Unleash The CEO - Chief Excitement Officer Within YOU

12 Weeks


Cohort-based Course

Learn how to - Be more strategic in current and future roles - Lead digital transformation & change - Inspire with business storytelling

Hosted by

Ash Seddeek

Fortune 500 Strategic Leadership Coach, Bestselling Author, Big 5 Consulting

Course overview

Inspire, connect and engage your employees, customers and partners

Course Curriculum:

In "Unleash the Chief Excitement Officer within you," you will dive deep into the essential skills and strategies needed to excel in this transformative role. Our comprehensive curriculum covers the following key areas:

1. Identifying Organizational Challenges:

  - Understanding the common hurdles faced by organizations today

  - Building strong teams and fostering a culture of collaboration

  - Motivating and inspiring employees to achieve their full potential

  - Achieving differentiation and standing out in a crowded marketplace

  - Overcoming organizational boundaries and driving alignment

2. Developing a Compelling Vision:

  - Gaining a deep understanding of the market and customer needs

  - Crafting a future-oriented vision that captivates and motivates

  - Aligning the vision with the organization's mission and values

  - Creating a strategic plan that solves existing problems and unlocks new opportunities

3. Mastering the Art of Storytelling:

  - Harnessing the power of storytelling to inspire and engage others

  - Crafting narratives that paint a vivid picture of the organization's future

  - Creating an emotional connection with employees and stakeholders

  - Effectively communicating the vision and strategic plan to drive action

Transformational Benefits:

By participating in "Unleash the Chief Excitement Officer within you," you will unlock a wealth of transformational benefits that will revolutionize your leadership style and drive your organization to unprecedented success:

1. Inspire and Motivate:

  - Ignite a sense of purpose and enthusiasm within your team

  - Motivate employees to go above and beyond in their efforts

  - Create a shared vision that aligns everyone towards a common goal

  - Foster a culture of innovation and continuous improvement

2. Drive Organizational Growth:

  - Develop strategies to overcome challenges and achieve differentiation

  - Identify new opportunities for growth and expansion

  - Cultivate a forward-thinking mindset that adapts to a rapidly changing business landscape

  - Enhance decision-making abilities to steer your organization towards success

3. Build Stronger Teams:

  - Foster collaboration and effective communication among team members

  - Develop strategies to build high-performing teams

  - Strengthen relationships and trust within your organization

  - Cultivate a positive and supportive work environment

4. Enhance Leadership Skills:

  - Develop a leadership presence that inspires confidence and trust

  - Hone your storytelling abilities to influence and persuade others

  - Build your strategic thinking and problem-solving capabilities

  - Improve your ability to navigate organizational challenges and drive change

Embrace the opportunity to become a Chief Excitement Officer and experience these profound transformations. Enroll in "Unleash the Chief Excitement Officer within you" today and pave the way for a future filled with success, innovation, and unparalleled growth.

Who is this course for


- Aspiring and current CEOs

- Sr. executives and mgrs

- HR and talent development

- Entrepreneurs and startup founders

- Leadership coaches


Those who need to inspire large audiences in support of critical business initiatives

Create a compelling case for change impact


Those who understand that data alone won't win the hearts and the minds

and want to learn how to connect emotionally with their audiences

What you’ll get out of this course

Inspired Leadership

Participants will develop the ability to inspire and motivate their teams, fostering a shared sense of purpose and enthusiasm. They will learn how to craft a compelling vision that resonates with employees, igniting their passion and commitment

Strategic Visioning

Participants will gain the skills to create a future-oriented vision for their organization, driven by a deep understanding of market dynamics and customer needs. They will learn to develop strategic plans that unlock exciting new opportunities for growth

Effective Storytelling

Participants will master the art of storytelling, acquiring the ability to communicate their vision and strategic plans in a captivating and influential manner. They will learn to paint vivid pictures of the organization's future!

Transformational Leadership

Participants will enhance their leadership capabilities, becoming catalysts for positive change within their organizations. They will acquire the skills to navigate and overcome organizational challenges, and build strong teams!

Meet Your Instructor

Ash Seddeek

Ash Seddeek

"If it it's to be, it's up to me" is a mantra Ash believes strongly in. And in Art William's "All You Can Do is All You Can Do. And All You Can Do Is Enough!" Ash wants you to be the master of your own universe by taking a responsible mindset, a self-driven desire to make things happen every day. This is why Ash created the "Own it Win it Crush Success Blueprint" to help you create your own success every day! A proactive sense of urgency 'wait-for-nobody let's roll" success philosophy.

