Product Discovery Masterclass
Product Discovery Masterclass
2 Weeks
·Cohort-based Course
Learn proven techniques to run Product Discovery and make better products, in a 2-week hands-on workshop.
Product Discovery Masterclass
2 Weeks
·Cohort-based Course
Learn proven techniques to run Product Discovery and make better products, in a 2-week hands-on workshop.
Get notified about the next cohort
Hosted by
Dragana Grbic
PM since 2010. Led Product Discovery for a product that won 8 awards at CES 2023
Course overview
Start building scalable products you KNOW customers need.
The best way to build great products is to treat Product Discovery as important as Product Delivery.
This course will teach you proven techniques that will help you build products with confidence.
🎯 When you skip the Discovery phase in the product lifecycle, you are wandering in the dark during the execution phase. You can only hope 🙏 that most of your assumptions will turn right on the launch of your product.
Very often, they don't and you have a tremendous waste of all resources behind them.
Most people think Product Discovery is not an important part of the product lifecycle, but actually, it is essential.
Including Product Discovery at the beginning of the process would help you in multiple ways.
👉 You will gain more clarity about what kind of product you are building and what 𝐯𝐚𝐥𝐮𝐞 it brings to end users.
👉 You will define end users 𝐮𝐬𝐞𝐫𝐬 by creating user personas.
👉 You will research the market and find products' unique value propositions.
👉 You will meet users in user interviews and find out opportunities to help them.
👉 You will set a measurable hypothesis that will help you measure the product's success.
👉 You will create user journeys that will help you improve the user experience while using the product.
👉 You will create wireframes and prototypes that you can test without investing a single $ in the full design and development
👉 You will have a mutual understanding of the expected delivery with your client. This will clear out a lot of possible troubles later in the product delivery.
👉 Oh, and the product requirements will be easier to produce with more accurate details.
This course is for you if
01
You are a Product Manager, sick of blindly listening and getting requirements from stakeholders which are not based on actual research.
02
You’re Product Manager who wants to brush up on your skills and learn how to sell this to stakeholders.
03
You’re startup founder, who is losing sleep over not knowing how successful your product is since you don't have measurable goals set.
After this course you will
Run Product Discovery with confidence
Learn activities and tactics of Product Discovery that you can use to frame the problem, define personas, and set up a hypothesis so that you can measure whether what you do is successful/impactful.
Create IA so you can have a stable foundation for product scaling.
Building an Information Architecture (IA) will help you get a bird’s eye of the entire system so that you can make better-informed decisions for growth.
You'll leave with an IA of your product that you can use.
Design user flows that improve the UX of your product.
You‘ll leave with practical skills and be confident to do it on your own.
Validate assumptions with real users
Build wireframes that will help you validate ideas. Learn how to talk with users and collect feedback. Build Prototypes.
What people are saying
Roddy Richards
Boban Tanovic
Gabriel Brunacci
Ben Howes
Meet your instructor
Dragana Grbic
Product Discovery Coach
Product Discovery Coach with 13 years of experience in developing digital products.
Passionate about empowering teams to build products that truly meet the needs of users.
With a special focus on UX and the application of Agile principles, helped startups and companies around the world to discover and create successful products.
Led the development of a product that reached 1M users in less than a year and received a $13M investment.
The last product she worked on won 8 prestigious awards at CES 2023.
With her rich experience in different roles such as Product Owner, Agile leader, UX Researcher, and UX Architect, Dragana helps teams and companies to introduce Product Discovery into their process with the aim of developing better products.
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Product Discovery Masterclass
Course syllabus
01
Frame the problem
Be confident in framing the problem, setting measurable goals, and performing competitor analysis to define a unique selling proposition.
02
Get to know your customers
Know how to define your users, how to prioritize them, and how to talk to the user in an effective way to collect valuable insights.
You’ll be able to apply skills from this course the next day at work and provide a valuable contribution to a product you are building.
03
Understand user's behaviour
Design user flows to give the best user experience to your customers.
Construct Information Architecture to get bird's eye of the entire system.
04
Build and validate prototype
Create wireframes and prototypes. Talk to real users and validate.
Course schedule
2 x 4 hours intensive workshops
Cohort 1
Saturday & Sunday, March 4 - 5th
9 am - 1 pm US Pacific Daylight Time
12 pm - 4 pm US Eastern Daylight Time
4 pm - 8 pm GMT
9:30 pm - 1:30 am India Time
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you