Product Strategy for Designers
4.4
(104 ratings)
4 Weeks
·Cohort-based Course
Advocate for your ideas, influence product and step up your design career.
Product Strategy for Designers
4.4
(104 ratings)
4 Weeks
·Cohort-based Course
Advocate for your ideas, influence product and step up your design career.
Experience designing at
Course overview
Build strategic influence, have more impact and deliver more value
Are you working in a low design maturity organization? Do others understand the value of design? Are you given space to have influence and impact in your role?
This course takes you through 6 modules in 6 weeks. Together, we'll discuss how to make sense of ambiguous product challenges, make design decisions based in strong rationale, build confidence through communication, storytelling and design principles.
Who is this course for?
01
Junior - Mid-level designers
You're confident in your craft – now you're looking to level up design strategy and influence
02
Challenge-driven individuals
You're looking to move beyond being handed solutions in briefs – you want to influence the roadmap.
03
Career climbers
You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.
04
In-house designers
You work in-house (not an agency) with at least 500 employees.
What you'll get
Specific frameworks for getting stakeholders bought into your work
Develop the skills needed to strategically influence product strategy, feel empowered to make a difference on your team and present with confidence.
Hands on learning through video and live sessions
Learn alongside an engaged community, join live working sessions with Femke and course alumni mentors every week, PLUS gain templates, resources, and worksheets you can repurpose for later.
Learn hands-on with Femke in weekly live sessions
Unlock the tools needed to turn an ambiguous project into an articulated plan while gaining cross-functional alignment along the way.
All-new lesson videos to help you build conviction in your design decisions
Develop the skills needed to strategically influence product strategy and feel empowered to make a difference in your team with all-new exclusive content from Femke - not available anywhere else!
Learn from leading industry guests
Hear from product and design leaders at leading tech companies. You'll get an insider look into how they work with stakeholders.
This course includes
11 interactive live sessions
Lifetime access to course materials
71 in-depth lessons
Direct access to instructor
7 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Strategy for Designers
Course syllabus
Week 1
Jul 1—Jul 7
Events
- Jul
3
👋 Course welcome
👋 Course welcome
Wed, Jul 3, 5:00 PM - 6:00 PM UTC
- Jul
5
1️⃣ Write your own PRD / working session
1️⃣ Write your own PRD / working session
Fri, Jul 5, 5:00 PM - 6:00 PM UTC
Modules
- Start hereStart here6 Lessons • 1 Project
- 1: Introduction to Product1: Introduction to Product7 Lessons • 1 Project
Week 2
Jul 8—Jul 14
Events
- Jul
10
2️⃣ Work on your vision / working session
2️⃣ Work on your vision / working session
Wed, Jul 10, 5:00 PM - 6:00 PM UTC
- Jul
12
3️⃣ Craft your principles / working session
3️⃣ Craft your principles / working session
Fri, Jul 12, 5:00 PM - 6:00 PM UTC
Modules
- 2: Developing a product strategy2: Developing a product strategy9 Lessons • 1 Project
- 3: Crafting Principles3: Crafting Principles7 Lessons • 1 Project
Week 3
Jul 15—Jul 21
Events
- Jul
15
📌 Q&A with Darshan Gajara
📌 Q&A with Darshan Gajara
Mon, Jul 15, 3:00 PM - 4:00 PM UTC
- Jul
17
4️⃣ Write a communication strategy / working session
4️⃣ Write a communication strategy / working session
Wed, Jul 17, 5:00 PM - 6:00 PM UTC
- Jul
18
(RESCHEDULED) 📌 Q&A with Tregg Frank
(RESCHEDULED) 📌 Q&A with Tregg Frank
Thu, Jul 18, 5:00 PM - 6:00 PM UTC
- Jul
19
5️⃣ Create a storytelling plan / working session
5️⃣ Create a storytelling plan / working session
Fri, Jul 19, 5:00 PM - 6:00 PM UTC
Modules
- 4: Leading through communication4: Leading through communication9 Lessons • 1 Project
- 5: Become an engaging storyteller5: Become an engaging storyteller6 Lessons • 1 Project
Week 4
Jul 22—Jul 26
Events
- Jul
23
📌 Q&A with Steven Steiner!
📌 Q&A with Steven Steiner!
Tue, Jul 23, 12:00 AM - 1:00 AM UTC
- Jul
24
6️⃣ Work on your design initiative proposal / working session
6️⃣ Work on your design initiative proposal / working session
Wed, Jul 24, 5:00 PM - 6:00 PM UTC
- Jul
26
👋 Course wrap up
👋 Course wrap up
Fri, Jul 26, 5:00 PM - 6:00 PM UTC
Modules
- 6: Influencing design culture6: Influencing design culture9 Lessons • 1 Project
- Wrap upWrap up3 Lessons
Bonus
Modules
- RecordingsRecordings11 Lessons
- Evergreen resourcesEvergreen resources4 Lessons
4.4
(104 ratings)
What students are saying
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Product Strategy for Designers
Meet your instructor
Femke
Lead product designer, podcaster, educator and mentor.
Hi, I'm Femke! I am a design manager that worked as a product designer for over 5 years at the world's leading tech companies such as Uber, Wealthsimple and Gusto.
I focus on educating the next generation of designers on YouTube where I have 70k+ subscribers and over 1 million views. I have mentored 150+ designers and helped them land their dream job, I also run a community with 200+ designers from companies such as Google, Hubspot, and Booking.com.
Course schedule
3-4 hours per week
Office hours
Wednesdays or Fridays
Join Femke and course alumni mentors once a week on Wednesday's or Friday's for live sessions to get your burning questions answered while working through worksheets with your peers.
Sessions will run at Europe & North America friendly times.
Self-paced modules
2 hours per week
Work through 2 modules a week with an accompanying video. This format was created to ensure you understand concepts, and provide you with tools to implement what you learned as a next step.
Resources, templates & worksheets
2 hours per week
Tried and true templates, resources and worksheets you can use at work to advocate for your ideas, feel empowered to have strategic influence within your team and get included in product strategy conversations.
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Product Strategy for Designers
Hear from the following design and product experts
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Product Strategy for Designers
Step up your design career
Turn an ambiguous project into an articulated plan
Learn to make sense of ambiguous product challenges while gaining cross-functional alignment. Femke will help you navigate becoming a strategic partner to product.
Interactive and resource-based
Get access to valuable resources, templates, and worksheets that you can use to gain influence in your teams.
Learn with a cohort of peers
You'll interact and learn from Femke, course alumni mods, and meet like-minded individuals in our weekly live sessions.
FAQ
What is the expected time commitment?
What happens if I can’t make a live session?
Can I expense this course to my employer?
Are there any discounts?
Is there a refund policy?
Is financial aid available?
What happens when I join the wait list?
Can I pay in instalments?
Is this course for beginners?
Do I get a certificate?
The course is sold out! Will there be another cohort?
Can I be moved to a future cohort?
Is the course live?
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Product Strategy for Designers
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you