Rapid Brand Bootstrapping
2 Weeks
·Cohort-based Course
Are you a driven startup founder looking to establish a powerful brand identity without breaking the bank or spending months?
Rapid Brand Bootstrapping
2 Weeks
·Cohort-based Course
Are you a driven startup founder looking to establish a powerful brand identity without breaking the bank or spending months?
Course overview
Fast-Track Your Branding Journey: Bootstrap Your Brand in Just 7 Days
Most founders have a breakthrough vision and product/technology roadmap in mind. They might even have a lead generation process in mind.
However, they lack the branding experience to make their technology stand out. Or lack of understanding that selling tech to large firms requires speaking the language of non-tech users.
Your brand is your most valuable asset in today's hyper-competitive business landscape. It's the face of your startup, the key to attracting customers, investors, and partners, and the foundation upon which lasting success is built.
But, as a startup founder, you don't have time to wait. You need results, and you need them fast.
This immersive online course is designed exclusively for entrepreneurs like you who are ready to take action. Over just seven days, you'll journey to transform your startup's brand into a compelling, relevant, and high-potential force.
Why Choose This Course:
- Action-oriented: We don't waste time on theory. You'll be taking concrete steps every day to transform your brand.
- Cost-Effective: Learn how to bootstrap your brand without draining your resources.
- Expert Guidance: Benefit from the insights and strategies of industry experts with a track record of successful brand building.
- Networking: Connect with other ambitious startup founders on a similar journey to share experiences and insights.
Who should join this course?
01
Are you a driven startup founder looking to establish a powerful brand identity without breaking the bank or spending months?
02
You agree that your brand will be a valuable asset in today's hyper-competitive business landscape. It's also key to attracting investors.
03
As a startup founder, you don't have time to wait. You need results, and you need them fast.
What you’ll get out of this course
Build Your Start-up Brand Architecture
How you build synergy between your products and your brand(s) depends on the brand architecture. We will support you in choosing the brand architecture for your start-up.
Position Your Start-up Brand
You will learn to build your brand strategy using the Brand Positioning Model. A vital outcome of the course will be for you to make a positioning of your brand under our supervision.
Assessing Brand Names
Participants will understand how brand names set expectations and what kind of promise brand names set. You will be able to rank and judge the best naming options based on your strategy.
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Rapid Brand Bootstrapping
Course syllabus
01
Brand Architecture
What is a brand architecture? How does it affect the messaging of brands and products? How do you build synergies among products?
In this module you will learn the key topics and you will make critical decisions about your brand architecture
02
Brand Positioning
You will learn how to use the Brand Key to develop the positioning of your start-up. This is a key strategic moment for your marketing efforts.
03
Brand Naming
Why is a brand name important? How can you assess the performance of a brand name? Beyond the creativity part (which eludes this course), we will provide you with tools to assess brand names, and their fit in their strategy.
04
Making Your Brand Happen
Most start-up companies will have little/ no budget for branding and will spend what is available for marketing in lead generation.
What are the dos and donts of execution? Why consistency and focus are essential? How do you make your brand happen when bootstrapping it?
Meet your instructor
Filiberto Amati
This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.
Not sure this course is for you?
Do you still have doubts? No worries, let's talk about it.
Let's have a 15-minute chat and assess our needs and whether they fit with our course deliverables.
Free of charge!
Schedule a call Free of charge
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on exercises about your brand.
Interactive and deliverable-based
You will be working with the lectures and your peers to make the most of this experience
Join like-minded founders
Join a community of like-minded people who want to learn and grow alongside you.
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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