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Sales Enablement Without a Sales Enablement Team

A crash course and workshop for busy GTM leaders who deeply value upskilling their team — while working with very limited resources.

This course is no longer available.

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previous gtm experiences include

Quantcast | San Francisco CA
Twilio
commercetools
Tubular Labs
Hopin

Course overview

It's hard trying to do it all as a sales leader.

You're a revenue leader in a fast-growing, ground-up, green-fields, or budget-tightening environment, and you're going it alone without enablement support. Oof.


Still — you deeply value your team's skill development. But while you're working to close deals and optimize workflows, there's never enough of you to go around. (And forget about producing kickoffs, sales motion playbooks, and a seamless tech stack — those are several quarters or years away.)


But, there's really good news!


You absolutely can stand up an effective enablement program while you make a case for future budget and headcount. How? You get creative with what you already have, and make everyone excited for more.


So let's get scrappy together.


Dozens of overwhelmed sales leaders — from first-time managers to CROs — have asked me over the years: where do I even start? Should I plan a kickoff? Make playbooks? Set up a content library? Overhaul Salesforce?


The answer is different for every sales team. I'll show you how to get to it so you can start tackling your top priorities first to see demonstrative, positive change.


Join an exclusive cohort of your peers as we discuss the challenges of doing more with less in sales enablement. We'll support each other in making roadmaps you can take back to work immediately.


Expect an engaging, to-the-point course that maximizes your valuable time spent away from the selling floor.


Then, you'll receive two 1:1 coaching calls, access to our private online community, and materials you can refer to indefinitely.

Who is this course for

01

You're a sales leader who's pulled into every call and meeting. You need to scale yourself by training reps, but don't know where to start.

02

You don't have the luxury of time (or really, time to even think), but you need to set your teams up for success in order to grow quickly.

03

You want to craft an enablement business case, but you're not sure how to articulate quick wins and longer-term outcomes to leadership.

What you'll get from this course

Assess where your team and organization are today — and where you want to go this year.

Take stock of the skills your sellers have and need in order to excel through major strategic developments within the business, such as:



  • Sales motion changes
  • ICP rollouts or updates
  • Restructuring by segments
  • Territory or BoB reassignments

Get clear on what your team will need (and only what they'll need) over the next 3, 6, and 12+ months.

  • Use Elemental Revenue's framework to work backwards and unpack key milestones to hit along the way.
  • Decide if it even makes sense to have an SKO, certification program, or sales methodology implementation, and learn about lightweight versions you can do yourself.

Shift from being reactive to being strategic.

  • Use Elemental Revenue's scalable methodology to save yourself hours of admin work and get ahead of the curve.
  • Make a case for future enablement budget by articulating quick wins and mapping out an enablement maturity model for leadership.

Strategize to share the enablement and change management load cross-functionally.

Get pro tips on diplomatically engaging with Product, PMMs, CS, Ops and other teams to:

  • Reduce duplication of efforts
  • Increase organic knowledge-sharing
  • Align on internal comms to protect your sellers' workflows (looking at you, random Slack announcements)

Meet other savvy sales leaders in an exclusive cohort.

  • Authentically share the challenges experienced as a GTM leader in small group
  • Collaborate on solving each other's enablement puzzles, using the provided frameworks and guides
  • Be invited to our private-access community, to stay in touch and share ideas after the course ends

Gain access to proven guides and templates that save you time and brain power.

  • Free up brain space with guides that cut the admin work and get things done
  • Set the stage now for a culture of high-achieving sellers and world-class enablement

What’s included

Jill Clark Fulmer

Live sessions

Learn directly from Jill Clark Fulmer in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

23 lessons • 6 projects

Week 1

Apr 30—May 4

    Meet Your Cohort

    • 👋

      Introduce Yourself!

      Submit by May 1

    Apr

    30

    Live Session

    Wed 4/306:00 PM—7:30 PM (UTC)

    Week 1: Your 3 Immediate Wins

    • 🖥️

      Recap of Live Session: Your 3 Immediate Wins

      Complete by May 3
    • 🧑‍💻

      Lining Up Your Plan

      Complete by May 3
    • 🧑‍💻

      Sharing Your Plan

      Submit by May 3
    • ☑️

      Book Your 1:1 Coaching Calls

      Complete by May 3

Week 2

May 5—May 11

    Week 2: Name Your Blockers

    • ✍️

      Self Reflection: What Stayed With You From Last Week?

      Complete by May 10
    • 🖥️

      Video: Types of Blockers

      Complete by May 10
    • 🧑‍💻

      Exercise: What's Blocking You?

      Complete by May 10
    • ✍️

      Share: What Surprised You?

      Submit by May 10

    Week 2: Line Up Your Co-Conspirators

    • 🖥️

      Video: Co-Conspirators

      Complete by May 10
    • 🧑‍💻

      Exercise: Choosing Your Co-Conspirators

      Complete by May 10
    • 🧑‍💻

      Exercise: Mutual Wins

      Complete by May 10
    • ✍️

      Assignment: Schedule Your 3(+) Co-Conspirator 1:1s

      Submit by May 10

Week 3

May 12—May 18

    Week 3: Crafting Your Enablement Action Plan

    • 🖥️

      Video: Shifting from Being Reactive to Being Strategic

      Complete by May 17
    • 🖥️

      Video: Repeatable Actions Build Culture

      Complete by May 17
    • 🖥️

      Video: Realistic Incremental Goals

      Complete by May 17
    • 🧑‍💻

      Mapping Out By Week

      Submit by May 17

Week 4

May 19—May 23

    Week 4: Laying the Groundwork for Future Enablement Budget

    • 🖥️

      Video: Reasonable Maturity Modeling

      Complete by May 24
    • 🖥️

      Video: Types of Enablement Support

      Complete by May 24
    • 🖥️

      Video: Making a Business Case for Enablement Budget

      Complete by May 24
    • 📘

      Resource: Business Case Template

      Complete by May 24

    Week 4: Tying it All Together

    • 🖥️

      Video: Takeaways

      Complete by May 24
    • ✍️

      Share: Your Finished Action Plan

      Submit by May 24

    Week 4: What Now?

    • 📚

      Lifetime Access to Materials

      Complete by May 24
    • 🎓

      Staying in Touch

      Complete by May 24

Bonus

    Bonus Modules: Curating your time

    • 📄

      Diplomatically Saying "No" to Leadership

    • 📄

      Using Affordable Technology as Your Body Double

    • 📄

      Removing the Crazy-makers

    • 📄

      Guarding Your Planning Days

Meet your instructor

Jill Clark Fulmer

Jill Clark Fulmer

Revenue Enablement Pioneer || GTM Consultant

After several years in sales, coaching, and media, Jill joined the nascent sales enablement industry in the early 2010s, just as it delineated from standard corporate training practices.


She's been at the forefront of innovation and experimentation in enablement, designing programs, content, and processes that weave into the frenetic pace of the modern workplace.


After getting her own enablement crash course within full-time roles in Ad Tech and SaaS, Jill launched a consulting practice designed to meet GTM teams wherever they are in their rapid growth journey.

Course schedule

2-hr live session | 2-hr self-led work

  • On-Demand Course

    You'll receive guides, templates, and materials to help you prepare for our live calls and take away solutions you can begin using immediately.

  • Interactive Live Session - Wednesday, April 30

    11:00am PT - 1:00pm PT

  • Two 1:1 Coaching Calls

    30 minutes each

    to be scheduled after the course starts

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions