Impactful Social Writing


(38 ratings)


2 Weeks


Cohort-based Course

Frameworks to embrace your inner badass & write anti-clickbait content that converts on Twitter and LinkedIn. Build authority & earn cash.

Course overview

A no BS methodology for consistently producing content with impact.

Generate ideas that resonate with the right people and stand out from the crowd.

Become a more impactful online writer so your content grabs and keeps attention.

Self-edit with confidence so your posts drive engagement & deliver the results that matter to you.

Build authority as an expert in your industry so you can grow your business or develop your career.

This course is for:


Content writers looking to build their expert authority, advance their careers and attract better clients.


Entrepreneurs who are eager to grow their business by building an engaged audience of ideal prospects, partners, and investors.


Ambitious professionals who want to start building their brand to monetize a side hustle. advance their career, or create impact.

Key outcomes:

Define the brand of YOU

Set a foundation to build staying power to drive your social journey.

Make the core decisions that shape everything you create now and later.

Build your idea generation engine

Learn how to find your vibe and align your "why" to your audience's "so what".

Build the systems to create competition-free content that breaks through the noise.

Write scroll-stopping hooks without the clickbait

Clickbait hooks may get attention, but they kill credibility.

Learn how to write valuable hooks that resonate with your target audience and pique their purchasing interest.

Write a body where readers devour every word

A good hook means nothing without a strong body.

Keep readers engaged from start to finish with filler-free content that flows, educates, and entertains.

Turn good first drafts into masterpieces

Editing is what separates decent from excellent content.

Learn how to identify common mistakes like jargon, filler, and redundancy so your content is smooth, cohesive, and engaging from start to finish.

Live edits and Q&A

Learn from real-time edits that show you what to change and why.

Get on-the-spot feedback that answers your questions and builds your confidence.

Bonus content & community

Access to async video walkthroughs and digital products to supplement your learning.

Plus, special rates to join a community of online creators looking to grow together.

What people are saying

        The best writing course you can take right now. Spectacular value and amazing just how much content the instructors packed into just one week. Resources that will be useful forever.
Thomas Strider

Thomas Strider

Business Coach for Creators & Freelancers
        I take several courses about online writing, and this one is worth every penny of it. If you're serious about growing on social media and staying authentic at the same time, but you don't know how to write effectively, this course is for you.
Maha Ahmed

Maha Ahmed

Mindful Productivity and Personal Growth Writer
        Erica and Kasey are the best people to teach about Social Writing. I love how everything was tied together from the logical thought of how to connect with your personal brand to how you can come up with content ideas, and how to get started. I recommend everyone who is interested in taking the course to do so, it's worth every penny.
Monica Odhiambo

Monica Odhiambo

Virtual Assistant & Social Media Manager
        Absolute value bomb. I expected five hours of input and got so much more. Not just knowledge, but actionable advice. And so much personal attention that it would have been stupid to postpone the self-study assignments. Do the work. Get feedback. Grow. Thank you, Erica, thank you, Kasey, for the best course I had in over a decade 🙏
Arne Völker

Arne Völker

Writer & Content Consultant
        Erica and Kasey's Social Writing Bootcamp delivered WAY more than it promised. It's like nothing else you'll find out there today. Bottom line: The course was amazing. 5/5 stars, 100% would recommend.
Lisa Ross

Lisa Ross

The Job Crafter | I talk about how Career Design is the real solution to the "I hate my 9to5" problem
        I thought writing courses were crap until I met Erica and Kasey.  Every session was packed with value and it was definitely worth my time. They were kind, attentive and eager to help us produce better results on social media.  I've never had such a wholesome experience in one course and I'm glad I was a part of it.
Fadairo Funmilola

Fadairo Funmilola

Content writer for cryptocurrency and marketing companies
        I now have a framework that I can adapt to my message (thank you so much Erica, you freaking rock) and to Kasey, it just made me much more aware of who I am speaking to and what my brand is about. So grateful for you girls, this was awesome.
Beatrice Fischer

Beatrice Fischer

I help insecure women overcome impostor syndrome, procrastination and find their strengths
        Kasey & Erica do a great job walking you through the process of writing well and with purpose. Good format. Great interaction between Cohort members and from Erica & Kasey.
Brad Koch

Brad Koch

Helping Business Owners: Solve Problems

Meet your instructors

Erica Schneider (Head of Content at Grizzle)

Erica Schneider (Head of Content at Grizzle)

Erica is the Head of Content at Grizzle, a Content Marketing Agency with "unreasonable" editorial standards.

