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Punchy Messaging for B2B Tech Marketing
3 Weeks
·Cohort-based Course
Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Punchy Messaging for B2B Tech Marketing
3 Weeks
·Cohort-based Course
Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.
Course overview
Build the skills (and confidence) to write good messaging
Take the guesswork out of how to write good messaging.
In this hands-on course, you'll learn how to:
Craft clear, compelling messaging that resonates.
Use storytelling to shape a strong, human narrative.
Turn positioning into messaging that works across your site, decks, and sales materials.
Whether you’re refining an existing strategy or building from scratch, this course will help you sharpen your thinking, speed up your writing, and give you repeatable frameworks to get to better messaging—faster.
If you write for B2B, this is for you.
01
Product marketers who want to write bolder, more human messaging for their tech products and solutions.
02
B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.
03
Tech founders who want to write messaging that makes their product sound simpler and more compelling.
What you'll get out of this course
Write better messaging faster with frameworks and formulas
Get to good messaging faster with fewer rewrites and revisions (and less frustration).
Generate fresh ideas and new angles for your messaging
Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.
Feel confident about your messaging chops
Get clear on how to take messaging from good to great every time and realize how awesome you are at this.
Know what great messaging really looks like — and what misses the mark
Build the skill to confidently assess (and improve) whatever AI gives you.
What’s included
Live sessions
Learn directly from Emma Stratton in a real-time, interactive format.
Private 1-1 with Emma
Get a live, private feedback session with Emma
Signed copy of Make It Punchy
Get a signed, personalized copy of Emma's bestselling book: Make It Punchy
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 6 lessons
Week 1
Sep
9
Session 1: Value props, benefits, and features
Sep
11
Session 2: Storytelling
Week 2
Sep
19
Session 3: Messaging
Week 3
Sep
25
Session 4: Messaging
Sep
26
Open Q&A
Bonus
Lesson 1 | Positioning
Lesson 2 | Messaging: an overview
Lesson 3 | Messaging: the strategic part
Lesson 4 | Messaging: the writing part
Lesson 5 | Story structure
Lesson 6 | Value-based narrative
What students are saying
Meet your instructor
Emma Stratton
Emma Stratton
Punchy Founder
Emma is an expert in positioning and messaging for B2B tech.
At Punchy, she guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out (and kicks butt).
To date, she’s consulted with 200+ companies (Loom, Miro, Outreach, and Uber, to name a few) and trained over 2500 product marketers from teams at leading companies like Salesforce, Atlassian, Microsoft, Zoom, Gong and more.
Join an upcoming cohort
Punchy Messaging for B2B Tech Marketing
Cohort 5
$1,295
Dates
Application Deadline
Cohort 6
$1,295
Dates
Application Deadline
Next available courses
About 10 hours across 3 weeks
Cohort 5: September 9th - 26th, 2025
- On-demand Video Access: September 2nd
- Live Workshop 1: September 9th @ 9-11 am PST
- Live Workshop 2: September 11th @ 9-11 am PST
- Live Workshop 3: September 19th @ 9-10.30 am PST
- Live Workshop 4: September 25th @ 9-10.30 am PST
- Open Q&A: September 26th @ 9-10 am PST
Cohort 6: October 20th - November 7th, 2025
- On-demand Video Access: October 13th
- Live Workshop 1: October 20th @ 8-10 am PST
- Live Workshop 2: October 23rd @ 8-10 am PST
- Live Workshop 3: October 30th @ 8-9.30 am PST
- Live Workshop 4: November 6th @ 8-9.30 am PST
- Open Q&A: November 7th @ 8-9 am PST
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on exercises
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and exercise teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
Punchy Messaging for B2B Tech Marketing
Cohort 5
$1,295
Dates
Application Deadline
Cohort 6
$1,295
Dates
Application Deadline
$1,295
USD
3 Weeks