Impactful Social Writing
9.6
(38 ratings)
2 Weeks
·Cohort-based Course
Frameworks to embrace your inner badass & write anti-clickbait content that converts on Twitter and LinkedIn. Build authority & earn cash.
9.6
(38 ratings)
2 Weeks
·Cohort-based Course
Frameworks to embrace your inner badass & write anti-clickbait content that converts on Twitter and LinkedIn. Build authority & earn cash.
Get notified about the next cohort
Hosted by
Erica Schneider (Head of Content at Grizzle) and Kasey Jones (Startup Growth Strategist)
Edited 3M+ words <> Coached 100+ founders
Course overview
Generate ideas that resonate with the right people and stand out from the crowd.
Become a more impactful online writer so your content grabs and keeps attention.
Self-edit with confidence so your posts drive engagement & deliver the results that matter to you.
Build authority as an expert in your industry so you can grow your business or develop your career.
01
Content writers looking to build their expert authority, advance their careers and attract better clients.
02
Entrepreneurs who are eager to grow their business by building an engaged audience of ideal prospects, partners, and investors.
03
Ambitious professionals who want to start building their brand to monetize a side hustle. advance their career, or create impact.
Set a foundation to build staying power to drive your social journey.
Make the core decisions that shape everything you create now and later.
Learn how to find your vibe and align your "why" to your audience's "so what".
Build the systems to create competition-free content that breaks through the noise.
Clickbait hooks may get attention, but they kill credibility.
Learn how to write valuable hooks that resonate with your target audience and pique their purchasing interest.
A good hook means nothing without a strong body.
Keep readers engaged from start to finish with filler-free content that flows, educates, and entertains.
Editing is what separates decent from excellent content.
Learn how to identify common mistakes like jargon, filler, and redundancy so your content is smooth, cohesive, and engaging from start to finish.
Learn from real-time edits that show you what to change and why.
Get on-the-spot feedback that answers your questions and builds your confidence.
Access to async video walkthroughs and digital products to supplement your learning.
Plus, special rates to join a community of online creators looking to grow together.
9.6
(38 ratings)
Thomas Strider
Maha Ahmed
Monica Odhiambo
Arne Völker
Lisa Ross
Fadairo Funmilola
Beatrice Fischer
Brad Koch
Erica is the Head of Content at Grizzle, a Content Marketing Agency with "unreasonable" editorial standards.
She grew her audience organically from 0 → 40k+ in 6 months across Twitter and LinkedIn by sharing valuable content with zero clickbait.
She's also trained 45+ writers to produce page-turning content that moves the needle.
Kasey Jones is a growth consultant, advisor, and coach for early-stage startup founders and their teams, helping them accelerate revenue. She is also the host and author of High Growth Founders podcast and newsletter.
With 160k+ followers across Twitter, LinkedIn, Tiktok, and Instagram, she has trained 100s of entrepreneurs and business professionals to build powerful, authentic personal brands. She is also the social selling trainer for the communities of beauty and CPG brands such as Gwen Stefani's GXVE Beauty and oHHo CBDs.
Real-time expert insights
Understand why editors make tactical changes and how to apply their insights to your writing.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
9.6
(38 ratings)
Emmy Bee
Payal Wadhwa
Shruthi Sundaram
01
Personal Brand Foundation
Know your why and find your vibe (tone, style, brand theme).
Learn how to curate a POV that sets you apart from the crowd.
02
Idea Engine & Generation
Ideas that align with your "why" and your audience's "so what?"
Engage in practical exercises that take you from stuck to start.
03
Hook Principles & Frameworks
Scroll-stopping frameworks that poke the pain, pique interest, and get readers to click "see more".
Learn content writing principles designed to capture attention and catalyze engagement.
04
Body Principles & Frameworks
Once you grab attention, you need to keep it.
Learn how to structure and format your content so it's smooth & entertaining from start to finish.
05
Live Editing & Q&A
Understand why editors make the changes they do so you can replicate it yourself.
We'll have dedicated time to ask questions about anything you'd like.
11:00am - 12:30pm EST
Learn how to curate a POV that sets you apart from the crowd. Then, generate ideas that align with your "why" and your audience's "so what?"
11:00 - 12:30pm EST
Learn how to build your unique idea generation engine.
11:00am - 12:30pm EST
Learn & practice scroll-stopping hook frameworks that poke the pain and pique interest.
11:00am - 12:30pm EST
Learn how to structure, format, and write your body so it's captivating and cohesive.
11:00am - 12:30pm EST
Watch live edits to learn why editors make the changes they do. Then, replicate it with your work.
11:00am - 12:30pm EST
Dedicated time to ask the instructors questions about anything you learned in the course.
On demand
Access to tons of videos, worksheets, cheat sheets, templates, and more.
Saturday, February 4th at 11am EST
For students that want more time with us to get specific questions answered or additional support.