You will work under the guidance of an instructor and team coaches to develop the first part of a project analysis - ideation, design thinking, and hypothesis generation in order to develop research questions followed by exploratory data analysis (EDA)

Deliverables:

• Data Hypotheses
• Research Questions
• Exploratory Data Analysis

Learners will work under the guidance of an instructor and team coaches to develop the second part of their project analysis - an in-depth analysis of their data using a combination of segmentation and benchmarking analysis in order to identify ways to measurably improve business performance.

Deliverables:

• Segmentation Analysis
• Benchmark Analysis

Learners will work under the guidance of an instructor and team coaches to build a storyboard that establishes a clear data narrative and structures a data-driven insights report.

Deliverables:

• Storyboard
• Preliminary Data Visualizations

Learners will work under the guidance of an instructor and team coaches to finalize their report using beautiful data visualizations that provide compelling support for data insights and recommendations.

Deliverables:

• Data Visualizations
• Final Report

Learners will present their report and receive feedback and coaching on enhancing their public presence in the context of data storytelling and persuasive communication.

Deliverables:

• Final Report Presentation