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Mastering the art of product iconography

Learn how to build creative and cohesive product icon systems.

This course is no longer available.

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Course overview

Craft custom product icons in 3 weeks

You'll become an expert in crafting and maintaining product iconography systems, from the fundamentals of icon design all the way to constructing your own unique icon set.

Who is this course for

01

Intermediate to advanced product and brand designers who are aspiring icon creators.

02

Freelance designers who want to expand their skillset and client base.

03

Illustrators who want to bolster their practical knowledge of product icon design.

Key outcomes

Apply brand principles

You'll learn how to interpret a brand's visual brand language in order to create a unique icon system that is fresh and relevant. You will create your own icon system you can use within a portfolio.

Create cohesion within an icon system

You'll dive into what makes an icon system cohesive, and how to implement visual language across a variety of concepts.

Harness Figma's power to speed up your process

You'll get a masterclass on illustrating in Figma, and be able to create flexible icons that save you time and future headaches.

Build specialist knowledge you can bring back to your team

You'll be the new icon expert on your team when you're able to lead a team in how to create, maintain, and develop iconography from Figma to code.

See what people are saying

        I learned more from this course than I could've ever imaged. BK is a fantastic instructor who is so skilled and passionate about product iconography and just a generally awesome human all around.
Andrea Grigsby

Andrea Grigsby

UX Designer at ResMed
        This course was enlightening. This course had taught me not only a ton about iconography but there is also a lot of other things that you learn along the way, such as branding, working cross-functionally with teams, setting up files for a successful team, etc. I can not say enough about this course.
Anna Rocca

Anna Rocca

Senior Product Design Consultant at Neudesic
        Bonnie Kate is a fantastic icon designer and collaborator, and is personally the reason I felt confident to take the leap and become a freelance icon designer. Her mentorship and knowledge has been invaluable.
J. Griff Griffith

J. Griff Griffith

Freelance Icon Designer
        Bonnie Kate's course is an absolute joy! It's packed with quality content, fun live sessions, challenging projects, and practical feedback to improve your skills. Bonnie Kate's enthusiasm, authenticity, dedication, and openness to share her knowledge were inspiring throughout the entire course.
Lea Escobar

Lea Escobar

Product Designer at Ravn

Meet your instructor

Bonnie Kate Wolf

Bonnie Kate Wolf

Freelance icon designer for the brands you love

Great iconography fits seamlessly and almost invisibly into any product experience.


Over the past 10 years, I've created sophisticated and original iconography systems ranging from fashion to fintech. I'll help you learn how to create a system for any industry.


This course will teach you all the intricacies of icon design. No drawing experience needed.

Course syllabus

6 live sessions • 34 lessons • 9 projects

Week 1

May 8—May 14

    May

    12

    Fireside Chat 1 AM

    Fri 5/123:00 PM—3:30 PM (UTC)
    Optional

    May

    12

    Fireside Chat 1 PM

    Fri 5/128:00 PM—8:30 PM (UTC)
    Optional

    Foundations of product iconography

    In the first module, you'll learn the principles of product icon illustration. This covers topics like grids, sizing, stroke weight, end caps, joins, and metaphor. Later, you'll get a chance to build a small set of icons that encapsulate all the knowledge you've gained about the basics.

    • đź“„

      The icon designer's mindset

    • đź“„

      Key lines and the pixel grid

    • đź“„

      Keyline examples

    • đź“„

      Stroke weight

    • đź“„

      Fills and strokes

    • đź“„

      End caps

    • đź“„

      Joins

    • đź“„

      Corner radii

    Introductions

    Introduce yourself to the cohort and get to know your fellow students

    • đź“„

      Meet Bonnie Kate

    • ✍️

      Optional: create an introduction

      Submit by May 9

    Merch Store

    In this assignment, you’ll use your analytical skills to identify iconography design parameters from a predesigned set. This skill is extremely helpful when you’re adding icons to an existing set without guidelines. Often, designers are asked to supplement open source iconography systems like Font Awesome. Being able to identify what makes a set cohesive will allow you to create seamlessly within any icon style.

    • đź“„

      Icon Style Sample File

    • ✍️

      Merch Store Style Parameters

      Submit by May 12
    • đź“„

      Answers: Style Parameters

    • ✍️

      Supplemental icons

      Submit by May 12

Week 2

May 15—May 21

    May

    19

    Fireside Chat 2 AM

    Fri 5/193:00 PM—3:30 PM (UTC)
    Optional

    May

    19

    Fireside Chat 2 PM

    Fri 5/198:00 PM—8:30 PM (UTC)
    Optional

    Frameworks for iconography

    This is a series of original frameworks I designed to better explain larger concepts around the creation of iconography.

    • đź“„

      Hierchy of icon principles

    • đź“„

      7 Principles of Icon Design

    • đź“„

      The lifecycle of an icon

    • đź“„

      Deconstructing a brand for inspiration

    • đź“„

      The values of universality and familiarity

    • đź“„

      Growing a concept

    Leveling up your Figma icon design skills

    Dive deeper into the world of Figma's illustration tools. Learn how to avoid some common mistakes. Plugins!

    • đź“„

      My five favorite plugins

    • ✍️

      Share your favorite plugins

      Submit by May 16
    • đź“„

      Gaps

    • đź“„

      Intrinsic padding

    • đź“„

      Common mistakes

    • đź“„

      Vector networks

    • đź“„

      Boolean operations

    • ✍️

      Copycat

      Submit by May 17

    Music App

    Create a series of icons for a music app in the style of your choosing, following the Ballad brand guidelines for inspiration.

    • ✍️

      Design a set of your own icons for Ballad

      Submit by May 19
    • đź“„

      UI screens

    • đź“„

      Ballad brand guidelines

    • ✍️

      Give feedback to two other designers on their work

      Submit by May 23

    Next-level icon design demos

    See the icon design process in this series of demo videos

    • đź“„

      Design process

    • đź“„

      Don't fear the pen tool

    • đź“„

      Corner radius like a boss

Week 3

May 22—May 26

    May

    26

    Fireside Chat 3 AM

    Fri 5/263:00 PM—3:30 PM (UTC)
    Optional

    May

    26

    Fireside Chat 3 PM

    Fri 5/268:00 PM—8:30 PM (UTC)
    Optional

    Music App Post Feedback

    After Bonnie Kate and your fellow students provide feedback on your icons, make any changes, and begin preparing them for production.

    • đź“„

      Preparing your final icons for production

    • đź“„

      Naming and metadata

    • đź“„

      Categorization

    • đź“„

      IBM Carbon

    • đź“„

      Exporting SVGs

    • ✍️

      Finalize your library

      Submit by May 26
    • ✍️

      Give yourself feedback

      Submit by May 26
    • đź“„

      Creating icons that work for animators

Course schedule

4-6 hours per week

  • Exclusive video content

    40 minutes per week

    First-of-its-kind video content detailing the iconography design process from idea to SVG. You'll learn the techniques used by the professionals via unique video content.

  • Weekly projects

    2-4 hours per week

    Specific course assignments designed to help you build practical icon design skills and produce at a professional level.

  • Live Q&A

    Fridays 8am + 1pm PST

    Submit your questions in advance for a fireside chat style Q&A. Questions welcome from the room. Here you'll have a chance to ask for professional advice, project specific questions, and about iconography in general.

Hear it from my face

Frequently Asked Questions