Ash is the Chief Excitement Officer at the Executive Greatness Institute where he coaches client leaders on:

Creating Personal and Organizational Success Strategic Presentations Executive Presence  Leadership Storytelling.

Ash works with leaders to help them become chief excitement officers bringing their success creed, energy, vision and unique point of view to their leadership challenges. And helps them elevate their energy and capacity to build high-performing organizations. Ash works with executives and leaders at Cisco, Uber, Sprinklr, Lyft, ServiceNow, Salesforce, State Fund of California, San Francisco Health Plan and Cupertino Electric among others at different levels of the organization: CEO, CIO, CHRO, sales, IT, engineering leaders, VPs, senior directors/directors, people managers and distinguished engineers.

Ash has been the pitch coach for Cisco Systems' HackIT innovation competition and Hyundai Next Generation Car R&D Teams.

Ash facilitated leadership development programs for Salesforce (The Great Leader Launch), for Cisco (The Cisco Advanced Manager Series), for the American Management Association (strategic leader programs at PayPal, Philips, Lyft, San Francisco General Hospital and State Fund of California and many others) and for Workday, Uber, SK Hynix, Hyundai and Oracle.

As a trusted advisor, he works with leaders through a new set of lens and frameworks that help enhance their effectiveness through communications, messaging and storytelling. All to enhance their executive presence and their ability to drive high-impact teams and initiatives. Ash is a certified StandOut and Marshall Goldsmith leadership coach. In his coaching, Ash uses tools such as 360 leadership assessments, engagement surveys, visioning, OKR goal setting and execution strategies.

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Course syllabus


Section 1

The Power of Excitement and its Impact on Organizations

Description: Explore the concept of the Chief Excitement Officer and understand the critical role excitement plays in driving innovation, employee engagement, and organizational success.


Session 2

Assessing Organizational Landscape: Challenges and Opportunities

Description: Learn how to identify and analyze the key challenges and opportunities within your organization, laying the foundation for transformational leadership.


Session 3

Developing a Future-Oriented Vision

Description: Learn the process of creating a compelling vision that aligns with organizational goals, inspires employees, and guides strategic decision-making.


Session 4

Creating a Strategic Plan for Organizational Growth

Description: Gain the skills to transform your vision into a strategic plan that drives success and unlocks new opportunities for your organization.


Session 5

Storytelling for Influence and Inspiration

Description: Learn how to effectively communicate your vision and strategic plan through the power of storytelling, captivating and engaging your audience.


Session 6

Building a Culture of Excitement and Collaboration

Description: Discover strategies to inspire and motivate your teams, fostering a culture of excitement, collaboration, and high performance.


Session 7

Navigating and Overcoming Organizational Boundaries

Description: Learn how to overcome organizational challenges and barriers, fostering alignment and driving collaboration across teams and departments.


Session 8

Driving Innovation and Embracing Change

Description: Cultivate a culture of innovation and change within your organization, enabling continuous improvement and adaptation to evolving market dynamics.


Session 9

Strategic Decision-Making and Problem-Solving

Description: Hone your decision-making and problem-solving skills to make informed choices that drive organizational success and overcome challenges.


Session 10

Creating a Sustainable Culture of Excitement and Success

Description: Discover strategies to sustain excitement and drive long-term success within your organization, ensuring ongoing growth and achievement.

Course schedule

4-6 hours per week
  • Thursdays


    The 12 sessions will occur once a week on Thursdays. Each session is 90-minutes with interaction with cohort members and pre- and post action learning assignments designed to help you apply to your current role or target future role.

  • Weekly projects

    2 hours per week

    This will be the investment of time you make in action learning and other application opportunities at work.

Free resource

The Strategic Leader's Weekly Planner

Has someone ever said to you: “You're not strategic enough!” and you wondered what does that mean?

As a chief excitement officer, leading ahead is how you get selective on key moments of impact: Exponential Value Moments.

The Meeting-With-Self (MTS) strategic leadership planner is here to help you address this perception of 'not being strategic enough' and plan your EVMs ahead of time.

To use it, you need to block time on your calendar once a week. 

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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