Product Strategy for Designers
Product Strategy for Designers
8.7
(27 ratings)
4 Weeks
·Cohort-based Course
Cohort 1 is sold out! Learn to advocate for your ideas, influence your team–and step up your product design career.
Product Strategy for Designers
8.7
(27 ratings)
4 Weeks
·Cohort-based Course
Cohort 1 is sold out! Learn to advocate for your ideas, influence your team–and step up your product design career.
Get notified about the next cohort
Hosted by
Femke
Lead product designer at Gusto, ex Uber. Teaching 70K designers on YouTube
Course overview
Gain the skills needed to have strategic influence and build strong partnerships
You have great ideas, but you're not sure how to present them to your team. You're overlooked, brushed aside, dismissed, or even talked over by PM's. You want to level up, but are aware that you need to gain confidence in your ideas in order to do so.
With Femke’s product design strategy course, you will learn to make sense of ambiguous product challenges, make design decisions based in strong rationale, and ultimately influence product roadmaps all while bringing more value to your team.
Who is this course for?
01
Experienced designers
You're confident as a designer and in your craft – now you're looking to level up design strategy and influence.
02
Challenge-driven individuals
You're looking to move beyond being handed solutions in briefs – you want to influence the roadmap.
03
Design advocates
You care deeply about influencing design decisions for new features – it's time to join product strategy discussions.
04
Career climbers
You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.
What you'll get
Specific frameworks for getting stakeholders bought into your work
Develop the skills needed to strategically influence product strategy, feel empowered to make a difference on your team and present with confidence.
Hands on learning through video and live sessions
Learn alongside an engaged community, join live working sessions with Femke every week, and gain templates, resources and worksheets you can repurpose for later.
Learn hands-on with Femke in weekly live sessions
Unlock the tools needed to turn an ambiguous project into an articulated plan while gaining cross-functional alignment along the way.
All-new lesson videos to help you build conviction in your design decisions
Develop the skills needed to strategically influence product strategy and feel empowered to make a difference in your team with all-new exclusive content from Femke - not available anywhere else!
Learn from leading industry guests
Hear from product and design leaders at leading tech companies. You'll get an insider look into how they work with stakeholders.
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Product Strategy for Designers
Meet your instructor
Femke
Lead product designer, podcaster, educator and mentor.
Hi, I'm Femke! I am a design manager that worked as a product designer for over 5 years at the world's leading tech companies such as Uber, Wealthsimple and Gusto.
I focus on educating the next generation of designers on YouTube where I have 70k+ subscribers and over 1 million views. I have mentored 150+ designers and helped them land their dream job, I also run a community with 200+ designers from companies such as Google, Hubspot, and Booking.com.
Course schedule
3-4 hours per week
Office hours
Wednesdays or Fridays
Join Femke once a week on Wednesday's or Friday's for live sessions to get your burning questions answered while working through worksheets with your peers.
Sessions will run at Europe & North America friendly times.
Self-paced modules
2 hours per week
Work through 2 modules a week with an accompanying video. This format was created to ensure you understand concepts, and provide you with tools to implement what you learned as a next step.
Resources, templates & worksheets
2 hours per week
Tried and true templates, resources and worksheets you can use at work to advocate for your ideas, feel empowered to have strategic influence within your team and get included in product strategy conversations.
Be the first to know about upcoming cohorts
Product Strategy for Designers
Course syllabus
01
Introduction to Product
I'll share how to gain the confidence to take on PM responsibilities when needed, and learn the product industry's best-kept secret - how to write an effective PRD (product requirements document).
02
Develop product strategy
Create a vision for your team that will inspire confidence. Together we'll work towards increasing confidence in contributing to product strategy, and I'll also share how to influence product strategy through design and the difference between outcomes and output.
03
Craft principles
Learn how to write a product manifesto. By creating principles for a team, segment, or project you will learn the principles of decision-making, and alignment.
04
Lead through communication
Communication across teams can be difficult. Through prompts, we will focus on how to create a foundation for successful collaboration with your peers, become a proactive communicator, and create a communication strategy (with tried-and-true templates!)
05
Become an engaging storyteller
Storytelling is an art form. Gain confidence and find your style through the components that make up a good story and ensure your story has a strong foundation - every time.
06
Influence design culture
Put everything you've learned into action and finally join the product roundtable. In this module, we'll discuss how to effectively bring ideas and suggestions to Design Leadership.
8.7
(27 ratings)
What people are saying
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Product Strategy for Designers
Step up your design career
Turn an ambiguous project into an articulated plan
Learn to make sense of ambiguous product challenges while gaining cross-functional alignment. Femke will help you navigate becoming a strategic partner to product.
Interactive and resource-based
Get access to valuable resources, templates, and worksheets that you can use to gain influence in your teams.
Learn with a cohort of peers
You'll interact and learn from Femke and meet like-minded individuals in our weekly live sessions.
What the FAQ
What is the expected time commitment?
What happens if I can’t make a live session?
Can I expense this course to my employer?
Are there any discounts?
Is there a refund policy?
Is financial aid available?
What happens when I join the wait list?
Can I pay in instalments?
Is this course for beginners?
Do I get a certificate?
The course is sold out! Will there be another cohort?
Can I be moved to a future cohort?
Is the course live?
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Product Strategy for Designers
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you