Data Storytelling for Startups
5 Days
·Cohort-based Course
Learn how to tell a story with data and make it resonate with any audience.
Data Storytelling for Startups
5 Days
·Cohort-based Course
Learn how to tell a story with data and make it resonate with any audience.
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Course overview
Data Storytelling for Startups
"No one ever made a decision because of a number. They need a story."
Who is this course for?
01
If you produce or present reports regularly and want to enhance how you communicate with data
02
If you come from a non-quantitative background, and want to skip all the math theory in data
03
If you work in Marketing, Customer Experience, Sales, or Product, and don't want to depend on others for analysis
Key outcomes
Turbocharge your communication with the power of data storytelling
- You will communicate in the form of beautiful and intuitive data visualizations and narratives as presentations or reports.
- You will provide actionable recommendations based on data insights that address the needs of your stakeholders.
Carry out simple but powerful analytics for data-driven insights
- You will use benchmarking, segmentation, and funnel analysis to dig into the data relevant for teams in HR, marketing, product, or sales.
- You will apply frameworks that help to derive insights with tangible business value from complex datasets and analyses.
Translate from business needs to data and back
- You will enhance your credibility by mastering concepts including statistical bias, confounding variables, and dataset limitations and translating them into business terms for stakeholders.
Data Storytelling for Startups
Marketing Teams
How might we visualize our AARRR funnel and optimize metrics?
Customer Experience Teams
How might we breakdown customer feedback and improve service efficiency?
Product Teams
How might we drive user retention?
Elevate Messy Data into Beautiful Insights
Drive Business Impact
Strategize faster with quick turn around of insight generation without getting your data team involved and wow your colleagues with beautiful presentations.
See what people are saying
Jay Caluag
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Data Storytelling for Startups
Meet your instructor
Aurélien Chu
Co-Founder, COO of Eskwelabs
Aurélien oversees the educational experiences at Eskwelabs. He is passionate about advancing understanding of decision science, bringing together advanced data skills and business strategy frameworks to unearth novel insights.
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Data Storytelling for Startups
Course schedule
3 Sessions / 6 Hours
Session 1: October 3
5:00 pm - 7:00 pm (Pacific Time)
Session 2: October 5
5:00 pm - 7:00 pm (Pacific Time)
Session 3: October 7
5:00 pm - 7:00 pm (Pacific Time)
Course syllabus
01
Data Insights
You will work under the guidance of an instructor and team coaches to develop the first part of a project analysis - ideation, design thinking, and hypothesis generation in order to develop research questions followed by exploratory data analysis (EDA)
Deliverables:
- Data Hypotheses
- Research Questions
- Exploratory Data Analysis
02
Data Analysis
Learners will work under the guidance of an instructor and team coaches to develop the second part of their project analysis - an in-depth analysis of their data using a combination of segmentation and benchmarking analysis in order to identify ways to measurably improve business performance.
Deliverables:
- Segmentation Analysis
- Benchmark Analysis
03
Data Narratives
Learners will work under the guidance of an instructor and team coaches to build a storyboard that establishes a clear data narrative and structures a data-driven insights report.
Deliverables:
- Storyboard
- Preliminary Data Visualizations
04
Data Visualizations
Learners will work under the guidance of an instructor and team coaches to finalize their report using beautiful data visualizations that provide compelling support for data insights and recommendations.
Deliverables:
- Data Visualizations
- Final Report
05
Public Speaking with Data
Learners will present their report and receive feedback and coaching on enhancing their public presence in the context of data storytelling and persuasive communication.
Deliverables:
- Final Report Presentation