Mastering the art of product iconography
Bonnie Kate Wolf
Clients include Netflix, Airbnb, Chanel, Lyft, Stripe, Square, Meta, LUSH, BCG
You'll become an expert in crafting and maintaining product iconography systems, from the fundamentals of icon design, all the way to constructing your own unique icon set.
Intermediate to advanced product and brand designers who are aspiring icon creators.
Freelance designers who want to expand their skillset and client base.
Illustrators who want to bolster their practical knowledge of product icon design.
You'll learn how to interpret a brand's visual brand language in order to create a unique icon system that is fresh and relevant. You will create your own icon system you can use within a portfolio.
You'll dive into what makes an icon system cohesive, and how to implement visual language across a variety of concepts.
You'll get a masterclass on illustrating in Figma, and be able to create flexible icons that save you time and future headaches.
You'll be the new icon expert on your team when you're able to lead a team in how to create, maintain, and develop iconography from Figma to code.
J. Griff Griffith
Freelance icon designer for the brands you love
Great iconography fits seamlessly and almost invisibly into any product experience.
Over the past 10 years, I've created sophisticated and original iconography systems ranging from fashion to fintech. I'll help you learn how to create a system for any industry.
This course will teach you all the intricacies of icon design. No drawing experience needed.
Foundations of product iconography
In the first module, you'll learn the principles of product icon illustration. This covers topics like grids, sizing, stroke weight, end caps, joins, and metaphor. You'll get a chance to build a small set of icons that fit into a large suite that encapsulate all the knowledge you've gained about the basics.
Create a bespoke icon set
In the second module, you'll be assigned a brand for whom you will design a new icon system. You will learn to work from a brand guideline to create a tailored product icon set. Each student will receive personalized video feedback to help them identify successful choices and opportunities for improvement.
Prepare your work for production
In the final module, you'll take your bespoke icon set and prepare it for production, taking into account requirements provided by your instructor. By the end of this module, your icon set will be ready for implementation. And more importantly, you will have a portfolio piece you can use to demonstrate your mastery.
1-3 hours per week
First-of-its-kind video content detailing the iconography design process from idea to SVG. You'll learn the techniques used by the professionals via unique video content.
2-4 hours per week
Specific course assignments designed to help you build practical icon design skills and produce at a professional level.
Fridays 1:00pm - 2:00pm PST
Submit your questions in advance for a fireside chat style Q&A. Questions welcome from the room. Here you'll have a chance to ask for professional advice, project specific questions, and about iconography in general.
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