She grew her audience organically from 0 → 40k+ in 6 months across Twitter and LinkedIn by sharing valuable content with zero clickbait.

She's also trained 45+ writers to produce page-turning content that moves the needle.

Kasey Jones (Startup Growth Strategist)

Kasey Jones (Startup Growth Strategist)

Kasey Jones is a growth consultant, advisor, and coach for early-stage startup founders and their teams, helping them accelerate revenue. She is also the host and author of High Growth Founders podcast and newsletter.

With 160k+ followers across Twitter, LinkedIn, Tiktok, and Instagram, she has trained 100s of entrepreneurs and business professionals to build powerful, authentic personal brands. She is also the social selling trainer for the communities of beauty and CPG brands such as Gwen Stefani's GXVE Beauty and oHHo CBDs.

Learning is better with live feedback

Learning is better with live feedback

Real-time expert insights

Understand why editors make tactical changes and how to apply their insights to your writing.

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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More of what people are saying

        This course was the best thing I could have done to lay down the foundations of how to brand myself and know what quality writing is. Taking this course has helped me improve my writing skills by tenfold. Bonus, I had such a great time this week, I didn't want it to end! It's been a great investment and I'm really excited about what's to come.
Emmy Bee

Emmy Bee

I’m a 9-5er building her online writing biz in public
        Erica and Kasey are the kind of mentors I always needed. Because they neither follow the crowd blindly nor will ever guide you to do the same.
Payal Wadhwa

Payal Wadhwa

B2B SaaS content writer
        Erica and Kasey did such an amazing job taking us through specific concepts in personal branding and writing. They went above and beyond in providing us with the right resources, answering questions, getting the right people together, and fostering a community of wonderful souls! One of the best writing courses I've taken so far!
Shruthi Sundaram

Shruthi Sundaram

I'll help you design a coaching biz from 0 to your first high-ticket clients, in a way that works for you.

Course syllabus


Personal Brand Foundation

Know your why and find your vibe (tone, style, brand theme).

Learn how to curate a POV that sets you apart from the crowd.


Idea Engine & Generation

Ideas that align with your "why" and your audience's "so what?"

Engage in practical exercises that take you from stuck to start.


Hook Principles & Frameworks

Scroll-stopping frameworks that poke the pain, pique interest, and get readers to click "see more".

Learn content writing principles designed to capture attention and catalyze engagement.


Body Principles & Frameworks

Once you grab attention, you need to keep it.

Learn how to structure and format your content so it's smooth & entertaining from start to finish.


Live Editing & Q&A

Understand why editors make the changes they do so you can replicate it yourself.

We'll have dedicated time to ask questions about anything you'd like.

Course schedule

10 hours over two weeks
  • Monday, January 30, 2023

    11:00am - 12:30pm EST

    Learn how to curate a POV that sets you apart from the crowd. Then, generate ideas that align with your "why" and your audience's "so what?"

  • Wednesday, February 1, 2023

    11:00 - 12:30pm EST

    Learn how to build your unique idea generation engine.

  • Friday, February 3, 2023

    11:00am - 12:30pm EST

    Learn & practice scroll-stopping hook frameworks that poke the pain and pique interest.

  • Monday, February 6, 2023

    11:00am - 12:30pm EST

    Learn how to structure, format, and write your body so it's captivating and cohesive.

  • Wednesday, February 8, 2023

    11:00am - 12:30pm EST

    Watch live edits to learn why editors make the changes they do. Then, replicate it with your work.

  • Friday, February 10, 2023

    11:00am - 12:30pm EST

    Dedicated time to ask the instructors questions about anything you learned in the course.

  • Bonus material

    On demand

    Access to tons of videos, worksheets, cheat sheets, templates, and more.

  • Office Hours (Optional 1:1 time)

    Saturday, February 4th at 11am EST

    For students that want more time with us to get specific questions answered or additional support.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Where can I continue learning when the course is complete?
Can I expense this course?
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Impactful Social Writing