conversion optimization techniques. Participants will critique real-world examples, learning how to apply these principles to their projects.

Module: Capstone Project: Weekend Work

Over the weekend, teams will develop their growth design strategies and create initial drafts and prototypes. This asynchronous work will prepare them for the intensive prototyping and testing phase.

Module: Prototyping and Testing

Participants will learn techniques for rapid prototyping and usability testing, iterating on their designs based on feedback. This hands-on module emphasizes the importance of continuous improvement in product design.

Module: Capstone Project: Midpoint Review

Teams will refine their prototypes and conduct a midpoint project review with peers, gathering valuable feedback to guide their final deliverables.

Module: Implementing Growth Strategies

This module explores key growth strategies such as viral loops, SEO, and content marketing. Through analysis and critique of well-known examples, students will gain insights into effective growth tactics.

Module: Capstone Project: Final Preparations

As teams finalize their project deliverables and prepare presentations, they will ensure their growth design strategies are polished and ready for review.

Module: Presentations and Feedback

In the final in-person session, teams will present their capstone projects, receiving peer and instructor feedback. This reflective discussion will help consolidate learnings and identify next steps.

Module: Capstone Project: Final Submission

Teams will make final adjustments based on feedback and submit their project reports and presentations, showcasing their comprehensive growth design strategies.

Who is this course for


Aspiring Designers: Perfect for those struggling to build a foundation in growth design principles and techniques.


Experienced Designers: Ideal for professionals refining their skills and staying updated with trends in user-centric design.


Tech Enthusiasts and Innovators: Suitable for those interested in leveraging AI and advanced technologies in growth design.

What you’ll get out of this course

Core Growth Design Principles

Master fundamental concepts that drive product growth and success.

User Research Techniques

Conduct effective user research to inform and improve design decisions.

Data Analysis Skills

Apply data insights to optimize design strategies and enhance user experiences.

Iterative Design Process

Implement iterative design processes to continuously refine and improve products.

Practical Exercises

Analyze practical case studies and participate in hands-on projects to see growth design in action.

Real-World Applications

Analyze detailed case studies to understand successful growth design implementations.

Actionable Strategies

Develop concrete strategies for creating user-centric products that achieve market success.

Innovation Methods

Utilize innovative techniques to foster creativity and drive growth in your design process.

Effective Problem Solving

Overcome common obstacles in growth design, such as aligning design with business goals and understanding user needs.

Data-Driven Decisions

Make informed design decisions based on comprehensive data analysis and insights.

This course includes

6 interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

1 project to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Aug 12—Aug 18

    Week dates are set to instructor's time zone


    • Aug


      Introduction to Growth Design

      Mon, Aug 12, 3:00 PM - 4:45 PM UTC

    • Aug


      Understanding User Behavior

      Wed, Aug 14, 3:00 PM - 4:45 PM UTC

    • Aug


      Designing for Conversion

      Fri, Aug 16, 3:00 PM - 4:45 PM UTC


    • Introduction to Growth Design

    • Understanding User Behavior

    • Designing for Conversion

  • Week 2

    Aug 19—Aug 23

    Week dates are set to instructor's time zone


    • Aug


      Mid-Project Review

      Mon, Aug 19, 3:00 PM - 4:45 PM UTC

    • Aug


      Implementing Growth Strategies

      Wed, Aug 21, 3:00 PM - 4:45 PM UTC

    • Aug


      Capstone Project: Presentations and Feedback

      Fri, Aug 23, 3:00 PM - 4:45 PM UTC


    • Mid-Project Review

    • Implementing Growth Strategies

Meet your instructor

Fonz Morris

Fonz Morris

Fonz Morris is an entrepreneur and self-taught designer based in San Jose who, since 2020, has been the Lead Product Designer at Netflix, after leading the design team at Coursera. He was named one of Business Insider's Most Innovative Designers in 2021, serves on the Adobe Design Awards jury, and has spoken at conferences including AfroTech, UXDX, and Rethink. As an advocate for self-taught designers, he mentors students at General Assembly’s UX Design Bootcamp.

A pattern of wavy dots
Join an upcoming cohort

Growth Design Essentials: Crafting Successful Products

Inaugural Cohort



Aug 12—23, 2024

Payment Deadline

Aug 11, 2024

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots
Join an upcoming cohort

Growth Design Essentials: Crafting Successful Products

Inaugural Cohort



Aug 12—23, 2024

Payment Deadline

Aug 11, 2024

Bulk purchases


2 Weeks