Product Strategy for Designers

8.8

(60 ratings)

·

4 Weeks

·

Cohort-based Course

Cohort 3 coming Spring '24. Join the waiting list! Learn to advocate for your ideas, influence your team–and step up your product design ca

Hosted by

Femke

Lead product designer at Gusto, ex Uber. Teaching 70K designers on YouTube

Course overview

Gain the skills needed to have strategic influence and build strong partnerships

You have great ideas, but you're not sure how to present them to your team. You're overlooked, brushed aside, dismissed, or even talked over by PM's. You want to level up, but are aware that you need to gain confidence in your ideas in order to do so.


With Femke’s product design strategy course, you will learn to make sense of ambiguous product challenges, make design decisions based in strong rationale, and ultimately influence product roadmaps all while bringing more value to your team.

Who is this course for?

01

Experienced designers


You're confident as a designer and in your craft – now you're looking to level up design strategy and influence.

02

Challenge-driven individuals


You're looking to move beyond being handed solutions in briefs – you want to influence the roadmap.

03

Design advocates


You care deeply about influencing design decisions for new features – it's time to join product strategy discussions.

04

Career climbers


You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.

What you'll get

Specific frameworks for getting stakeholders bought into your work

Develop the skills needed to strategically influence product strategy, feel empowered to make a difference on your team and present with confidence.

Hands on learning through video and live sessions

Learn alongside an engaged community, join live working sessions with Femke and course alumni mentors every week, PLUS gain templates, resources, and worksheets you can repurpose for later.

Learn hands-on with Femke in weekly live sessions

Unlock the tools needed to turn an ambiguous project into an articulated plan while gaining cross-functional alignment along the way.

All-new lesson videos to help you build conviction in your design decisions

Develop the skills needed to strategically influence product strategy and feel empowered to make a difference in your team with all-new exclusive content from Femke - not available anywhere else!

Learn from leading industry guests

Hear from product and design leaders at leading tech companies. You'll get an insider look into how they work with stakeholders.

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Product Strategy for Designers

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Meet your instructor

Femke

Femke

Lead product designer, podcaster, educator and mentor.

Hi, I'm Femke! I am a design manager that worked as a product designer for over 5 years at the world's leading tech companies such as Uber, Wealthsimple and Gusto.


I focus on educating the next generation of designers on YouTube where I have 70k+ subscribers and over 1 million views. I have mentored 150+ designers and helped them land their dream job, I also run a community with 200+ designers from companies such as Google, Hubspot, and Booking.com.

Course schedule

3-4 hours per week

  • Office hours

    Wednesdays or Fridays

    Join Femke and course alumni mentors once a week on Wednesday's or Friday's for live sessions to get your burning questions answered while working through worksheets with your peers.


    Sessions will run at Europe & North America friendly times.

  • Self-paced modules

    2 hours per week

    Work through 2 modules a week with an accompanying video. This format was created to ensure you understand concepts, and provide you with tools to implement what you learned as a next step.

  • Resources, templates & worksheets

    2 hours per week

    Tried and true templates, resources and worksheets you can use at work to advocate for your ideas, feel empowered to have strategic influence within your team and get included in product strategy conversations.

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Be the first to know about upcoming cohorts

Product Strategy for Designers

Get reimbursed by your employer

Course syllabus

01

Introduction to Product

I'll share how to gain the confidence to take on PM responsibilities when needed, and learn the product industry's best-kept secret - how to write an effective PRD (product requirements document).

02

Develop product strategy

Create a vision for your team that will inspire confidence. Together we'll work towards increasing confidence in contributing to product strategy, and I'll also share how to influence product strategy through design and the difference between outcomes and output.

03

Craft principles

Learn how to write a product manifesto. By creating principles for a team, segment, or project you will learn the principles of decision-making, and alignment.

04

Lead through communication

Communication across teams can be difficult. Through prompts, we will focus on how to create a foundation for successful collaboration with your peers, become a proactive communicator, and create a communication strategy (with tried-and-true templates!)

05

Become an engaging storyteller

Storytelling is an art form. Gain confidence and find your style through the components that make up a good story and ensure your story has a strong foundation - every time.

06

Influence design culture

Put everything you've learned into action and finally join the product roundtable. In this module, we'll discuss how to effectively bring ideas and suggestions to Design Leadership.

8.8

(60 ratings)

What people are saying

        A sure-shot power tool to feel more confident about influencing stakeholders and creating a real impact on your company's business strategy. Femke brought out a lot of points and tricks that are not really talked about or widely available on the internet to learn. Considering taking your career to the next level? This course is for you!
Rituparna R.

Rituparna R.

        The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer.
Jane S.

Jane S.

        This class covered all of my questions & more! This is the first resource to clearly describe the product & design relationship. Femke answered this question early on and clarified design's responsibility while sharing strategies on how designers can influence Product Strategy. I would recommend this course to every designer I know!
Loriah P.

Loriah P.

        The emphasis on practical applications is the course's biggest strength. Femke uses real-world examples to illustrate key concepts and provides hands-on exercises to apply learnings. By offering templates you fill out in live sessions, Femke ensures that students leave with a deep understanding of how to apply product strategy to their own work.
Annika I.

Annika I.

        Thank you for putting so much effort into this course! I loved the expert clips, and all the examples you provided throughout.
Amelia Z.

Amelia Z.

        Femke is a fantastic moderator, and I see how much time and effort she put into this course!❤️ I say this course is perfect for you if you work for a smaller design team with less established processes. Femke teaches you the fundamentals for well-functioning product and design teams
Julia E.

Julia E.

        Thank you for the course 🙌. A lot of new information, and I am already trying to implement it into my company work.
Oskars K.

Oskars K.

        So happy to complete Product Strategy for Designers course! In just one month, I feel more confident about taking part in product strategies and making meaningful contributions.
Joyce A.

Joyce A.

Hear from the following design and product experts

Hear from the following design and product experts
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Be the first to know about upcoming cohorts

Product Strategy for Designers

Get reimbursed by your employer

Step up your design career

Step up your design career

Turn an ambiguous project into an articulated plan

Learn to make sense of ambiguous product challenges while gaining cross-functional alignment. Femke will help you navigate becoming a strategic partner to product.

Interactive and resource-based

Get access to valuable resources, templates, and worksheets that you can use to gain influence in your teams.

Learn with a cohort of peers

You'll interact and learn from Femke, course alumni mods, and meet like-minded individuals in our weekly live sessions.

FAQ

What is the expected time commitment?
What happens if I can’t make a live session?
Can I expense this course to my employer?
Are there any discounts?
Is there a refund policy?
Is financial aid available?
What happens when I join the wait list?
Can I pay in instalments?
Is this course for beginners?
Do I get a certificate?
The course is sold out! Will there be another cohort?
Can I be moved to a future cohort?
Is the course live?
A pattern of wavy dots
Be the first to know about upcoming cohorts

Product Strategy for Designers

Get reimbursed by your employer

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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