Learning to code takes months/years of sustained effort, bootcamps & courses that accelerate this process cost $$$, and the time we spend here is time not spent improving our core design skills.

Now, it's clear why we still do it – understanding technology helps us communicate & collaborate with developers, which is essential because our designs are always at least one degree removed from end users.

Think about it – no matter how user-friendly or documented or beautiful our designs are, they're ultimately implemented by a developer before they reach a user. So, our ability to improve a user experience is directly throttled by our communications & interactions with developers.

Clearly, there's tremendous ROI from getting better at technology, but we don't have to waste our efforts learning skills and syntax we'll never use. Instead, we can get the majority of the benefits by just understanding the technology behind the products we design, i.e. developing our technical literacy. In doing so, we can refine our ability to think critically about the tech that powers our designs, vastly broaden our career horizons, and amplify our impact on product strategy.

If you're ready to level up your technical literacy, we'd love to see you in class 👋