Sales Enablement Without a Sales Enablement Team

3 Weeks

·

Cohort-based Course

A crash course and workshop for busy GTM leaders who deeply value upskilling their team — while working with very limited resources.

previous gtm experiences include

Quantcast | San Francisco CA
Twilio
commercetools
LeafLink
Tubular Labs

Course overview

It's hard trying to do it all as a sales leader.

You're a revenue leader in a fast-growing, ground-up, green-fields, or budget-tightening environment, and you're going it alone without enablement support. Oof.


Still — you deeply value your team's skill development. But while you're working to close deals and optimize workflows, there's never enough of you to go around. (And forget about producing kickoffs, sales motion playbooks, and a seamless tech stack — those are several quarters or years away.)


But, there's really good news!


You absolutely can stand up an effective enablement program while you make a case for future budget and headcount. How? You get creative with what you already have, and make everyone excited for more.


So let's get scrappy together.


Dozens of overwhelmed sales leaders — from first-time managers to CROs — have asked me over the years: where do I even start? Should I plan a kickoff? Make playbooks? Set up a content library? Overhaul Salesforce?


The answer is different for every sales team. I'll show you how to get to it so you can start tackling your top priorities first to see demonstrative, positive change.


Join an exclusive cohort of your peers as we discuss the challenges of doing more with less in sales enablement. We'll support each other in making roadmaps you can take back to work immediately.


Expect an engaging, to-the-point on-demand course that maximizes your valuable time spent away from the selling floor.


Then, you'll receive two 1:1 coaching calls, access to our private online community, and materials you can refer to indefinitely.

Who is this course for

01

You're a sales leader who's pulled into every call and meeting. You need to scale yourself by training reps, but don't know where to start.

02

You don't have the luxury of time (or really, time to even think), but you need to set your teams up for success in order to grow quickly.

03

You want to craft an enablement business case, but you're not sure how to articulate quick wins and longer-term outcomes to leadership.

What you'll get from this course

Assess where your team and organization are today — and where you want to go this year.

Take stock of the skills your sellers have and need in order to excel through major strategic developments within the business, such as:



  • Sales motion changes
  • ICP rollouts or updates
  • Restructuring by segments
  • Territory or BoB reassignments

Get clear on what your team will need (and only what they'll need) over the next 3, 6, and 12+ months.

  • Use Elemental Revenue's framework to work backwards and unpack key milestones to hit along the way.
  • Decide if it makes sense to have an SKO, certification program, or sales methodology implementation, and learn about lightweight versions you can do yourself.

Shift from being reactive to being strategic.

  • Use Elemental Revenue's methodology to save yourself hours of admin work and get ahead of the curve.
  • Make a case for future enablement budget by articulating quick wins and mapping out an enablement maturity model for leadership.

Strategize to share the enablement and change management load cross-functionally.

Get pro tips on diplomatically engaging with Product, PMMs, CS, Ops and other teams to:

  • Reduce duplication of efforts
  • Increase organic knowledge-sharing
  • Align on internal comms to protect your sellers' workflows (looking at you, random Slack announcements)

Meet other savvy sales leaders in an exclusive cohort.

  • Authentically share the challenges experienced as a GTM leader in small group
  • Collaborate on solving each other's enablement puzzles, using the provided frameworks and guides
  • Be invited to our private-access community, to stay in touch and share ideas after the course ends

Gain access to proven guides and templates that save you time and brain power.

  • Free up brain space with guides that cut the admin work and get things done
  • Set the stage now for a culture of high-achieving sellers and world-class enablement

This course includes

1 interactive live session

Lifetime access to course materials

26 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 8—Oct 13

    Pre-Work: Define Your Individual Outcome

    6 items

    Oct

    8

    Live Session

    Tue 10/87:00 PM—8:30 PM (UTC)

    Week 1: Your 3 Immediate Wins

    3 items

Week 2

Oct 14—Oct 20

    Week 2: Name Your Blockers

    4 items

    Week 2: Line Up Your Co-Conspirators

    4 items

Week 3

Oct 21—Oct 25

    Week 3: Crafting This Quarter's Action Plan

    1 item

    Week 3: Next Quarter and Beyond

    1 item

Post-course

    Week 4: Laying the Groundwork for Future Enablement Budget

    4 items

    Week 4: Summarizing What We Covered

    1 item

    Week 4: What Now?

    2 items

Bonus

    Bonus Modules: Curating your time

    4 items

Meet your instructor

Jill Clark Fulmer

Jill Clark Fulmer

Course Designer and Facilitator

After several years in sales, coaching, and media, Jill joined the nascent sales enablement industry in the early 2010s, just as it delineated from standard corporate training practices.


She's been at the forefront of innovation and experimentation in enablement, designing programs, content, and processes that weave into the frenetic pace of the modern workplace.


Jill has worked with over 15 startups and accumulated over 20 awards in audio production, writing, and design.

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Sales Enablement Without a Sales Enablement Team

Course schedule

1-hr live session | 1-hr self-led work

  • On-Demand Course

    You'll receive guides, templates, and materials to help you prepare for our live calls and take away solutions you can begin using immediately.

  • Interactive Live Session

  • Two 1:1 Coaching Calls

    to be scheduled after the course starts

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Be the first to know about upcoming cohorts

Sales Enablement Without a Sales Enablement Team