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Product Discovery Masterclass

2 Weeks


Cohort-based Course

Learn proven techniques to run Product Discovery and make better products, in a 2-week hands-on workshop.

Hosted by

Dragana Grbic

PM since 2010. Led Product Discovery for a product that won 8 awards at CES 2023

Course overview

Start building scalable products you KNOW customers need.

The best way to build great products is to treat Product Discovery as important as Product Delivery.

This course will teach you proven techniques that will help you build products with confidence.

🎯 When you skip the Discovery phase in the product lifecycle, you are wandering in the dark during the execution phase. You can only hope 🙏 that most of your assumptions will turn right on the launch of your product.

Very often, they don't and you have a tremendous waste of all resources behind them.

Most people think Product Discovery is not an important part of the product lifecycle, but actually, it is essential.

Including Product Discovery at the beginning of the process would help you in multiple ways.

👉 You will gain more clarity about what kind of product you are building and what 𝐯𝐚𝐥𝐮𝐞 it brings to end users.

👉 You will define end users 𝐮𝐬𝐞𝐫𝐬 by creating user personas.

👉 You will research the market and find products' unique value propositions.

👉 You will meet users in user interviews and find out opportunities to help them.

👉 You will set a measurable hypothesis that will help you measure the product's success.

👉 You will create user journeys that will help you improve the user experience while using the product.

👉 You will create wireframes and prototypes that you can test without investing a single $ in the full design and development

👉 You will have a mutual understanding of the expected delivery with your client. This will clear out a lot of possible troubles later in the product delivery.

👉 Oh, and the product requirements will be easier to produce with more accurate details.

This course is for you if


You are a Product Manager, sick of blindly listening and getting requirements from stakeholders which are not based on actual research.


You’re Product Manager who wants to brush up on your skills and learn how to sell this to stakeholders.


You’re startup founder, who is losing sleep over not knowing how successful your product is since you don't have measurable goals set.

After this course you will

Run Product Discovery with confidence

Learn activities and tactics of Product Discovery that you can use to frame the problem, define personas, and set up a hypothesis so that you can measure whether what you do is successful/impactful.

Create IA so you can have a stable foundation for product scaling.

Building an Information Architecture (IA) will help you get a bird’s eye of the entire system so that you can make better-informed decisions for growth.

You'll leave with an IA of your product that you can use.

Design user flows that improve the UX of your product.

You‘ll leave with practical skills and be confident to do it on your own.

Validate assumptions with real users

Build wireframes that will help you validate ideas. Learn how to talk with users and collect feedback. Build Prototypes.

What people are saying

        We were lucky enough to work with Dragana on several projects over the past 18 months. Her experience with UI/UX and her product ownership mindset combined two critical roles for gathering requirements and making product decisions for our clients and helped solidify our internal requirements-gathering process.
Roddy Richards

Roddy Richards

CEO @ Westlink
        Dragana is a true native of the digital world. She has an unparalleled understanding of the patterns of online user behavior and can add value to any business.
Boban Tanovic

Boban Tanovic

CEO @ EtonDigital
        Dragana is among the best Product Managers I ever worked with. She does an amazing job understanding business requirements and transferring them down to the technical team. Dragana also does her research about the business side and comes up with bright ideas that both clients and developers love. She also conducted meeting with stakeholders via b
Gabriel Brunacci

Gabriel Brunacci

CEO @ BraveNewTech
        I worked with Dragana on the development of a new website for an early-stage startup business, where she proved to be a very professional and efficient PM. Dragana is always proactive in offering solutions to unforeseen problems, takes a user-centered approach to product development, and is a pleasure to work with.
Ben Howes

Ben Howes

Technical Director - Google Cloud 

Meet your instructor

Dragana Grbic

Dragana Grbic

Product Discovery Coach

Product Discovery Coach with 13 years of experience in developing digital products.

Passionate about empowering teams to build products that truly meet the needs of users.

With a special focus on UX and the application of Agile principles, helped startups and companies around the world to discover and create successful products.

Led the development of a product that reached 1M users in less than a year and received a $13M investment.

The last product she worked on won 8 prestigious awards at CES 2023.

With her rich experience in different roles such as Product Owner, Agile leader, UX Researcher, and UX Architect, Dragana helps teams and companies to introduce Product Discovery into their process with the aim of developing better products.

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Course syllabus


Frame the problem

Be confident in framing the problem, setting measurable goals, and performing competitor analysis to define a unique selling proposition. 


Get to know your customers

Know how to define your users, how to prioritize them, and how to talk to the user in an effective way to collect valuable insights.

You’ll be able to apply skills from this course the next day at work and provide a valuable contribution to a product you are building. 


Understand user's behaviour

Design user flows to give the best user experience to your customers.

Construct Information Architecture to get bird's eye of the entire system.


Build and validate prototype

Create wireframes and prototypes. Talk to real users and validate.

Course schedule

2 x 4 hours intensive workshops
  • Cohort 1

    Saturday & Sunday, March 4 - 5th

    9 am - 1 pm US Pacific Daylight Time

    12 pm - 4 pm US Eastern Daylight Time

    4 pm - 8 pm GMT

    9:30 pm - 1:30 am India Time

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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Product Discovery Masterclass